Bakgrund: Det konsumenter oftast inte är medvetna om vid deras Internetanvändning är att de iakttas av företag. Företagen samlar avsiktligt in personlig information och spårar vilka hemsidor och produkter eller tjänster de intresserat sig av genom så kallade webb-spårningssystem. I samma takt som tekniker så som webb-spårningssystem börjat användas har också etisk marknadsföring på Internet blivit ett diskuterat och aktuellt ämne. Etisk marknadsföring på Internet handlar om vad som uppfattas som accepterat beteende av konsumenterna och företag måste ta hänsyn till konsumentens etiska koder.Syfte: Syftet med studien är att undersöka konsumenters uppfattningar om webbspårningssystem utifrån etiska koder.Forskningsfråga: Vad är etiskt accepterat användande av webb-spårningssystem från konsumentens perspektiv?Metod: I studien har en kvalitativ forskningsstrategi samt semi-strukturerade intervjuer tillämpats.Slutsats: Slutsatsen i studien är att konsumenters uppfattningar om webb-spårningssystem inte alltid uppfyller konsumentens etiska koder.

I denna beskrivande studie undersöks vilka möjligheter de politiska sekreterarna i Region Skåne har att utöva politiskt inflytande. För att undersöka detta har vi utgått från tre maktforum. Information och bakgrundsmaterial har främst inhämtas genom samtalsintervjuer och en enkätundersökning. De politiska sekreterarna som intervjuats kommer från Folkpartiet, Miljöpartiet, Socialdemokraterna ochVänsterpartiet. Detta för att visa hur det politiska inflytande skiljer sig mellan oppositions- och majoritetspartier.

Sociala medier. Vi delar med oss av vad vi tycker och känner. Vi delar bilder på vår familj och det senaste bullbaket till våra 600 ?närmaste vänner?. Vi kommenterar och gillar andras inlägg.

Målet med vår uppsats är att undersöka och analysera ungdomars användning av Facebook. Genom intervjuer med 10 gymnasieelever från Stockholm kommer vi granska om Facebook skapar ett narcissistiskt beteende. För att förklara detta utgår vi från teorier om narcissismens kultur, svaga bands styrka, symbolisk interaktionism och dramaturgiska perspektiv. Vi har i denna uppsats kommit fram till att det existerar narcissistiskt beteende, i form av respondenternas attityder och deras syn på andra medlemmar.      .

Jag har i detta arbete fokuserat på hur pojkar och flickor beter sig i klassrummet, fokus har legat på morgonsamlingarna när barnen och pedagogerna samlats och pratat om dagen och annat som är aktuellt. Det jag har tittat på är det talutrymme pojkar respektiver flickor tagit och/eller fått. De frågor jag ställt är: Finns det några skillnader/likheter mellan pojkars och flickors beteende i klassrummet? Hur visar sig dessa? Ändras barnens beteende beroende på den pedagog de har? Vilken uppfattning har några pedagoger om barns beteende i klassrummet? Dessa frågor har jag sökt svar på genom att observera barnens agerande under samlingarna och skriva ner det jag sett samt genom att intervjua de två ansvariga pedagogerna. Barnen i undersökningen går i en åldersblandad klass, F-2 (förskoleklass ? årskurs 2) och är alltså mellan sex och åtta år..

The purpose of this study is to describe the motivations of women to participate in politics and to examine whether women feel that they are held back by something in their political participation. The questions of this study are:How do women motivate their participation in different fields in politics?Are there any obstacles that are holding women back in their political participation? Interviews have been used as the method to gather the empirical data. When applying the theoretical framework on the empirical material the main conclusion is that women tend to participate more frequently in political activities that are less time consuming and more sporadic in comparison to more traditional forms of political participation. Women are also more inclined to participate in political activities on a lower level that makes up part of their everyday life, one example of this is women?s increasing participating in political consumerism. Keywords: Politiskt deltagande, kvinnor, motivation, politik, politisk jämlikhet, politiska sfärer.

Utifra?n relationsmarknadsfo?ringsperspektivet har va?rdandet av relationen till kunder uppma?rksammats inom marknaden fo?r detaljhandel. Inom detta omra?de a?r lojalitetsskapandet en viktig del och forskning visar tydligt pa? att fo?retag som a?r verksamma offline respektive online arbetar med detta.Studiens syfte a?r att med hja?lp av ja?mfo?relse och analys beskriva offline- och onlinefo?retags arbete med lojalitetsskapande och da?rmed bidra till o?kad kunskap inom omra?det. Detta leder till underso?kningens fra?gesta?llning, vad finns det fo?r skillnader mellan hur svenska online- och offlinefo?retag inom detaljhandeln arbetar fo?r att fa? lojala kunder?Fo?r att ta reda pa? det har vi genomfo?rt sju intervjuer med totalt sex ansta?llda pa? tva? olika fo?retag som dagligen arbetar med relationsmarknadsfo?ring.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis. Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once.

This examination project is an investigation about the opinion and comprehension for political engagement of four young municipal politicians. The purpose with this project is to describe and understand the pronounced comprehension for political engagement. There is also an intention to investigate the educational in discussing political engagement with students in social studies at upper secondary school. The method that has been used is ?map of conceptions? because of its appropriate way to elucidate the comprehension and understanding of a certain subject. Those four young municipal politicians see political engagement as the will to improve the community. There is also an importance to have a large engagement in more areas than just one.

This thesis is a study of Facebook users? beliefs attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and attitude toward online advertising (ATOA) and the connection between attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users? beliefs, attitudes and behaviour toward personalised adverts. The result showed that people perceive the site?s personal adverts as intrusive and interfering with their personal space and the purpose of the site.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

In this study ? Just a girlfriend who lives far away? ? I interview fifteen girls about their experiences with computer mediated relationships. From a queer theoretical perspective I examine how these girls do and talk about their relationships, in relation to norms about relationships and sexuality as well as notions about online and offline.My aim is to discuss in which ways the performing of these relationships both reproduce and challenge norms about relationships and sexuality. The girls I interview attempt in different ways to show that doing relationships online is just as ?normal? as doing them offline.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

The gambling industry goes from a national matter towards an international market. Since more and more members of EU does liberalise the gambling reforms and introduces a license system more participants will get an EU license for online gambling. With an EU license it is difficult for members of the EU to refuse a company to offer a gambling supply on the Internet if they don?t have an open license system. This paper tries to acknowledge the problem regarding the monopoly Sweden has today and calculate the effect if Sweden would move to a license system regarding online gambling by doing a cost benefit analysis.