During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

The main purpose of this Master thesis is to illuminate the understanding of local politicians regarding the public libraries and the librarians. We argue that the local politicians´ opinions regarding public libraries and librarians influence the way they act and react in their roles as politicians.In order to achieve the aim of this thesis we focused on following questions:What are the opinions of the politicians:- regarding themselves in relation to the public library?- concerning public libraries in general and its functions especially in the municipalities of their own?- concerning the librarians and their work in a public function?What are the conclusions to be drawn regarding the politicians´ interest and commitment to public libraries in the politic daily-life of the municipalities? Our empiric material consists of qualitative interviews with six politicians elected in two municipalities in the interior of Västerbotten, a northern sparsely populated district. In order to distinguish the various opinions that emerge from the material, we apply a phenomenographic approach. The analysis result we present in three conceivable categories in order to express the different opinions.In general our study points at a positive and favourable attitude to the public library, and all the respondents assume that the municipality ought to offer this service.

The subject of this master thesis is co-operation between archives, libraries and museums. The purpose is twofold: 1 To map out activities within the area to get an overall picture. The mapping is done by studies of documents and consists of international outlooks and an overview of national and regional projects and reports; 2 To investigate how leaders of the respective institutions within the various regions of Sweden apprehend co-operation between the three sectors. The empirical study is accomplished by inquiries and is mainly qualitative. An intermediate purpose of this essay is to try using grounded theory to treat and analyse the gathered material.

How do gender and socioeconomic backgrounds affect students? academic performance, educational choices and attitudes towards education? Moreover, does class play the same role for girls and boys? In order to find this out, I surveyed students in a small province located in the northern inlands of Sweden. The survey was answered by nearly every student in the ninth grade of that year, a total of 160 people. The results revealed that girls in this area have less faith in their capabilities than boys, despite getting much better grades. Many more girls than boys want to go onto college or university studies.

Photography has long been of importance for humans in aspects of community, sharing and documenting. It has previously only existed in analogue format and with larger cameras. We have presently reached a new generation of cameras and photography. The new smaller compact cameras that are provided with most cellular phones take digital images of varying quality and accounts for a large part of photography. With the emergence of social media, photography and social interaction combined came photo applications with different features.

Abstract The aim of this study is to find out how teachers view the importance of reading in the teaching of foreign languages. In relation to this, we wish to gain understanding of what teachers want to achieve with reading, how they choose texts and what difficulties they encounter in getting their students to read. Six teachers from three different upper secondary schools in southern Sweden were interviewed for the study. We also examined the text-materials that they were using for their instruction. The findings show that students read mostly adapted texts from textbooks and, to a limited extent, authentic materials.

This study is an evaluation of the school Liljanskolan, which is a ?therapy-school? for children between the ages of seven and twelve with psychosocial problems. These problems can concern difficulties interacting with adults as well as children, acting out, difficulty concentrating and anxiety. Liljanskolan has a high number of professionals, both teachers and treaters, and few children. The aim of the study was to increase the understanding of how children that have attended Liljanskolan have progressed during their time at the school with focus on their behaviour in school, ability to interact with adults and children, anger management and self-confidence.

The aim of this study is to point out variations of practices in the relationship between professionals of service occupations and their clients. The material consists of four openly conducted thematic interviews with male professionals who work in the environment of their clients' homes.The main theoretical approach of this analysisis undertaken with ethnicity in mind.The practices identified aim to throw light on the boundaries between the differing cultures of professionals and their clients.The analytical termsboundary reduction and boundary maintenanceare used in this research.The two-stage analysis points out different practicesused, in chronological order, during contact between professionals and their clients. This is followed by a statement of the themes which connect, primarily fromthe professional perspective. The results indicate an intimate connection between intercultural and transcultural aspects through the use of cultural transparancy, which is a strategy connecting different roles, aswell as use of loophole tacticsthat afford the possibility of definingspace, place and relationship.It's illustrated how the professionals operate from "within the structures and worldview" of the client, and this analysis also reveals a glimpse of the potential for cultural changein the meeting between different cultures..

This is a qualitative study based on interviews with teachers, social workers and school counselors ? with aim to analyze how norm critical social work is in schools. Gender and sexuality norms are in focus which is analyzed in a intersectional and queer theoretical perspective. The study shows that what is defined as a norm in the society varies both socially, historically and culturally. School is a reflection of its society and therefore also reflects its norms, such as heteronormativity and gender roles.

Vårt syfte med studien var att undersöka om och i så fall hur lärare arbetar medvetet med genus i litteraturen. Vi ville undersöka vilka böcker barn i två förskolor och elever i år 2 i två skolor väljer att läsa och vilka genusstrukturer dessa böcker visar upp. För att få våra frågeställningar besvarade har vi använt oss av halvstrukturerade intervjuer med fyra lärare, gjort boklistor på böcker barn i förskolorna har tillgång till och eleverna i skolorna läser, samt gjort textanalyser ur ett genusperspektiv av åtta av de mest populära barnböckerna i vårt material. Resultatet visar att de fyra intervjuade lärarna arbetar mycket med litteratur, men inte i någon större utsträckning utifrån ett genusperspektiv. De väljer eller påverkar inte heller elevernas val utifrån genus nämnvärt.

The Stradella system on an accordeon is a complicated construction. It has readymade con-nected chords, these are major, minor, seventh and diminished seventh. To reach other vari-ants of chords you have to combine chord/bass buttons. Which advantages and disadvantages do the use of combined chords/bass buttons mean? How is the pedagogic work affected by using the combined chords/bass buttons? I have interviewed four musicians/teachers to learn about this technique.

The aim of our study was to examine how homosexual and heterosexual men and women are represented in the Swedish magazine QX, a magazine for gay, bisexual and transgender people. We wanted to find out what kind of roles the persons in QX appears in, and inquire the relationships that exist between them.We analyzed the texts in twelve magazines, from December 2008 to November 2009, in order to get the most current results as possible. We used a discourse analysis, with focus on identities, relationships and the representation of the world. Representations, gender, hegemonic masculinity and stereotypes have been significant theories to analyze our results.The results showed that the successful gay man is the most important person in QX. He is the perfect masculine macho fagot, who is highest in rank.

Mitt syfte med denna studie är att undersöka och beskriva hur genus kan konstrueras i barnlitteratur. Studien avhandlar hur genus framställs och konstrueras i två stycken skönlitterära böcker som är skrivna för barn i åldersgruppen 6-9 år. Som metod har jag använt en diskursanalys vilket är en kvalitativ textanalys. Mina resultat visar en ganska stereotyp framställning av genus även om det görs små avsteg från normerna. Jag ser en risk i att barnen kan påverkas av dessa stereotypa framställningar och att de tvingas in i genusordningen utan att få möjlighet att utveckla identiteter med breda genuspositioner.Karaktärerna i min studie visade upp både feminina och maskulina drag vilket jag tror är ett problem som återfinns i alla genusstereotyper och inte enbart i litterära sammanhang Jag upplevde det problematiskt att strikt tolka karaktärerna mot ett motsatsschema.

With this paper my aim has been to investigate my subjectivity and responsibility as a landscape architect and to find ways to relate to it and handle it in my work. When I advocate a certain concept for a project, I influence the outcome, and in doing so I take on a personal responsibility. Even though my judgement is built upon facts and cooperation with colleagues and other consultants, I am always responsible for the part I play and how I affect the course of action. To what extent can I advocate my view and is it actually my responsibility to do it? How is my subjectivity part of my knowledge and influence as a landscape architect? I have interviewed three well known Swedish landscape architects to have their view on the matter. Since they are all strong individuals with huge experience and influence, the personal responsibility they bring upon themselves for their design action is as important. I have also used one of my own projects as a case study, analysing my design and standpoint and my relationship to the client to illustrate how these questions emerge even in the smallest projects. In the last section of the investigation I have searched for clues in diverse literature. This section is divided into three view points; the society, the profession and the individual..

The aim of this thesis is to examine how librarians and family historians experience their interaction at the reference encounter, what influences these views and how they affect the service; whether the family historians are aware of these views; which subject knowledge is needed and how this knowledge affects work performance; if there is a need for continuing education, and finally, if the family historians themselves can work as a resource for the library or the librarians? The thesis consists of three parts; in the first a theoretical frame was constructed around the concepts service, continuing education, subject knowledge and attitudes. Role theory was used as a theoretical background to show how expectations influence professional roles. The second part consists of the results given from the qualitative interviews with librarians and surveys with family historians that were performed. In the last part a discussion from the theoretical and empirical information earlier received was made.