A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Aquatic organisms are usually not exposed to single substances but rather to mixtures of toxicants in streams located in agricultural areas. The transport of pesticides used in the agricultural area in Sweden is monitored with continuous environmental supervision every year. During 2002-2008 an average of 10 pesticides were found in each sample and 40% of the samples contained substances with concentrations higher than the Water Quality Standards. Chemical risk management is normally based on single-test evaluations. A problem when assessing mixture toxicities is that the constituents and concentrations of pollutants in the environment vary greatly.

Abstract The aim of this essay has been to deepen the knowledge of how professional social workers, therapists and almoners experience working with children who have psychical disturbed parents. By interviews we have examined the experiences of people who, through their work, comes in contact with children whose parents suffer from psychical disturbance. In our interviews we have concentrated on specific themes, such as working with these children, the situation these children are in, parenthood and cooperation with other actors in the field of action. Literature has earlier shown that children with psychical disturbed parents have been difficult to discover. This was confirmed in our study.

Uppsatsen behandlar hur en läsares genrekunskap påverkar dennes tolkning av en serie. Som projektarbete har jag producerat en kortare episod på fyra sidor, ur en längre serie som jag själv skapat, inom genrerna science-fiction och action. I bakgrunden går jag igenom Scott McClouds syn på serier, Bordwell och Thompssons syn på genrer, samt viss bakgrund och förutsättningar för min series mytologi, berättande och estetiska uttryck.Jag har genomfört en kvalitativ studie där jag låtit fokusgrupper med olika förutsättningar vad gäller förkunskaper och bakgrundsinformation läsa och diskutera serien.För att skapa serie-episoden har jag studerat andra seriers layout, tecknarstil och berättande. Serien bygger på ett tydligt symbolspråk med förankring i verkligheten.De slutsatser jag kunnat dra av undersökningen är att mycket bakgrundsinformation hämmar nyfikenhet och spekulationsvilja och att en hög kunnighet kring de berörda genrerna leder till en modernare syn på könsroller..

This thesis aims to study whether the Swedish corporate law is in need of additional rules regarding the composition of the board of directors from a gender equality point of view. Sweden is internationally a state that is far ahead when it comes to creating equal opportunities for all its citizens. The Swedish labour market consist of men and women to an equal degree, although this is a phenomena that is not reflected on the leading positions in the larger limited corporations listed on the stock exchange. This is a trend that definitely needs to be attended to, since women can provide crucial knowledge that is important not only to the individual corporation but also to the society as a whole. This is strengthened by the fact that demographic differences in boards stimulates creative solutions and well reasoned suggestions.The opponents to legal measures regarding affirmative action base their arguments on the fact that the shareholders right of ownership is limited as a result of such measures and also that rules regarding self-regulation through corporate governance is preferable.

Title: The key to the positive spiral - A study of musicians views of their practicing. The purpose with this paper is to make clear how continuous practicing on one element affects not just the specific part but also other things. Is it possible to find a positive spiral where everything can be better if you focus your practicing on one thing? Can this element if it is done daily in a qualitative way transform to a key which will help you to unlock the door to the positive spiral? Are there more keys to find? I am going to reflect my ideas in this paper through a philosophical, psychological and the brain sciences perspective. Quality in action is going to be compared with the quality that you need to set a successful goal, and to reach the state of mind called flow you will need both these qualities.

Management of large carnivores involves more than just the management of animals, people also have a large influence. The Swedish parliament decided in 2009 that the county boards should use co-management to a greater extent in management. This shows how important human dimensions are.We know from previous research that the majority of people in Västerbotten are positive toward large carnivores and the management done by the state, however there is a negative minority which should not be neglected. This paper contributes with an examination of attitudes toward large carnivores, wolf, bear, lynx and wolverine, in Västerbotten County. The data for this study were derived from a survey that was sent out to 150 randomly selected persons in every commune in following counties: Norrbotten, Västerbotten, Jämtland, Västernorrland, Dalarna, Gävleborg and Stockholm.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

The aim of this study was to get a greater comprehension of social welfare secretaries? notion of "good parenting" and furthermore how this is expressed in evaluations of investigations regarding care of children. The empirics in this qualitative study were collected with the help of a vignette containing relevant questions. Moreover interview questions were answered at seven occasions. The interviewees were social welfare secretaries that worked with evaluations of care of children.

This essay shows how administrators in two different organizations are experiencing freedom of action in their work situation. The essay is made based on a qualitative method and interviews were used to implement the study. People chosen for this study are four administrators at a governmentagency - the Social Insurance agency, and four municipal officers from different Social service offices in southern Sweden. The theoretical framework consists of Weber's theory of bureaucracy, and his discussion of the legal authority. The analysis is designed as adiscussion of the parts that were especially prominent during the interviews.

AimThe purpose of the survey was to see how students relate to feedback in physical education. The aim was also to find out how students like to receive feedback (written, oral or timing). The survey will also specify what kind of feedback the teacher provides.QuestionsHow do students react to feedback?How do students want to receive feedback?What kind of feedback do the students receive during the lessons in physical education?MethodThe method used in this study was qualitative group interviews with an observation before the interviews. The school that participated was my placement school during my teachers program and it is located in a suburb south of Stockholm.

Disneys 12 animationsprinciper är ett ramverk som används av animatörer och när animationsprinciperna appliceras framhäver de en animationsstil vilket är problematiskt om de påverkar rörelsernas utseende. I undersökningen används animationsprincipen Follow Through and Overlapping Action för att undersöka om den verkar kontraproduktivt till att förmedla känslorna sorg och glädje. Follow Through and Overlapping Action handlar om att rörelser inte börjar eller slutar samtidigt. Glädje är en positiv känsla medan sorg är negativ. Artefakterna som skapas är sex animationsklipp där tre representerar glädje och de andra företräder sorg.

SourceURL:file:///Users/sofiahultin/Desktop/AMDex/Summary%20of%20essay.docI my essay I describe my master project Alla måste duscha ? en gympasalsredovisning/ Everyone has to shower ? a school gym presentation. Through my work I investigate possibilities for action and agency in a limiting space; the gymnasium. With the help of Mika Hannulas book Politics, Identity and Public Space: Critical Reflections in and through the Practices of Contemporary Art, I discuss how the stories I tell trough my project can be seen as suggestions for a possible reality. By adding my stories to the old ones (that create our society) I hope they, if only just the slightest, can influence on how we look at reality and on a possible reality.

The aim of this study was to examine how individuals who have left a criminal lifestyle may experience their present life. A symbolic interaction approach was the theoretical framework for this research. Qualitative interviews were conducted with seven individuals who have stated having had and left a criminal lifestyle. The results showed that how individuals experience their present life is highly dependent on individuals? own view of themselves as well as on how others view them.