Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

In what way were children in the 1930s and 1940s mean to each other, in which ways did theytease and bully one another? And what were the adults part, how did they react to thechildrens spite towards each other and did they do anything to stop it?These are the questions which have been addressed in this essay. In the answers given to us,by a survey in which 42 persons born in the 1920s and 1930s were asked, we have learned,that during the 1930s and 1940s when these children went to school, bullying did'nt occure asmuch. Not as they can remember today.We have also learned that it was mostly boys who were bullied, both mentaly and physical,with punches, being pushed, being laughed at and by being forced to do things they did notwant to do, such as stealing.The most common reasons for being bullied was that the children came from poor families,had ragged clothes, where dirty or had a physical disease such as cronical bronchitis.There where not many children who talked about being bullied with a teacher and the surveytells us that they didn't had any supervisors on the school yard.A number of the questioned answered that they thought that teachers had favourite students inthe classroom and they tell us stories in which teachers used corporal punishment, which waslegal at this time..

I takt med att den svenska arbetsmarknaden förändras, ändras också synen på den anställde. Denna uppsats ämnar undersöka huruvida företagens behov av att hålla sin yttre fasad i gott skick, påverkar inställningen till att anställa, eller säga upp, de personer som man inte vill att företaget skall förknippas med. Hur ställer sig företagsledare till att deras personal inte lever upp till de normer samhället bär och finns det särskilda typer av beteende eller brottslighet som anses värre eller sämre än något annat? Resultatet visar att brott (avvikelser) som i allmänhet förkastas också förkastas av företagen och att toleransen mot avvikare är låg. Personer dömda för denna typ av brott torde ha stora svårigheter att ånyo etablera sig på arbetsmarknaden efter avtjänat straff..

Most of today?s concrete structures that are built on site are mainly constructed in a traditional fashion with a lot of artisanal operations. One step towards industrializing the in-situ construction of concrete is to use prefabricated reinforcement. Through this method there can be a lot of savings when each bar doesn?t have to be placed and fixed separately on site.

The purpose of this thesis is to identify power structures and instruments of power within the Jehovah?s witnesses and investigate how they affect the baptized youths baptized within the organization. The material consists of qualitative in-depth interviews and is analyzed with Foucault's theories of power. The results show that the participants have a very strict relationship to the rules of the congregation and also that they take great care in observing these rules carefully. It becomes evident that young members are exposed to disciplinary measures from the organization.

AbstractThe aim of the study was to examine the relation between estimated fluidintake and real fluidintake among dialysis patients. The data were collected through study specific questionnaire and data from the medical record. Patients attached to eleven Swedish dialysis units were asked to participate. The number of patients that fulfilled the inclusion criteria were 222 persons of whom145 (65%) chose to participate in the study. The dialysis patients estimated their fluid intake for a day in average 9,06 deciliter.

The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

The essay is a text centred study of ten Young Adult Novels, in which Internet plays an essential part. The structure is put into light out of used narrative techniques of how to create stories and its construction elements. I compare the ten Young Adult novels to each other. My aim is to analyze the functions of the Internet motive in the chosen novels, using different approaches, and enlighten it with concerns to the new phenomenon that Internet is in society. Consequently the essay will also have a mimetic touch to it.The ten novels that I base the analysis on are written of both med and women and have both male and female as main fictive persons, and are from different parts of the world.

The purpose of this study is to research into the role of the citizen and the educational system in Sweden throughout periods of time based on previous theoretic works, and also to deepen the understanding of students with special needs in Swedish education focusing on the primary school years. This shall be carried out by illustrating the different points of view and choices within the educational system that are at hand for students with concentration difficulties and social difficulties.I will analyze these points through a cultural and social perspective on contemporary society in order to contribute towards today?s discourse on the norm. The result of this empirical investigation presents a dilemma existing in the democratic educational system of today. Nationally and internationally, the educational system has been structured around a normative system containing both rights and duties that effect everyone working within it.

This report describes how the system may be exposed to oscillations and how this can lead to resonance. Resonance is a phenomenon that occurs when a system is affected by external periodic oscillations with frequencies close to the system's natural frequencies. Structures subjected to resonance can risk great damage and destruction, why resonance is something that is important to take into account when designing structures. Alternative ways to counteract resonance is to supply damping in the system. Damping means that the resonance decreases instead of letting the amplitude increase.The report discusses some examples on constructions that have experienced the effect of resonance.

AbstractMedia presents hate crimes and nationalism as phenomenon that has increased both internationally and nationally in recent years. Further media largely pair these phenomenon together. The groups mostly exposed to hate and nationalism are people of different ethnic origin and LGBTQ (lesbian, gay, bi, trans and queer) people. In Sweden's general election in 2010 a RHP-party, Sweden Democrats, made it in to Parliament. The purpose of this study was to examine how hate crimes and nationalism, in the form of the Sweden Democrats, has increased in Sweden and if there was any link between them.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

In Sweden there are 299 000 working in the construction industry. The construction industry is one of the industries where most accidents occur every year. During the last ten years there have been 111 death accidents in the construction industry and 48 of them were falling accidents. That means, in average, one death accident every month.Falling accidents gives serious injuries to the persons who are affected by them. It is anticipated that this report will investigate the factors beyond the falling accidents and also to present proposals that can decrease the number of falling accidents in the future.To secure a healthy and safe construction site it is of great importance that both the employers and the employees cooperate towards the same goal.

Reading spaceFurniture for reading for the new city library of GöteborgThe main purpose of my project has been to inspire people to read books at the library. I wanted to create something very site specific and chose a room on the second floor of the new city library to work with. To be able to relax, feel inspired and to concentrate on reading, the visitors of the library need to experience a sense of security. My solution to the different conditions or problems in the room and the needs I identified is a seat hanging inside a frame. When sitting down in the seat, the frame is low enough to see over but it is still experienced as a private spatiality.