The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.

The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. Something Stadium found interesting was the possibility of introducing elements that would increase the conversion rates directly into the product menu. This study explores the possibility to find a responsive solution for the product menu at Stadiums? e-commerce website which could contribute to increased conversion rates.The study is built upon an experiment and the foundations of the experiment is based upon a market analysis of used design patterns for product navigation in the domain of sport resellers.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

Abstract In order to work with historical sites, there must be an understanding of the complexity around the preservation of parks, gardens and landscapes and the approach to be used in the rebuilding and renewal. These issues are an important starting point of this essay. Historical environments give us as individuals an insight in who we are and from where we come, which is an important part of our need of identity as human beings. Without them, our roots in the past will be non-existent. The importance of this support base lies not only in the garden conservation, but also in the picture of developments, which we have through of as time mirrors of our living environment.

The time we live in now is significant for its many ways of spreading information- it is indeed the era of communication. The Internet is the main reason for this evolution, where you can reach out to any corner in the world in less then a second. Information is flowing over us and we get more and more used to being in a constant accessible state. The individual might spread his own word as he wishes. From a democratic point of view this should give a great opening for everyone into the public spheer.

The survey takes its starting point in a critical evaluation of recent phenomenological approaches to rock art in landscape studies, foremost the works of Chris Tilley. The purpose is to present a phenomenological theory, based on the philosophy of Maurice Merleau-Ponty, which includes both motives, places and landscapes in a holistic interpretation. Bronze age rock art around Motala ström and the city of Norrköping is used to exemplify the theoretical discussion. When presenting the framework, emphasis is being laid on the bodily experience of rock art and place through the process of phenomenological intersubjectivity..

The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting point in comparison to everyday use. Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing. The results show that students are interested in morality but their financial conditions are their prior factor..

Barns inflytande i förskolan - Children?s influence at the preschool This essay concentrates around teachers work with children´s influence at the preschool and how that affects the days there for the children and the teachers. The purpose of the essay is to present how four educationalists placed at two different preschools work with childrens influence at the preschool and their point of wiev of the matter. With that I also wanted to expose how the educationalists work with childrens rights at the preschool and to that I added how democracy is used at the preschool. The investigation´s starting point was the questions: What does childrens influence at the preschool mean for the educationalists? How do the educationalists think regarding childrens rights? When can the children be included in dessisionmaking at the preschool? When is it not possible for the children to be included in the dessisionmaking? The four educationalists were intervjued seperately to get the most honest answers.

In Sweden, there an increasing need for transport and this leads directly to fuel demand of the transport sector is expected to increase. Both politicians and industry believes that renewable fuels are a realistic and significant method to reduce the transport sector's environmental impact. This study aims to document the Swedish haulage contractor?s attitude to biodiesel. Also to document the strengths and weaknesses of biodiesel, based on opinions from the ultimate consumers.

The thesis deals with packaging of real estate?s; an approach concerning tax benefits with the purpose to sell real estates in a more beneficial process than what is doable in direct sales. The proceeding can be beneficial because of the rules in Inkomstskattelagen (19999:1229) regarding underpriced transfers and selling of business related shares.  The real estate owner initiates the procedure through an establishment of an affiliate to a previously wholly owned parent company, where the real estate is the solitary asset of the affiliate. In order to fulfill the rules of underpriced transfers the transfer from the parent company shall be valued in regards to the tax value, else it will be taxed.

This study examines the possibilities of interpreting the moral values and ethics presented in the current curriculums in a way that makes them inclusive and constructive. The study also reveals how the liberal democratic ideal, presented in the curriculums as a hyper-ideology, is not at all easy to define or live up to in the pluralistic school of today.By close-reading and criticizing the curriculum for the Swedish senior high school (Gy11)and by looking at it from two different points of views, as rules or norms and as a process, Ishow how the curriculum can be interpreted as a basis or starting point for a communicationabout values. I also discuss wether the aim of this communication should be consensus or anongoing process..

This report examines the possibility of developing a modular system for concrete homes that cancontribute to greater diversity of today's market. The issue was whether it ? from a competitive pointof view ? is possible to produce smart prefab modules that customers themselves can combine to avilla. The report addresses the question how the modules and wall panels should be designed for thegreatest variety of floor plans.With regard to what is asked of the customer interviews where held for the purpose ofunderstanding concrete's popularity and elements of high value in their homes today. The answersfrom the interviews laid ground for four prototype homes which were made to demonstrate how theelements can be combined to achieve different types of houses..