The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

Stage Design is design for action and contains décor, side-scenes and properties, as well as costume and grease-paint. The one responsible for this is the Stage Designer, who together with the Director, creates the best conditions for the actors to perform in. The stage, where the play takes place, could be either in a theater, an auditorium, or in another sort of room, at another place, inside or outside, and where the place itself inspires to theatrical performance and expressions. This type of theater is called Site-specific theatre. Two examples of this is the workshop ?Skogen sjunger? (eng.

During the last years the number of Swedish detective stories which take place in the province outside the big cities has increased enormously. In this study I have analysed the novels by the three authors Viveca Sten, Åsa Larsson and Johan Theorin to investigate the connection between the milieu and the story and in what way it is involved in the crime riddle.They all keep to the formula of the classical detective story but represent different variations within this formula. In spite of the differences in their stories the basic pattern is the same. As their protagonists the authors are emotionally connected to the place in the novels. This connection it strengthen by the authors themselves as well as the publishing companies when introducing them on the market.

This bachelor?s thesis describes a qualitative case study of a public library as ?third place?, a place besides from home and workplace visited frequently for conversation. The subject is chosen because of the many roles of public libraries. The main query of the study is ?What view does the public library have of its role as third space and how does that relate to the way utilization of the public library as third place is seen??.

This study is about fourteen-year-old boys, who are not interested in reading. It deals with what thoughts and feelings some boys have around books, reading and libraries. Further the study investigates the boys' leisure activities and their making of identities. The study is built on interviews among twelve boys in a secondary school. The result is compared to earlier reports and research.

Syftet med denna uppsats är att analysera en enkät som Expansiva Växjö genomfört för att få en bild av Växjös image och undersöka hur nära denna ligger den önskade profilen. Därefter jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli framgångsrikt eller ej..

The purpose of this essay has been to find out how adolescents from Södermöre in the municipality of Kalmar experience the central place Kalmar. It has also been the intention to make clear, whether the relation between the adolescents and the central place Kalmar could be described as a centre-periphery-relation. The basis of this essay has been interviews of all together nine adolescents.A centre-periphery-situation can according to the theory be discovered by analyzing three categories: culture, economy and politics. If the centre dominates the periphery in one of these three categories, a centre-periphery-situation exists. The theory also says that the people living in the periphery experience less kinship with the people living in the centre.The adolescents from Södermöre showed to experience the central place Kalmar in a way, that can be described in five categories: travelling mostly by bus, unfair distribution of the resources of the municipality, political equality, social equality and the awareness of the central place Kalmar as the place ?where everything is located?.When it came to economy and politics, no indications of a centre-periphery-situation were found during the interviews with the adolescents.

The aim of this study is to discuss the diagnosis ADHD as a meaning-making discourse that is something more than just a diagnosis with a set of symptoms. I aim to discuss that the diagnosis is productive and can be seen as a means to control and to comfort individuals. The research was based on a method consisting of an idea analysis and a discourse analysis. I am using both a discourse analysis and a critical ideology analysis as perspectives. These perspectives are also based on a general theory of late modernity.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Bakgrunden för denna studie är problematiken kring beslutsfattande. Tidigare forskning visar att en individ dagligen fattar en mängd medvetna och omedvetna beslut. Dessa beslut faller sig olika utefter vilka erfarenheter, preferenser och känslor individen har och hur detta påverkar individen vid köp av dyra sällanköpsvaror. Syftet med studien är att identifiera faktorer och personlighetstyper som influerar köparens beslut gällande dyra sällanköpsvaror..

The purpose of my essay is to study the current debate on public library as a meeting place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting place as a place to reside on?, ?the meeting place as an inclusion? and ?the meeting place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

The main purpose of this study is to investigate to what extent municipalities in Sweden use democratic innovations to include citizens in the decision making process. Along there are three research questions:? What different forms of democracy innovations are Swedish municipalities applying in order to increase the civic participation between elections and what forms are dominant?? What potential influence in decision-making are citizens getting through these democratic innovations based on the results?? Based on the results ? in what ways is the democracy innovations used in municipalities challenging representative democracy? The method used to fulfill the purpose and answer the research questions is a web survey including 287 of 290 (in total) municipal websites. The theoretic framework includes a model which is called ?Smith?s ladder of participation? and is influenced by the research of Graham Smith and Sherry Arnstein.

The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.