Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.

Syftet med studien var att undersöka grundskolans tobakspolicy i Hallands län, detta med utgångspunkt från två frågeställningar: om grundskolorna i Hallands län hade en dokumenterad skriven tobakspolicy samt om tobakspolicydokumenten var utformade utifrån statens folkhälsoinstituts rekommendationer kring vad som bör ingå i ett policydokument gällande tobak. Resultatet av studien visade att 33 av 49 tillfrågade skolor angav att de hade ett policydokument innehållande tobak. 3 av 49 skolor svarade att dem inte hade någon policy på området och 13 av 49 svarade inte på förfrågan. Utav de 33 skolor som utgav sig för att ha ett dokument gällande tobak, svarade 90 procent av skolorna att de utgick från ett samlat policydokument för kommunens grundskolor. Ett av dessa dokument hade i vaga ordalag nämnt tobak som drog i sin drogpolicy medan fokus i ett annat dokument endast låg på alkohol och narkotika.

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

Den 1 januari 2011 ersattes Lagen om yrkesverksamhet på hälso- och sjukvårdens område, LYHS, (SFS 1998:531) av Patientsäkerhetslagen (SFS 2010:659). I den äldre lagversionen var det endast hälso- och sjukvårdspersonal som fick prova ut och tillhandahålla kontaktlinser (SFS 1998:531 4 kap 2§ punkt 6). I den nya versionen, Patientsäkerhetslagen, är ordet tillhandahålla borttaget. Ändringen och därmed borttagningen av tillhandahållandet medför att det är fritt att tillhandahålla kontaktlinser.Studiens syfte var att ta reda på om Sveriges kontaktlinsoptiker har ändrat sitt sätt att rapportera kontaktlinsrelaterade skador efter avregleringen trätt i kraft samt att reda ut vilka skyldigheter optiker i Sverige har gällande kontaktlinser enligt lagen.En enkät omfattande 13 frågor skapades i form av en webbaserad enkät med hjälp av programmet Google Docs (http://docs.google.com). Den innefattade frågor om hur svenska optiker rapporterar/rapporterade kontaktlinsrelaterade skador innan och efter lagändringen 1 januari 2011 trädde i kraft.

The pupose of this study is to qualitatively study how teachers at a high school work with the schools demokratic mission under the management by objectives and what the policy document says and how the students can partcipate in different issues. My question fomulations are: What does it say in the governing documents about schools democratic mission and student influence? How do teachers concretely work to implement the values of democracy and student influence? How can the class councils used as part of the school's democratic mission? The theoretical frame of the study is about the school democracy mission and the possibilities and limits.  Futhermore a brief review of the fundamental values of the school are presented, followed by how the democratic process works.I used the qualitative analysis in order to find a lot of information about a small amount. Its strength is to convey a lot of information about a small number of observations and if the material is small in size.

The overall aim of this thesis is to examine how Easy-to-Read information, used by governmental agencies, facilitates and limits the field of possibilities for the intended recipient, based on the information.This, in anera of e-government.The theoretical framework is based on two Foucauldian concepts governmentality and discourse analysis. Representatives from five Swedish governmental agencies have been interviewed and the results have been analyzed based on the following questions: (1) How do the representatives construct the category Easy-to-Read? (2) How do these representatives construct the recipients of Easy-to-Read? In order to broaden the understanding of Easy-to-Read, an important national level policy document, containing a summary of strategies and goals for e-government has also been analyzed based on the following questions: (3) How is the e-government constructed in the text? (4) How is the citizen constructed and positioned in the text? The collected material is analyzed using a discourse analysis inspired by Foucault.With the results from the interviews and the analyzis of the policy document, Easy-to-Read information has been discussed and examined as a technology to meet the needs of people with reading difficulties, putin an era of e-government.The findings of the study include the following: (1) The e-government is constructed as a service agency and the citizens are positioned as clients. Furthermore, the citizens are expected to participate digitally and be digitally competent. (2)Some of the representatives does not know, with certainty, to whom the texts are directed or if they are used.

The aim of this study is to investigate how multiple tree handling harvesters perform compared to earlier developed standards. The study shows that multiple tree handling harvesters are more efficient in thinnings stands with mean stock volumes less than 0,12 m3fub per stock. The increased efficiency is different for different mean stem classes. In stands with a mean stem volume of 0,04 m3fub per stock, the increase can be as high as 40 percent while it is about 10 percent in stands with a mean stem volume of 0,12 m3fub. Comparisons have been done between stands that are felled with partly limbed stands and stands without partly limbed assortments. The difference in performance is clear and shows that the partly limbed assortments strengthen the multiple tree handling harvesters positive effects in low dimension thinnings.

Sociala medier har blivit ett givet sätt att kommunicera genom och att vara en del av den sociala gemenskapen på Internet har sina fördelar. Men vad många inte tänker på är vad som händer med den information vi delar med oss av i olika sociala forum på Internet. Att det finns en kontroll över oss, subtil eller inte, är självklart. Vi övervakas dagligen och många gånger utan att vi ens vet om det.Google som sökmotor på Internet har under det senaste decenniet uppnått en enorm popularitet. Det vardagliga användandet av företagets söktjänst över hela världen har kommit att bli så stor att det har verbaliserats ? Idag söker vi inte information på Google, vi googlar.

The development of technology and the mechanization in the Swedish forestry has during the last 60 years resulted in depopulation of the country side and due to that the amount of distance forest owners has increased. Therefore the forest companies need to make some adjustments in order to keep the distance forest owners as customers and to attract new ones. The purpose of this essay was to examine and analyze the distance forest owners satisfaction with Södras service offering and quality of service and further develop some proposals for action. A web-based survey was sent out to 634 distance forests owners in Stockholm, Sweden, all members of Södra. 269 respondents participated in the survey and of them, 27 did also participate in a follow-up telephone interview.

En spelteoretisk analys av lönesystemen i försäljningsföretag och marknadsundersökningsföretag.

En studie av bredbandsmarknaden i Lunds studentbostäder. Jämför med den avsevärt högra prisnivån på övriga marknaden. Använder Shaked och Suttons teori om naturliga oligopol.

Prognostisering, marknadsindex, branschindex.

In order to accomplish that a construction is correctly built, it is critical to obtain a well functioning control mechanism throughout the project. The way to enable this is not by having an independent inspector constantly at your side. Today it is praxis to use check lists and have people responsible of quality to make sure that these are followed. This is where discretionary inspections play their part. These among others are documents needed to com-plete the check list.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

The aim of this paper is to study how multiculturalism is expressed in the Swedish labour market policy. The method used for the investigation is a discourse analysis which study social and political processes in the society as created through language. The perspective of the discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language.By using theories of national identity and multiculturalism we aim to investigate how multiculturalism is expressed in the labour market policy. With this method we aim to analyze the discourse of a political report made 2008 by the current government about integration strategies in Sweden.