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1938 Uppsatser om Positioning strategies - Sida 55 av 130

"Jo, läspade Violet." : Översättningsanalys av anföringsverb i svensk och polsk skönlitterär prosa. En fallstudie.

In this study I compare the use of reporting verbs in direct speech in Swedish and Polish literary prose. The aim is to examine how differences in usage are reflected in translations to and from Swedish and to what extent the translator adapts the text to the target language and its literary conventions.I have compared the material on two levels: source text versus source text in Polish and Swedish respectively, to see what kind of speech verbs are most commonly used, and source text versus target text, to study the strategies the translators have used and to what extent reporting verbs are altered or not.I have also studied quotation verb + adverbial phrase or prepositional phrase, to investigate if they are more frequent in the two target texts or adapted to the literary concentions of the target language. .

Myrorna - subkulturens butikskedja : en studie i varumärkesutvecklande

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

"En björn som inte sover" : En kritisk diskursanalys av svensk dagspress positionering av Ryssland i försvarsdebatten

The aim of this essay is to analyze how media constructs strategic positional statements in debates of great immediate interest in order to stress ideological standpoints. Two questions are derived on the basis of this aim.- How is Russia positioned in Svenska Dagbladet's and Dagens Nyheter's editorials in the debate on the Swedish defence during 09-01-13 - 09-01-31?- Are there differences in the positional statements between the newspapers?In the study a Critical Discourse Analytical (CDA) approach is applied, and more specifically that of Teun A. van Dijk. Both the theoretical basis and the methodological tools are based on van Dijks CDA.

Solel från ljudbarriär : längs Annetorpsvägen i Hyllie, Malmö

City of Malmö has ambitions for the district Hyllie to become a demonstrative area ofsustainable urban development. As a part of this the following report aims to investigate the potential in using noise barriers combined with photovoltaics along Annetorpsvägen to generate solar electricity. To quantify the losses that shadows from buildings along the roadmight cause, a 3D-model of the area was constructed in SketchUp. This digital model made it possible to simulate shadows and how they change over the year. A reference model of a photovoltaic noise barrier (PVNB) was constructed and used to find the dates on which the solar cells are shadowed depending on building heights and positioning of the barrier.The results show that two lengths with a total distance of 400 meters is appropriate for applying photovoltaic noise barriers.

Konsten att skapa ett framgångsrikt modevarumärke

Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

Liberal högersväng? : En jämförande analys av folkpartiet liberalerna och Det Radikale Venstres ideologiska positionering

The aim of this paper is to empirically examine the ideological trends and positioning of the Swedish liberal party with the Danish social liberal party. This paper also aims to analyze the reasons behind the trends. By examine the development in these two Nordic liberal sisterparties, this paper contributes to our understanding of why and how party change is initiated. The paper commences with an intuitive notion that the Swedish party has in fact, made a lurch towards the right, during the past ten to fifteen years while the Danish party has retained their social-liberal position in the centre of the Danish political spectrum. The questions then asked are: can this hypothesis be verified empirically? If so, how can this phenomenon of divergence, be explained?The method used in this thesis is process-tracing and the empirical material does to a large extent rely on interviews with central agents as they are specified in the theory of each party.

Förändring av rädslans rum : med trygghetsskapande

This project has resulted in an website at www.tinadunker.se, where you also can download the project in it´s written form to get a deeper view of the project. This project aims to explore fear of violence in public places. Fear of violence reminds us that there is a problem in our urban environment that leads to spatial consequences in using public space. Many groups in our society experience fear in their everyday life but this project has focus on women?s fear.

Titta dom snackar! : En studie i svenska politikers försvarstal

Political scandals are constantly abound in the media, rulers face the global tribunal of the mass media and are forced to defend their actions and above all, their position in society. This essay concerns itself with that defence ? more specifi- cally with the defence of four Swedish politicians in high office during four different scandals. Gudrun Schymans? eva- sion, Laila Freivalds? dealing with the tsunami disaster in Thailand, Annie Lo?o?fs? tangle concerning representation notes and public documents and Tobias Billstro?ms? statements concerning undocumented immigrants and asylum seekers.

Läsa med förståelse : Lässvaga elever och SO-undervisning

Most pupils learn good reading strategies during their first years at school. Pupils who don´t do that will have difficulties understanding written data. As the pupils meet text filled with lots of data they will have difficulties understanding the written text. International studies show that the rusults of Swedish pupils are dropping. This issue got me thinking: What help is given to those pupils with difficulties so that their reading comprehension will increase? Are the teachers actively teaching reading comprehensions and in that case how and when? By observing two teahers of intermediate level, I wanted to find out how theachers help pupils with reading comprehension.

En annan stad är möjlig! : En studie om rätten till staden och urbana sociala rörelser i Hamburg

The right to the city has lately become the rallying cry for many urban social movements all over the world to challenge neoliberal planning, gentrification, the privatization of urban commons and growing spatial and social gaps in city and society. This senior essay studies urban social movements that in different ways advocate the idea of the right to the city. The term right to the city was coined in the late 1960s by French urban theorist Henri Lefebvre, who promoted the idea of the city as a common, a space belonging to everyone. The right to the city is not ?a return to traditional cities?, but ?a right to urban life? (1996:158).This study focuses on the city of Hamburg.

Lean Product Development - Will it deliver products faster, better and cheaper?

Abstract Tutor - Anders Richtnér History - Theories suggest that Lean Product Development strategies dramatically increase a company's performance through enabling faster T-T-M, Quality and Costs of Product Development. Purpose - The purpose of this paper is therefore to investigate whether the implementation of LPD actually affect corporate performance measurements T-T-M, Quality and Cost, in a positive way. Methodology - This Bachelor thesis is an exploratory investigation of the concept of Lean Product Development within a global IT- company, performed through four case studies, interviews and complementing corporate performance data. Findings - With empirical data and subsequent analyzes in mind, we note the following; it is clear that the project that produced the best results, in terms of T-T-M, Quality and Cost, also was the one furthest in the process of implementing Lean Product Development..

Surfplattor som studieverktyg : En artefakt för mediering

Swedish schools have during the last few years started to providing pupils in high school with tablet-computers. By doing interviews I examine how pupils in high school use tablet-computers in different ways and how that affect their studies. From a sociocultural perspective and with the concept of artefacts I analyze how suitable tablet-computers are for studies on this level of education. My results show that the tablet-computers are used as the pupils primary study tool. They are available to all pupils and can be used in most parts of their studies and this creates new opportonities in how to interact with collective knowledge and with other people.

Robust wlan-stödd positionering : För miljöer med starka flervägsfel-effekter

Efterfrågan och tillhandahållandet av platsberoende tjänster blir allt större vilket i sin tur skapar intresse för billiga och skalbara tekniker i alla möjliga olika miljöer. Särskilt intressant blir tekniker som är lätta att installera på nya platser och vars hårdvarukomponenter är enkla och billiga. I denna rapport presenteras en experimentiell systemteknisk metod för positionsberäkning i inomhusmiljöer, specifikt de som på grund av lokala elektromagnetiska fält, rörliga större föremål eller oregelbundna ytor skapar störningar som gör det svårt att utföra förlitlig positionering. Systemet utgörs av ett antal wifi-routrar samt en signalmottagre kopplad till en dator med systemets mjukvarukomponent installerad. Resultatet bedömdes utifrån en förväntad nivå av korrekthet, närmare bestämt att minst hälften av systemets bedömningar inte har fel med mer än två meter, samt en övre gräns på högst tre meters fel i minst 90 procent av fallen.

Bloggbilder : unga tjejers syn på foto på nätet

Blogpics ? young girls views on photography online Young people create new forms of social interaction on the internet, and in Sweden, especially young girls, have become very active bloggers. Girls write, publish pictures and build networks with, mostly, other girls.  This new phenonomen has been described in Swedish media partly as a problem, where adults are worried that the information the young girls publish about themselves is too personal, and can be used for the wrong purposes. It has also been suggested that the content of young girls blogs has little value, beeing mostly narcissitic, superficial and obsessed with fashion and shopping. The purpose of this paper has been to investigate how young girls reflect upon their photographic communication on the internet.  The idea has been to ask the girls themselves about their own experiences, to get a more complete picture of them as internet users, to investigate their communication strategies and solutions when it comes to net integrity  and to talk about how they create gender and identity online..

Strategier vid generationsskifte : ekonomiska implikationer för olika intressenter

A large number of farms within the agricultural sector will shortly be facing a point of time where the farm will be transferred to the next generation. The grantor can choose between totally 8 different strategies to transfer the farm, of which purchase, gift and a mixed form of these are the most common. During 2007 almost 10 000 transfers of agricultural estates occurred in Sweden and the expectation for the coming years is that about 15 000 estates will be transferred each year. By the time a transfer is about to materialize there are usually several stakeholders that in one way or another is trying to influence the outcome of the transfer. The choice of transfer method affects the conditions and possibilities for compensating the siblings.

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