Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

In connection with that the last few decades have been characterized by major changes where also the rate of change has increased, changes in organizations has become a natural part of today's organizational activities. Every change involves a learning challenge and because of that every change is unique, its output is unclear. However, there is much research that highlights various factors critical to creating an effective change, among others internal communication.The purpose of this study is to investigate whether Engeström's theory can be applied to a completed organizational change and see whether an expansive learning has been promoted in connection with this. This is accomplished through interviews with six employees, all working in one of Sweden's leading property companies. Engeström's theory of expansive learning is applied in order to analyze whether learning is promoted in connection with the organizational change.The result of the study shows that Engeström's theory can be applied to a completed organizational change in order to analyze whether an expansive learning has been promoted in connection with this.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

The purpose was to study what significance communication has for the psychosocial health of elderly deaf people who live in old peoples homes. I also explored how communication works between the staff.- How do the staff feel the communication works between members of the staff and between the staff and the residents?- How do the staffs think that the staffs' knowledge of the culture of the deaf community and sign language affects the psychological health of the residents?- What changes have the staff noticed in the residents since they moved to the ward?In order to accomplish study this area I have used semi-structured qualitative interviews and observations.The main conclusion of this paper was that the possibility to communicate in ones own language was fundamental for the psychosocial health of the residents. The people I interviewed expressed that communication between the residents and the staff worked well, but communication was a problem between the staff members. Knowledge of the culture of the deaf and sign language, within the staff, had a positive influence on the psychosocial health of the residents.

This thesis tries to explore how different strategies of internal communication are used in actual situations within an organization. Specifically, the purpose is to investigate how the internal communication within the Swedish University of Agricultural Sciences (SLU) has been carried out during their work to change their organizational structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are:What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing theories?What are the views of the employees on the communication and what are the relations between their views, the chosen strategies and existing theories?The theoretical ground work chosen is mainly the work by Cornelissen (2008), Dalfelt (2005), Johansson (2011) and Larsson (2008). The method chosen for the empirical part of the study is semi-structured qualitative interviews.

In this essay I discuss and analyse if we can witness any signs on regional dimension due to regional representation from our elected representatives in the five constituencies Malmö, Blekinge, Norrbotten, Uppsala and Stockholm. Two seperate terms of office between 1991-94 and 1998-2002 has been compared. In political science there has been much debate about the relationship between voters and their elected. By measuring each and everyone elected representatives in the work of produce introduced bills towards their own constitiency during both terms I have tried to see if there is an occurence of a regional dimension.The theory that´s been applied is based on geographical representation where one might aspect that central metropolitan areas and peripheral regions is somewhat over-represented in legislatures. By using a method of comparison between the five chosen constituencies and theirs elected representatives I have come the the conclusion that there is a weak tendency that this might be the case seen to a regional dimension perspective..

After the tsunami disaster in December 2004 many arguments were heared that one oft the major reasons behind the poor Swedish effort connected to the evacuation and health care of the Swedish citizens in Thailand right after the incident is the Swedish model with independent government authorities. By comparing the constitution, the political decision making tradition by the ministers and the handling of the catastrophe in the tree Scandinavian countries Denmark, Norway and Finland, plus analysing the behaviour of the Swedish foreign and prime minister from a rational choose inspired individual decision making theory the research shows that there is no proof that a constitutional change in Sweden into the traditional model with government authorities controlled by the ministers alone would led to a more effective crisis handling by the government due to crises concerning Swedish citizens out states. Although the research shows that the constitution and the tradition of decision making in the government provides the basic condition of the ministers individual rational decision making.

Building Automation Systems in commercial buildings are often designed and installed by different contractors, using equipment and components from different manufacturers. The lack of an accepted communication standard has resulted in a few different standards. Many manufacturers of building automation systems only support one, a few or none of these standards, while developing proprietary system solutions. Regin, who develop such equipment, are planning to adopt an open communication protocol specially designed for building automation - BACnet. As a step in that direction this thesis was announced with the purpose to investigate the possibility to implement BACnet in one of their products and to gain more knowledge of the BACnet protocol.

Uppsatsen granskar systemet för utjämning mellan kommunerna ur political economy- och tillväxtperspektiv. Political economy-analysen undersöker i vilken utsträckning systemets utformning möjliggör politiskt motiverad taktisk omfördelning. Av denna analys framgår att det rådande statsbidrags- och utjämningssystemet ger ett mycket begränsat utrymme för diskretionära bidrag. Den övergripande slutsatsen av political economy-analysen är att det finns en påtaglig kontrast mellan ansatserna i de akademiska studierna och de offentliga utredningarna. Analysen ur tillväxtperspektiv granskar vilka effekter långtgående kommunutjämning kan tänkas ha på arbetskraftsrörligheten, samt vilka konsekvenser detta kan tänkas ha för den långsiktiga ekonomiska tillväxten.

This essay analyses text written by a gender equality movement critical of feminism. Themovement is active on the Internet and through this essay I would like to show the tensions in contemporary political debates on gender equality and feminism. 350 blogposts have been deconstructed through discourse theoretical method. In the analyses I have shown the discursive struggle that is going on within the movement in giving meaning to concepts as knowledge, society, gender, politics, feminism and gender equality. The movement is using the technical potential in blogs and common Internet forums tocreate a common political we.

A common form of communication within Facebook is the communication between users via status updates. If you write a status update all your friends have the opportunity to read and to respond to the update. The overall issue of this survey is: how are Facebook users to commu- nicate with status updates?  The survey aims to gain insight and greater understanding of communication patterns and user awareness of social contexts when they write status  updates. The study will act as an attempt to understand a small part of a complex interaction taking place in a social situation.

The purpose of the study is to examine eight individuals? experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework.

The essay studies the relationship between communication and organizational culture; to determine if there are any cultural differences between the management of an organization and its employees and to examine how a difference can affect the communication of organizational policies. A case study, where the public school was examined, was used to answer the research question, and interviews were held with relevant people on different levels in the organization.The interviews were analyzed with the theoretical frame of reference as a benchmark. Cultural differences could be identified between different levels in the organization and between the two schools studied. The differences affected how and why people communicated but not how well the respondents understood each other.Keywords: Organizational culture, subculture, Organizational communication, affects, hierarchy..

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.