The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

The purpose of this Master?s thesis is to examine if there is any gender role stereotyping conveyed in recent children?s picture books. The picture books examined are the ten most popular which are selected by a combination of Bokjuryn in Sweden, 2005, and children voting. Furthermore there is a winner each year. The investigation concerns how protagonists, girls and boys, are portrayed and, moreover, if there are any breaches of traditional gender patterns.

For the last ten years Internet has become more popular and is now used by most Swedes every day.  Internet has made it possible for many people to access a great deal of information about news all day long. Internet has also made it possible for people to create their own news and comment on happenings as they are taking place. One way to do this is to start your own blog, which is a kind of diary where you can publish your own thoughts about politics and news.In Sweden the media is often referred to as the third governmental power since the media is examining the government and people in power positions and bringing the people as consumers of news closer to the government. There is a theory called agenda setting that says that the media is an actor that shapes the political issues discussed by the people and politicians.In this essay I have used the agenda setting theory and linked it together with the Medias references to blogs in their news. This I have done to see if the media might be influenced by blogs.

?CSR and political consumption ? a study of Nike?s and Puma?s CSR-reports?The purpose of this dissertation is to examine if political consumption has influenced multinational corporations to improve their Corporate Social Responsibility reports and policies more, than a company who has not been a target for political consumption.This dissertation is a content analysis of Nike?s and Puma?s first (Nike 2001, Puma 2001) and latest (Nike 2007/09, Puma 2007/08) CSR- reports. Archie Carroll?s model of Corporate Social Responsibility is used as theoretical framework in this study. The model is used to focus on four areas within CSR; economic, legal, ethical and philanthropic.

In April 1986 an accident occurred at the nuclear power station in Chernobyl. Radionuclides were spread all over Europe including Sweden. Today there are still measurable concentrations of 137Cs in the different ecosystems in the contaminated parts of Sweden. The wild boar is the second most popular game in Sweden and today the Swedish population consumes more wild boar meat than ever. As the wild boar population increases the wild boars are moving further north towards the contaminated areas, which creates an interest to study the state of 137Cs in wild boars in these areas. Muscle samples from wild boars collected during 2010-2013 were analyzed based on 137Cs content.

Abstract Title: Veckorevyn.com. A study from power relations in the world of blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional bloggers popular and as an example on their responsibility as a role model. However, amateur bloggers do have an importance in this discussion as they are more and more competing with the professionals.

Uppsatsens syfte är att undersöka några svensklärares inställning till populärlitteratur, både generellt sett och i undervisningen. Uppsatsförfattarna strävar efter att belysa inställningen till aktuella populärlitterära böcker som läses av ungdomar. Hur förhåller sig lärarna till denna typ av litteratur? Är det något de använder i sin undervisning? Den teoretiska bakgrunden för uppsatsen utgörs av forskning om föreställningar om hög och låg litteratur men också en problematisering av själva begreppet populärlitteratur. Andra aspekter som tas upp är vad som skrivs om litteratur-undervisning i skolans styrdokument samt hur populärlitteraturen har behandlats traditionellt sett inom skolan. Metoden för undersökningen är kvalitativa semistrukturerade intervjuer som genomförs med fem verksamma lärare.

Background The stocksaving has during the last century increased and become more popular in Sweden and during the last 20 years the number of Swedes who save in stocks has more than doubled. While the interest in stocksaving has increased so has the interest in private saving. Today there is a group of people who live of the income which is generated from the stockmarket, they are called ?Daytraders? and they do ?Daytrading?.  They constantly observe the stockmarket and act as soon as new information that can affect the stockrate is revealed.

.The Whole language program is in Sweden generally referred to as ?Kiwimetoden? - ?the Kiwi program? (author?s direct translation) partly due to the fact that the Whole language program originates from New Zealand. Whole language is basically a literacy program and approaches literacy from a holistic point of view. Children learning to read and write should do so in the same natural way children learn to speak their native language which is in the context of authentic language as a whole. In Sweden the program is generally practiced together with a commercial and pre-organised material called ?kiwi? or ?Stjärnsvenska?.

The purpose of this study has been to examine reading habits and the use of the library by pre­school teachers in a mainly multicultural community, and also explore to what extent activities in the local library are aimed at preschoolers.The study used a sociocultural approach based on Vygotsky?s theories of learning and development and Söderbergh?s theory of early childhood language development, and was carried out during the summer 2009. The methodology used was both quantitative and qualitative, with a combination of questionnaires and interviews. Questionnaires were sent out to each section of the municipal pre­schools within the catchments area of the local public library in a multicultural suburb of Uppsala. Three short interviews were carried out with staff at the local and main library branches, as well as library staff at the County Council.The results show that, although preschool teachers find reading important in their work, many teachers read spontaneously and/or sporadically.

The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 ? 24, 25 ? 44, 45 ? 64 and people that are 65 yearsand older. This selection has been made as a segmentation of the citizens and is oneof the essay questions which refers to study the channels that each age-groups prefer.The study is a quantitative one and is based on a questionnaire survey directed to thecitizens and it?s 85 people who participated.

The purpose of this study is to highlight the second home sector in Sweden and Denmark, in a comparative study of regulations for the second home market, and residence requirement. Two attractive second home island destinations is being compared in Ven, Landskrona and Gudhjem, Bornholm. The study addresses issues such as the local effects of a regulation of the second home market get at a local level, and the effects generated by deregulation, as well as local people's opinions about second home regulation in a popular second home area in southern Sweden. This has been examined using a mix between qualitative method and quantitative methods, and the study is based on six semi-structured interviews from informants from Ven, Bornholm, and Gudhjem which has been analyzed throughout a thematic analysis. In addition to the interviews, diagrams from the Central Bureau of Statistics of Sweden and Statistics Denmark, and various real estate websites, and a field observation from Ven and Gudhjem will be presented.The result shows that show that the discussion on residence requirement has been going on for a long time in Sweden and Ven, but the local organizations found more disadvantages than advantages and are now looking in to other solutions, while other locals believes that there are more advantages with a residence requirement. In Denmark it?s revealed that there is recently started discussion between municipal decision-makers and local organizations about the regulations, and if it should be abolished or not.

This essay is about reading among patients in hospital. The aim of the essay is to find out what part reading and the library play for patients in hospital. An additional aim is to find out in what ways the collaboration between hospital librarians and hospital staff could be developed. The starting-point of the problem is one main question: What part does reading play for the patient during the stay at the hospital? On the basis of the answers to this question I have also looked for possibilities of enhanced co-operation between hospital libraries and hospital staff.The method for the essay is qualitative and fifteen persons in three different wards at University Hospital in Malm have been interviewed.