Breast cancer is the most common tumor disease among women in Sweden. About 7000persons, having a median age of 65, are diagnosed each year with this disease. Withmammography screening, breast cancer can be detected in an early stage which improves theoverall survival (OS). 20-30 % of the breast cancer tumors are overexpressing humanepidermal growth factor receptor 2 (HER2), which is a protein that stimulates cell proliferation.Trastuzumab (Herceptin®) is a humanised monoclonal antibody that targets the HER2-proteinand prevent the signals for cell proliferation.Trastuzumab has earlier been used for treatment of metastatic breast cancer. In the year of 2007trastuzumab was approved for adjuvant treatment of patients who has been medicated withsurgery and/or radiation.The aim of this study was to investigate the effects of adjuvant treatment with trastuzumab inHER2-positive breast cancer patients.

The interest in the significance of public health for economic growth has increasedsteadily in recent years and a clarification of this connection may be of importance forthe status of public health. Aim: The aim of this literature based study is to describewhat previous research has shown in terms of the connection between public health andeconomic growth, focusing on high-income countries. Method: The study is based ontwelve scholarly articles retrieved from four scholarly databases. Result: The resultclarify that there is a positive long-term correlation between good public health andeconomic growth in high-income countries. Good health has a positive effect onproductivity, which leads to increased economic growth.

Today`s society requires that municipalities focus must be more on effectivity and quality. Because of this it is important for municipalities to look after the controlling systems. Many municipalities choose to adopt models that reflect the efficacy. The municipality of Vellinge has chosen to implement balanced scorecard in all their efficacies. We found it interesting when it was exposed that 70 % of all implementations of balanced scorecard fails.

This thesis is about how to criticize the large number of non-fiction for children which is published nowadays. I have noticed that both librarians and teachers do not know what perspective to apply with regard to this category of books. There are some good ones, but also a lot of bad ones and some really bad ones. The purpose of this essay is to search by means of criteria from history of art, history of literature ? principally history of children's literature ? and pedagogy, for prevalent attitudes towards non-fiction for children.

Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

Pulsatilla vernalis is one of several endangered plant species that benefit from wildfires and small scale disturbance events that repel competing vegetation and create open patches in the vegetation cover. Previous studies argue that Pulsatilla vernalis is decreasing in numbers due to vegetation changes associated with the decrease in wildfires, forest grazing and changes in forest management. In this study, 17 populations of P. vernalis were inventoried in order to examine if soil and/or vegetation structures affect the population structure of P. vernalis (i.e.

Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

The corporate world has become increasingly unpredictable and complex. Several companies are dependent on a rapidly developing market. The development has created a positive impact on production but on working conditions it has resulted in increased work pace and load. Psychosocial and stress-related problems has increased. The development has also meant a greater awareness of work environment issues relevant to competition for customers and employees.

The aim of this thesis is to better understand branding work in government agencies. What can systematic branding work result in, in a government agency, besides a strong brand in itself? Can it contribute to the democratic mission that government agencies have?Based on background information on government agencies, their mission in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative case study on the Swedish Patent and Registration Office (PRV) was carried out.The case study consists of a study of PRV?s brand platform, their website as well as an interview with the person responsible for developing the platform. The information gathered during the case study indicates that PRV?s brand work seems to have resulted in a number of positive outcomes.

This qualitative study aims to highlight if there are any gender difference in social workers reasoning about a particular case. To achieve a deeper understanding we had to explain and understand our respondent?s answers, primarily from a gender perspective, but also from a power perspective. Our questions were: how does social worker reasoning about a particular case? How can we understand the social workers answer from a gender- and power perspective? The method consisted of a construct case and of semi-structured interviews.

pcSKOG-gård is a computerised manager plan for private forest owners, developed by the pcSKOG AB. The program is based on forest stand data, joined with a map of the forest and GIS-applications. The purpose is to offer a program for private forest owners managing the forest and with the possibility of updating the actual status of the forest. The company pcSKOG AB is the leading producer of programs for forest management and has developed the program since 1997. The program is currently the most common program used by private forest owners in Sweden. The aim of this thesis, leading to MSc in forestry, is to investigate the purpose of the private forest owners when purchasing the pcSKOG-gård. The thesis also studies how private forest owners use the program, what they use it for and how the private forest owners state that the program has achieved to fulfil their expectations. The thesis is also a market research concerning the knowledge and attitudes the private forest owners have about the program and associated services. The study material has been collected during two phases.

Many companies have historically forced their interests through without any thoughts about the future needs of the humans and the society. In the last few years voices have been raised for a change, companies need to take their responsibility regarding sustainable development.The purpose of the report is to describe and explain possible relations between sustainabil-ity performance of companies and profitability, valuation, industry and size respectively.To be able to judge the sustainability performance of the companies Folksam (2006a) have been used. This is a solid investigation of the companies listed on the A- and O-lists of the Stockholm Stock Exchange by the end of 2005. The sustainability marks have been com-pared with the chosen key values for each hypothesis respectively. With this quantitative data as foundation, a quantitative approach and a deductive method have been used.In the first area of the investigation, profitability, the authors found correlation for the main hypothesis between sustainability performance and ?Return on Total Assets? through a statistical test.

Domestic violence against women is a widespread problem around the world, this study aims to investigate Swedish men?s attitudes towards this problem. To investigate this I have done a historic overview of the political attitude change and I interviewed two ethnic Swedish men and two men with a foreign background, this because to get a fair representation of our multicultural society. The results and conclusions is that the attitude haven?t changed that much over the years, it is mostly the latest decades that politicians and the medial debate have acknowledge the imbalance of power between the genders and that the patriarchy is a major factor towards this attitude.The interviewed showed that the men with foreign background had a tendency to have more traditionally attitude towards women then the Swedish men..

The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as affect the attractiveness of a company as a potential employer. In addition, research shows that more perceived cognitive effort in advertising results in positive signaling effects for consumers. This study aims to further build on these concepts in order to gain additional understanding of how consumer advertising can influence extended audiences. More specifically, it examines if more (versus less) effort in advertising can improve the future prospects on the labor market for an employee of the advertising company, by looking at recruitment consultants as an extended audience.

The purpose of this article is to examine how social workers may experience fear in their profession, how they and their organizations handle the fear and how the fear may affect their practice. To obtain the purpose, in-depth interviews were carried out with seven social workers from the southeastern part of Sweden. The experiences of fear were many and are summarized in four categories. Fear of treats and violence, fear of the responsibility in complicated situations and without optimal solution, fear of being regarded and judged as worthless and fear of being scrutinized with the risk of being stigmatized. Five strategies were identified to handle the fear: Safety strategies (e.g.