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4692 Uppsatser om Political marketing - Sida 65 av 313
Hur förklarar konstruktivistisk teori skapandet av israelisk identitet? -En narrativ analys av två judars berättelser
Syftet med den här analysen är att ta reda på hur konstruktivistisk teori förklarar skapandet av israelisk identitet. För att utföra studien använder vi oss av en narrativ metod, där vi analyserar en bok skriven av en judisk, israelisk kvinna - Susan Nathan - och en intervju med en judisk, israelisk man. Vi undersöker deras tankar angående deras identitet med utgångspunkt i teori om nationalitet, etnicitet politisk identitet och medborgarskap. Vi diskuterar även analysformatet och jämför Nathans och den israeliska mannens uppfattningar av deras identiteter. Slutligen kopplar vi diskussionen med deras syn på Israel/Palestina-konflikten..
Vem är extremist? : En kvalitativ innehållsanalys av statens agglutination av högerextrema och vänsterautonoma grupper
This bachelor thesis is titled Who is an extremist? - A qualitative content analysis of the agglutination of right- and left-wing groups and is written by Måns Hoffsten within the discipline of political science. This essay aims to illuminate in which way the Swedish government has tackled extreme forms of left-wing and right-wing activism during the period 1980 ? 2013. By looking at how governmental policy-suggestions and reports concerning extremism are formulated during this period this essay explores when and how the two groups first started to become a part of the same problem-representation and on what premises this is built.
Ny världsordning, nya utmaningar? En teorianvändande studie om förhållandet mellan USA och Europa sedan Kalla krigets slut
In this thesis I discuss and analyse the relationship between USA and Europe since the end of the Cold War. Many authors claimed that the Soviet threat was the glue that kept the continents together. Now that threat is gone and new challenges have risen. In what way has this relationship been influenced by the new challenges this new era stands for? By doing a case study and by using two quite different theorists, John Mearsheimer an offensive realist and Joseph Nye who is a liberal institutionalist, I?ll try to show how for example September 11, anti-amerikanism and NATO can be explained and understood.
Att effektivt sälja Sverige : Värdet av VisitSwedens tillvägagångssätt för att attrahera utländska resenärer
Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.
Ett annorlunda uttryck : en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006
The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.
Hur lär vi oss av misstag? - En undersökning av inlärningsprocessen i svensk hälso- och sjukvård
In scientific investigations on how organizations can learn from their mistakes the perspective is usually that of the social engineer; the object is to prevent human errors through modeling the system in a certain way. The aim of this paper is to explore the learning process from a different standpoint than those usually applied in organizational learning and error theory. By studying the learning process in Swedish health care I seek to discover how theoretical presumptions affect the outcome in terms of what we actually learn. The theoretical framework draws on two major discussions in contemporary political science; the question of structure and agency and the question of whether to focus on formal or informal structures when explaining organizational behavior.The investigation shows that Swedish health care tend to understand human errors as a result of formal organizational structure. Such a view leads to insufficient explanations to why errors occur but is useful in producing preventative measures.
Varumärken i idrottsgymnasiers marknadsföring - Vilka passar din idrott bäst?
The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.
Hållbarhetsredovisning : En studie av Vattenfall AB i ljuset av GRI
This essay is about democracy and how a democracy index can be used as a tool to illustratethe gap between reality and ideal. The purpose of this study can be expressed by two researchquestions: Does the Economist Intelligence Unit's (EIU) democracy index illustrate thedistance between reality and the ideal of democracy presented by Dahl? and Can the EIU'sdemocracy index be modified by a) internal adjustments and b) using the variables includedin World Economic Forum?s (WEF) equality index?By using a combination of theories (Dahl?s theory of democracy, Rawls theory of justice andchosen theories critical to liberal democracy) as an analytical framework the following twoquestions have been answered:1) Which of the variables included in the EIU's democracy index have the potential to capturethe level of political equality?2) Which of the variables included in the WEF?s equality index have the potential to capturethe degree of political equality?By using a quantitative method the study?s third and last question has been answered:3) How strong is the rank correlation between the EIU?s democracy index and the WEF?sequality index, that is; how strong is the rank correlation coefficient (rho)?The data presented by the WEF?s equality index indicate that women are systematicallydiscriminated against as a group. From a democratic perspective the EIU may need tomeasure inequalities at a group level in order to capture the lack of political equality betweenindividuals. By reformulating some of the EIU?s variables, by revising the EIU?s point systemand by using the variables included in the WEF's equality index to extend EIU?s democracyindex, the chances of capturing the gap between reality and the ideal of democracy presentedby Dahl would likely increase..
Statliga strategier för minoritetshantering: Israel
According to old european tradition the ideal national state has a unified people, but in reality practically all states has one of several minorities that to a smaller or greater degree differs from the majority. One such minority that have been present in many countries and managed to avoid becoming completly assimilated are the jewish people. Their dream of a state of their own eventually lead to the founding of the state of Israel where they themselves are now in majority. The purpose of this report is to study how the jews historic experiances has affected the political parties in Israel, how they choose to meet the ?challenge? of their own minorities och whatever they treat different minorites differently.
Hör du dåligt : En litteraturstudie om hörselskadade, stigma och socialpolitik
The purpose of this paper was to discuss stigma and stigmatisation in relation to social policy and social work. By discussing welfare systems in social policy I wanted to see if there could be any connection between social policy and stigma. I used case studies of hearing impaired adults to give examples of how the stigma processes work. By connecting the stigma and the social policy theories with the case studies I wanted to see how the social policy could affect the stigma processes or vice versa.In the paper the concept of stigma has been described and discussed, foremost using the theories of Erving Goffman. I have also discussed the welfare system and the connection between residual systems and stigma.
Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag
Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.
Hur mycket inflytande har Polen i EU? -En fallstudie
Denna B-uppsats behandlar huruvida Polen som medlem av europeiska unionen har stort eller litet inflytande. Vi har genomfört en fallstudie på Polen som är uppdelad i två sektioner. Den första sektionen behandlar Polens potentiella inflytande i EU, där vi har mätt olika indikatorer för att få fram variabler som påvisar inflytande. Indikatorerna baserar vi på en teoretisk diskussion om makt, där vi utgår från olika tänkare inom samhällsvetenskapen. I den andra sektionen har vi studerat Polens reella inflytande genom att se vilka krav Polen ställt inom den gemensamma jordbrukspolicyn (CAP) samt i vilken utsträckning man fått igenom dessa krav.Nyckelord: Polen, EU, makt, inflytande, CAP.
Marknadsföringsstrategier - ett sätt att synas
Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp.
Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess
AbstractPurpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR?s mediatization process with the mediatization process for the whole political system. Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.Material: A total of eight interviews were made distributed over three departments inside SALAR.
Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar. The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.