The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..

The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. Something Stadium found interesting was the possibility of introducing elements that would increase the conversion rates directly into the product menu. This study explores the possibility to find a responsive solution for the product menu at Stadiums? e-commerce website which could contribute to increased conversion rates.The study is built upon an experiment and the foundations of the experiment is based upon a market analysis of used design patterns for product navigation in the domain of sport resellers.

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The Point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

Abstract In order to work with historical sites, there must be an understanding of the complexity around the preservation of parks, gardens and landscapes and the approach to be used in the rebuilding and renewal. These issues are an important starting Point of this essay. Historical environments give us as individuals an insight in who we are and from where we come, which is an important part of our need of identity as human beings. Without them, our roots in the past will be non-existent. The importance of this support base lies not only in the garden conservation, but also in the picture of developments, which we have through of as time mirrors of our living environment.

The time we live in now is significant for its many ways of spreading information- it is indeed the era of communication. The Internet is the main reason for this evolution, where you can reach out to any corner in the world in less then a second. Information is flowing over us and we get more and more used to being in a constant accessible state. The individual might spread his own word as he wishes. From a democratic Point of view this should give a great opening for everyone into the public spheer.

The survey takes its starting Point in a critical evaluation of recent phenomenological approaches to rock art in landscape studies, foremost the works of Chris Tilley. The purpose is to present a phenomenological theory, based on the philosophy of Maurice Merleau-Ponty, which includes both motives, places and landscapes in a holistic interpretation. Bronze age rock art around Motala ström and the city of Norrköping is used to exemplify the theoretical discussion. When presenting the framework, emphasis is being laid on the bodily experience of rock art and place through the process of phenomenological intersubjectivity..

The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting Point in comparison to everyday use. Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing. The results show that students are interested in morality but their financial conditions are their prior factor..

Barns inflytande i förskolan - Children?s influence at the preschool This essay concentrates around teachers work with children´s influence at the preschool and how that affects the days there for the children and the teachers. The purpose of the essay is to present how four educationalists placed at two different preschools work with childrens influence at the preschool and their Point of wiev of the matter. With that I also wanted to expose how the educationalists work with childrens rights at the preschool and to that I added how democracy is used at the preschool. The investigation´s starting Point was the questions: What does childrens influence at the preschool mean for the educationalists? How do the educationalists think regarding childrens rights? When can the children be included in dessisionmaking at the preschool? When is it not possible for the children to be included in the dessisionmaking? The four educationalists were intervjued seperately to get the most honest answers.

This study examines the possibilities of interpreting the moral values and ethics presented in the current curriculums in a way that makes them inclusive and constructive. The study also reveals how the liberal democratic ideal, presented in the curriculums as a hyper-ideology, is not at all easy to define or live up to in the pluralistic school of today.By close-reading and criticizing the curriculum for the Swedish senior high school (Gy11)and by looking at it from two different Points of views, as rules or norms and as a process, Ishow how the curriculum can be interpreted as a basis or starting Point for a communicationabout values. I also discuss wether the aim of this communication should be consensus or anongoing process..

This report examines the possibility of developing a modular system for concrete homes that cancontribute to greater diversity of today's market. The issue was whether it ? from a competitive Pointof view ? is possible to produce smart prefab modules that customers themselves can combine to avilla. The report addresses the question how the modules and wall panels should be designed for thegreatest variety of floor plans.With regard to what is asked of the customer interviews where held for the purpose ofunderstanding concrete's popularity and elements of high value in their homes today. The answersfrom the interviews laid ground for four prototype homes which were made to demonstrate how theelements can be combined to achieve different types of houses..

This master thesis is about Augmented Reality (AR), a phenomenon that has existed since the mid-fifties but only recently has become available for the general public. This report is a knowledge compilation about AR, focusing on AR in cell phones and the use of the technology in traffic related situations.AR is usually described as adding a digital layer of information onto the real world. There are different technologies to make virtual images; in cell phones sensor-based and camera-based technologies are the most common ones.In this report, the market of AR applications for cell phones has been investigated. Three use cases have also been investigated in order to get more knowledge about the designers' thoughts and visions.In order to analyze the technology and the applications in a broader and more scientific perspective, two theories has been used: Situation Awareness (SA) and the Service Dominant Logic (SDL). These theories seem useful when reflecting on the Swedish road administrations vision, and to investigate what the applications and the AR technology can contribute to the traffic domain.The conclusions of this thesis are that:- AR can be applied on most of the human senses, but augmenting by visualization is most common.- The market for cell phone applications is growing rapidly: AR applications are relatively new but on the rise.

There are no reliable, objective and simple methods today for measuring pain in horses. The purpose of this study was to evaluate and describe measuring of mechanical nociceptive threshold (MNT) values with a pressure algometer in clinically pain free riding horses at the riding school of Strömsholm. In this study there were 24 horses. Tape recording and electromyelografi (EMG) was used in an attempt to increase objectivity in the examination. MNT increased with age, however sex and colour had no influence.

GPGPU is a collective term for research involving general computation on graphics cards. A modern graphics card typically provides more than ten times the computational power of an ordinary PC processor. This is a result of the high demands for speed and image quality in computer games.This thesis investigates the possibility of exploiting this computational power for image processing purposes. Three well known methods where implemented on a graphics card: FFT (Fast Fourier Transform), KLT (Kanade Lucas Tomasi Point tracking) and the generation of scale pyramids. All algorithms where successfully implemented and they are tree to ten times faster than correspondning optimized CPU implementation..

This report describes a master thesis performed at Saab in Arboga. The main purpose was to build a controller for a system containing a turn table and an antenna beam. The idea is to use this system on a boat where it will be exposed to position disturbances due to waves. The desired behaviour is that antennas placed on the antenna beam should Point towards the same target all the time. To solve this problem the system has been modeled and simulated in Matlab and Simulink.

Music production software has a strong tradition of two-dimensional graphical user interface (GUI), in which the time line is represented as a flat composition either horizontally (from left to right) or vertically (from top to bottom). In my degree work titled Sequi, I approach music composition from a different angle. Instead of a two-dimensional time line with only two possibly ways of progression (forward or backward) I constructed a three-dimensional GUI with the maximum of four different ways of progression from any given Point in a composition. The height axis is used to describe time-intervals (the time between downbeats) and the wide and depth axes are used to describe progression from one sound to another..