Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

Syftet med denna uppsats är att analysera en enkät som Expansiva Växjö genomfört för att få en bild av Växjös image och undersöka hur nära denna ligger den önskade profilen. Därefter jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli framgångsrikt eller ej..

The purpose of this study is to examine whether religious behavior or religious identity changes when a person with Muslim background moves to a Christian country and also very secular such as Sweden. I have interviewed five people with Muslim background that have moved from Turkey to Sweden. In this study I have applied Anthony Giddens and Thomas Ziehe's theories about building up an identity but also Nader Ahmadis theory of migration and identity.The results of this study show that there is a change in the practice of religion but also that this differs between these five people who came from the same country. Nevertheless, a change in the practice of religion can on one hand be as a result of modernity and on the other hand, exclusion of family. It also proves that it is not possible to draw general conclusions on this issue instead it should be looked at from an individual perspective..

The aim with this study was to illustrate communicative meetings between people that are visiting and working in two different associations for people with intellectual disabilities. The method we used was interviews. To find out the meaning of the associations for the members creating of identity, participation and self esteem we asked them if they felt stigmatized and if they thought that the associations reduced that feeling and how the pedagogy cooperation between them selves and the coaches were working. The results of the study showed that the members of the association experienced that it had a positive influence according to their creating of identity, participation and self esteem. The members felt that coaching and the pedagogy cooperation had both positive and negative aspects but mostly it worked well..

The aim of this study has been to reach a deeper understanding of how refugee adolescences experience their ethnic identity, particular ethnic consciousness in terms of integration, assimilation and segregation. Further my intention has been to investigate if the adolescences experienced changes in their ethnic identity.   In order to investigate these questions a qualitative method consisting of four interviews were conducted. The study included two young men at the age of 18, and two young women at the age of 17 and 18. Three of the interviewed persons can be defined as refugees, but not the fourth adolescence.

The purpose of this essay has been to find out how adolescents from Södermöre in the municipality of Kalmar experience the central place Kalmar. It has also been the intention to make clear, whether the relation between the adolescents and the central place Kalmar could be described as a centre-periphery-relation. The basis of this essay has been interviews of all together nine adolescents.A centre-periphery-situation can according to the theory be discovered by analyzing three categories: culture, economy and politics. If the centre dominates the periphery in one of these three categories, a centre-periphery-situation exists. The theory also says that the people living in the periphery experience less kinship with the people living in the centre.The adolescents from Södermöre showed to experience the central place Kalmar in a way, that can be described in five categories: travelling mostly by bus, unfair distribution of the resources of the municipality, political equality, social equality and the awareness of the central place Kalmar as the place ?where everything is located?.When it came to economy and politics, no indications of a centre-periphery-situation were found during the interviews with the adolescents.

Spatial design for children nine to twelve years old at the Halmstad City Library. An investigation about the specific needs of the target group and how the child department can be designed to stimulate their experience of visiting the library. The aim was to create a spatial concept from the children?s ideas that inspires to playfulness and lust to read at the library. A more personal goal was to collaborate with an external part to prepare for my future role as a designer within child culture.

This bachelor thesis delves into the role and impact of cultural dimensions, identity and leadership on post-merger acquisition in Sweden through an in-depth analysis of two companies that have undergone acquisitions or mergers. Using an abductive method, where theories are continuously adapted based on empirical data, qualitative information was gathered through semi-structured interviews with managers and employees from the two companies. The study aimed to gather well-founded insights on how corporate cultural dimensions, identity and leadership are experienced by individuals during the merger. By examining culture, leadership and identity in three different time phases of the integrationprocess, a comprehensive understanding of the integration process was achieved. The results of the study highlight that cultural factors such as leadership, culture, and identity play a central and crucial role in mergers and acquisitions. By considering and managing employees' and leaders' identities, organizations can create a sense of coherence and continuity despite changes.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The purpose of my essay is to study the current debate on public library as a meeting place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting place as a place to reside on?, ?the meeting place as an inclusion? and ?the meeting place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.

The purpose of this paper is to study the processes of identity and feelings of connectedness among first and second generation of Kurds in the Swedish society.In previous research I assumed that this sense of belonging to a nation includes identity and language. As regards the theory part, I have chosen to use a number of studies to elucidate this issue. The theories used in the study focuses primarily on the understanding of identity. Identity in this context can include linguistic, religious, cultural acts, even nationality or that claiming membership to a particular group.I have implemented twenty-four depth interviews with first and second generation of Kurds in the ages 21?58.

During my time as a student at the School of Library and Information Science in Borås there was an ongoing discussion regarding whether or not the library and librarian were facing an identity crisis and what future consequences this may lead to. The discussion was and still is of interest to me since it most likely will have an impact on the identity I soon will make part of my self as a professional librarian. This master?s thesis is an attempt that to through discourse analysis seek clarity in what the future identity of the library and the librarian may consist of. I do so by examining articles from the two library journals Ikoner and Biblioteksbladet.

This study is generated from a European Union project founded Barcelona, Spain and contents a questionnaire that is the same in the different studies, but with different questions or thesis in each of them. Our question is if there is an identity creation in the meeting with other people and if so, how that identity creation is constructed. The identity-creation-meeting in the study is a fictive love relation story. Two high school classes in the Stockholm area have participated in the inquiries.The work of Bjerrum-Nielsen & Rudberg (1991) shows that the two sexes differ in their opinion about what is desired in a relationship. The result of our study points out that both young men and women mostly prefers the same qualities in a relation in spite of that gender socialisation directs the informants towards stereotypical roles.

One of the most important goals of school is to teach children how to read and write. But there are also children with great problems in reading and writing/dyslexia at school. In the Swedish School Plan you can, for example, read that one of the school?s most important goals is to give these children with special needs the help that they need.This study will investigate how six young people with reading and writing problems/dyslexia experienced the first nine years at school. There has been very little research regarding students´ experiences of having reading and writing problems/dyslexia early in school, which is strange because school is a place where children spend most of their time.

The purpose with this essay is to find out the role of mythology in history in Swedish elementary schools to day. The questions I used to fulfill the purpose in my essay are these: How is the relationship between the school subject history and northern mythology, (what is myth, what is history) how does history and myth being linked together? And How is the practical use of northern mythology shaped in to days school, How does the teacher form the education in northern mythology and what controls it? The method I used was an interview, a case study and a literature study, based on the didactical questions how, why and what.The mythology is motivated by the guidelines and goals, set up by the Swedish government, and is supposed to give the student history knowledge and thereby help the student to build up their identity. It is also supposed to give knowledge about the Swedish and Nordic cultural heritage. The role the mythology has is to support the history education.According to the interview in this essay the northern mythology is given a central place in the education in the Swedish elementary school today.