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4692 Uppsatser om Political marketing - Sida 32 av 313
Demokrati och vetenskap - ett problemfyllt förhållande
What role should science play in democracy? Political scientists often assume that it is possible to demarcate between ?instrumental? and ?moral? knowledge, and argue that citizens and/or politicians should use their moral knowledge to agree upon political goals and then apply the instrumental knowledge of scientists to achieve them. This straightforward view is challenged by writers in science studies, who identify three major problems in the use of science in democracy: uncertainty, risk and hidden values. They suggest that these problems could be solved through citizen participation.In this essay I perform an analysis of the internal logic of their suggestion. Is it likely that citizen participation enhances the democratic decision making process so as to reduce the problems? The internal analysis shows that it is rational to advocate citizen participation by reasons of legitimacy.
Lojalitet och representation - Svenska statsrådsrollens tolkningsdilemman
The appointing of Swedish governmental officials has gone through a dramatic change the last nine years. The tradition of officials appointed due to their political experience has been traded against the appointing of experts. In this study I ask questions about this new way of appointing representatives effects how these officials interpret their role. An official that who has never been in the party before appointed, obviously cannot consider the principal of party. With the theoretical approach of normative representation theory (representational style) I perform case studies that shows some change.
Event Marketing - ur ett organisatoriskt perspektiv
Uppsatsens syfte är att beskriva arbetsprocessen i ett event och visa på skillnader mellan de olika aktörernas synsätt. Den grundar sig på studier av två eventbyråer; en stor, marknadsledande och en liten, nystartad. I uppsatsens analys diskuteras framförallt skillnaderna mellan de som planerar eventet och de som genomför det. Här kan det ibland uppstå vissa spänningar. Utifrån två metaforer angrips problematiken de skilda synsätten och författarna diskuterar varför spänningarna kan uppstå, samt hur organisationen kan göra för att försöka undvika dem..
Utredningsregeln : en analys av betingandevillkoret
The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..
Närhet till Europa = Demokrati och marknadsekonomi? En jämförande studie av Estlands och Uzbekistans skilda vägar sedan självständigheten
The disintegration of the Soviet Union was a vast experience, not solely for the former members and inhabitants of the Soviet Union, but also for the rest of the world. This thesis examines Estonia and Uzbekistan's different experience with transition. By examining three different aspects of transition I seek to explain Estonia and Uzbekistan's different outcome of transition. Estonia has since their independence been fully aware of the process that started with their independence. They have reformed both the political and economic system, the industry is privatized, institutions democratic and Estonia is today a member of the European Union.
Reklam i kostym : En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars?To answer these questions we used both a quantitative survey and a qualitative survey.To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages.
Spelar politiken någon roll? : En jämförelse mellan Kalmar kommun och Karlskrona kommun
Currently, the whole globe is faced with serious problems which negatively affect people around the world: increased pollution, excessive waste, and weather pattern changes. ?Left? and ?right? wing political parties alike have embraced ?green? politics and for many of these parties, environmental issues have become a top priority that is very much reflected in their manifestos. This study examines the environmental goals of two of Sweden?s largest political parties and how these ambitions are reflected at a local level.
Samhörighet och struktur - en studie av invandrargruppens politiska mobilisering
This essay deals with the paradox of why the immigrants in Sweden, despite their considerable size of 12 % of the population and common interest and living opportunities, haven?t mobilized politically in any significant way. The aim with this essay is to reach a theoretical understanding of why this paradox exist. By the use of a critical case and a theoretical model, based on theories of collective action, the conclusion of this essay is that, despite the fact that the immigrants have a common interest and an organizational structure, the immigrants in Sweden has not mobilized politically in any significant way. The main reason for this is that they have a weak common identity and they don?t have the structural opportunities to act..
Kan företag kontrollera sitt varumärke online? : En kvalitativ studie om villkoren fo?r marknadskommunikation i sociala medier
Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.
Kan vi prata om det? Deliberativ demokrati, mångfald och politisk kamp
In recent years the liberal representative democracy has been subject of a substantial critique because of its inability to accommodate difference and createa genuinely democratic political process. One such critique comes from the theory of deliberative democracy. Supporters of deliberative democracy try to promote a model of democracy that take its vantage point in free and equal deliberationbetween all relevant actors in a political community. This model has with some success opposed the aggregative model of democracy, and in important ways turned the attention to the potential of deliberative processes.However, the deliberative model is still somewhat underdeveloped when it comes to issues of diversity and difference. This essay deals with such deficiencies by analysing deliberative democracy in the light of the critiquelaunched by difference- and radical democrats.
Kunder lika lojala som fotbollssupportrar?! - En studie avseende hyperlojala fotbollssupportrars lojalitet applicerad på kommersiella företags marknadsföringsstrategi
As today, companies are facing an increasing competition; markets are expanding while customers are getting more informed and fastidious toward companies and their products. For this reason it is crucial for enterprises to create loyal customers, or at best hyper loyal customers. With today's prerequisite this creation is difficult and it is therefore of highly interest to examine possible and alternative ways for enterprises to attain this type of hyper loyal customer. In this thesis we have examine hyper loyal football supporters with the aim to identify mechanisms that create and characterize this type of loyalty. By means of a survey and a focus group we were able to identify six loyalty mechanisms; the ability to influence, vicarious achievement, self-esteem, group affiliation, family and social relations.
Konkurrerande "frames": Förhandlingarna om EU:s tjänstedirektiv
This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat.
Föreningsliv och demokrati : Om politiska, demokratiska och integrationsmässiga förutsättningar i en somalisk förening
In contemporary Sweden political participation among foreign-born Swedes is viewed as low and it is well known that foreign-born individuals do not use their voting rights to the same extent as the general population. At the same time there are numerous ethnic associations around the country who work with various activities involving political, democratic and integration issues. This study aims to study how four members of a Somali association regard, relate to and work with politics, democracy and integration. The study is based on these four people, but also on their relationship with authorities and other agencies in the community. The conclusion of this study shows in brief that the desire to participate politically is great, but that democracy and politics is accessible to all, depending on the level of language skills and what political knowledge the individual has.
Kvinnans politiska representation i Rwanda och Liberia
Uppsatsen är en komparativ analys mellan Rwanda och Liberia. Syftet är hur ett kvinnligt deltagande i fredsuppbyggnad kan påverka kvinnans politiska representation?.
Partiet som utflöde av samhället : En argumentationsanalys av det nyuppkomna partiet Feministiskt Initiativ
This thesis is a study of Parties as an outflow of societal changes where the aim has been to find out how parties are affected by societal changes and how they justify to new party formation. This is done by using a theory called Parties as an outflow of societal changes which is a theory developed by Swedish researchers in Political Science. To confirm the theory it is necessary to do an argumentation analysis of one external developed party?s electoral program. In this case the party selected is Feminist Initiative which brings a different view on how the society of Sweden should look like.Selected parts of the argumentative analysis will be examined with the purpose to give a perspective on how Feminist Initiative values the changes in society and how they describe their role as a new party.The main question of this study is; Are new parties an outflow of societal changes? The basic arguments includes that along with societal changes in Western Europe also changes the view of a representative democracy in which political parties play a central role.