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3232 Uppsatser om Point of purchase - Sida 41 av 216

Kinesiska affärsetableringar i Sverige : Kartläggning över områden som förbättrar chanserna att lyckas

Aim and starting point: The aim of the Bachelor thesis is to examine and define the paramount knowledge Chinese businessmen need in order to succeed with their establishment in Sweden. The authors also seek to answer what incentives attract Chinese businessmen to come to Sweden, as well as how Chinese establishments in Sweden can be predicted to appear in the future.Results/conclusions: The study outlines key areas in which Chinese businessmen should have knowledge in order to succeed with their establishment in Sweden. The results also gives an indication on how Chinese business establishments in Sweden will appear in the future, into which areas the Chinese mainly invest/establish in, as well as why and how these are done. On the basis of this material the authors generate proposals for educational packages which among others can be sold to Chinese businessmen.Knowledge overview: Here relevant theory connected to the area of study is presented. The knowledge overview presents the Swedish in relation to the Chinese perspective in areas such as: culture, hierarchy, relations, Face, communication, HRM, education, CSR and labour law.

Annons eller PR : hur vet kommunikatören vad som skall väljas?

Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate how advertising and PR / publicity can be measured with the same tools while designing this metric.

Cykelparkering i stadsmiljö : en redogörelse för cykelparkeringens komponenter

In recent years many cities have seen an increase in bicycle traffic. This is a development that benefits both the environment and the individual cyclist. When the need for bicycle parking is not met several problems arise such as an increase in bicycle thefts, jammed sidewalks and a decreased interest in using bicycles. My aim with this paper has been to answer the question of how to create parking facilities in an urban environment based on cyclists' needs. Through a literature survey, following the method "Trattmodellen" (the funnel model) the question has been answered and divided under the headings cyclist, bike, bicycle racks, bicycle garage and bicycle operators and hosts.

Omkonstruktion av mätram

The main point in this diploma work lies to a beginning on analysis of the existingmodel of WoodEye scanner. The analysis aims to forming a view and understanding ofhow the scanner is designed and how it functions, and certain conditions around thescanner. On the basis of the result from the analysis and obvious criteria, has a numberconcept proposals been put forward. The concept proposals has then been evaluated andbeen compared with current concept, obvious criteria and compared to each other. Thebest proposal has then been developed far to a completed concept..

Idén var det inget fel på : En processutvärdering av omfördelningen av befintliga arbetsuppgifter på ett frivårdskontor

The essay discusses a process of change at probationservice office. The purpose of the change was to decrease specialisation and increase flexibility of the probation officers. The change encountered several problems where the correctional supervisor was percieved to act unsurely and indecisively whilst parts of the staff constructed and implimented several courses of action to prevent the process of change..

Fastighetsinvesteringar

As a result of increased property prices on apartment buildings in Halmstad many local investors thinks that the market behaves illogical. This because these investors can?t find any profitability in many real estate transactions. The valuation between different investors on the same object therefore goes their separate ways. One example of this is a property in central Halmstad which starting price was about 23 million SEK.

Transporttider för vatten i närområdet till en vattentäkt : spårämnesförsök i en isälvsavlagring

When establishing a groundwater protection area it is of great interest to be able to estimate the transit time of the groundwater from different places of the aquifer to the withdrawal well. These estimates can be uncertain due to heterogeneities in the aquifer. As a part of the work to develop methods for a more certain delineation of protection areas, a tracer test was performed in an esker located 25 kilometres NW of the town Uppsala.The purpose of this master thesis was to perform, describe and evaluate the tracer test. Travel times from the tracer test should then enable comparison against stochastic simulated travel times of the groundwater in the area.Three dyes (rhodamine WT, uranine and naphtionate) and a salt (NaBr) were used in the tracer test. The tracers were injected in four different wells located 25 meters from a pumping well.

Om att kreativt charma B2B

Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

En topologisk representation av en polygon;det rakkantiga skelettet

The aim of this thesis project is to produce an algorithm for finding a topologicalrepresentation of a polygon, called a straight skeleton, using floating pointarithmetic. Various straight skeleton algorithms are examined and discussed witha focus on time complexity and one is chosen for implementation. This implementationis then compared with the open source library CGAL with regards torunning time. The result is an algorithm which is based on an algorithm by Felkeland Obdrzalek and which, for polygons with more than five thousand vertices andthree significant digits representing points, runs around 25% faster than CGALsimplementation. Complications regarding the use of floating-point arithmetic arealso discussed..

Narrare humanum est (Att berätta är mänskligt) : En kvalitativ intervjustudie om berättande som undervisningsstrategi i historia

The purpose of this essay has been to do a study on narration as a strategy in history education. By taking a starting point in the perspective that Shulman calls ?wisdom of practice? and other studies I interviewed three teachers that were all experts in narration. This to have an insight in how they looked at the oral narration and on its role in history education. Is there a common view among the interviewed techers and to what extent are the traits and qualities of story telling described in litterature linked to the teachers? answers?My results show that the oral narration is not a straight and exclusive teaching strategy; it differs from teacher to teacher.

Strömmande video i trådlösa mesh nätverk : Streaming video in wireless mesh networks

This document?s content is the final report of the master´s dissertation Magnus Hällström did during springtime of year 2013. The dissertation?s subject is 802.11s wireless mesh networks with streaming video as a focus point.  During the dissertation a wireless mesh network was set up with different attached cameras for streaming video. A sun panel solution was also tested with the goal of creating a package with a self-configuring network node streaming video, powered by nothing but solar energy. .

Vad påverkar folkbibliotekens inköp av skönlitteratur för vuxna ? en jämförande studie av ett svenskt folkbibliotek och dess engelska motsvarighet

The purpose of this bachelor thesis is to do a comparativecase study between a public library in Sweden and one in England. Our aim is to examine what factors affect alibrarian in charge of purchasing fiction for adults and to what degree. We have used two methods of study, specifically semi-constructed interviews with two librarians and text analysis of policies in place at each library respectively. Our research questions share the above mentioned context and should therefore be read with that backdrop:-How is selection and purchase covered in the policies?-What selection criteria are used by the respondents?-What differences are there regarding the decision making? -How can the viewpoints be explained?Our analytical framework was based on three arguments namely market demand, quality and social inclusion when examining our material.

Aktieindexobligationer : Småspararens Livbåt på Vägen mot Djupt Vatten?

The main purpose of the essay was to evaluate whether investments in index-linked bonds were suitable investments for smaller investors on the international finance market. To determine whether the index-linked bonds are good investments, the variables yield, cost and risk were used to measure the index-linked bonds against investments in stocks and funds. The reason for the interest in this subject is that investments in index-linked bonds have grown furiously the last few years. With the growth of the investments the criticism of index-linked bonds has also grown stronger. The critics? main point is the cost of the product, and they imply that investors can create their own index-linked bond and thereby avoid the bank fees.This study used a quantitative approach, because all the data of yield, cost and risk consist of numbers.

"Zlatanfenomenet" : En interkulturell studie om individualisters socialisering inom lagidrotten och skolans idrottsämne.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.

Begärets erotiska identitet : Queera tendenser i språk och bild hos Marguerite Duras

The aim of this thesis has been to discuss whether remainders of colonial influences exist within the UN's definition of torture or not. The discussion has been presented from a postcolonial point of view, in dialogue with contemporary power critical theorists. In order to raise awareness of a potential colonial influence, the following questions were intended to be answered:?                                        Are there any reasons, if so ? which ones, to regard the UN's definition of torture as a colonial project? And;?                                        To what extent is the term ?inhumane? limiting for the prohibition against torture from a postcolonial perspective?One of the most central arguments of the chosen theories is that the term ?inhumane? evokes prejudices that a racializing apparatus within the social norms of the UN automatically produces. These prejudices are, according to the theorists, influenced by images of people in non-western and non-secular (especially muslim) societies as more prone to exercise ?violence? and ?cruelty? towards their own citizens as well as towards the population of the world in general.

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