The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

The main purpose of this Master?s thesis is to develop an understanding of why non-users do not use public libraries by studying their information and culture habits and their relationship to public libraries. One of the motivating factors behind this choice is the lack of earlier research on the subject, particularly qualitative research. The theoretical framework is stratified into three associated levels with Brenda Dervin?s sense-making theory on an individual level, Marianne Andersson?s and Dorte Skot-Hansen?s model of the roles of public libraries on an institutional level and Pierre Bourdieu?s theoretical apparatus on a social level.

It is a difficult task to define the little word ?modernity?. One may argue quite a lot about what modernity is as well as when modernity breaks trough. The burgess class was the group who initiated modernity in most cases. Since these people mainly dwelled in the cities it was in the cities were modernity started.

The purpose of this thesis is to investigate peoples experience when listening at audio books. During recent years the use of audio books has increased significantly. With that knowledge and the fact that this is an almost unexplored area within Library- and Information science our interest grew even stronger. The thesis is based on two different theories. To be able to place audio books in a context we have applied a media- consumption perspective by asking questions like when, where and how the media-consumption takes place.

This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.

The purpose of this essay is to examine what literary heritage teachers communicate in the school subject Swedish at upper secondary school. The overall research question for this work is: Which authors and/or works are mentioned by the teachers in the school subject Swedish at upper secondary school? How well do these authors and/or works answer towards a multicultural perspective? Which factors affect teachers´ selections of texts? Based on this purpose and these research questions, the aim is to answer the didactic question of what.To accomplish the purpose of the study a quantitative method has been used. The survey was conducted in two medium-sized cities in central Sweden, and was answered by 17 teachers. The study shows that the teachers ascribe the Western and Swedish literature great importance.

The purpose of this paper was to analyze fishbones from the Pitted Ware Culture settlement named Hemmor. in Dalbo, När parish on Gotland. The fishbones are unburnt and derive from one specific culture layer (c:6) in trench one VI:7, and radiocarbon dated to 2600-2300 BC cal.In this paper I wanted to answer these following questions:1. What kind of fish species did they eat in Hemmor?2.

 Målet med examensarbetet har varit att formge en produkt för en tågstation. Tre viktiga ledord har följt mig genom projektets gång; hållbarhet, användning och vardagens estetik. Jag har med hjälp av observationer, intervjuer med tågresenärer och användarstudier kommit fram till ett produktkoncept för kontexten tågstation; möbeln Find Your Place, som består av komfortabla kuddar uppsatta på en vägg som är till för att stå och luta sig mot medan man väntar på tåget.  Samtidigt med researchen skissade jag både i 2- och i 3D under arbetsprocessens gång. Som ett stöd i min designprocess gjorde jag i ett tidigt skede en ITK (Identity Tool Kit). Arbetet har gått ut på att utnyttja de lediga väggarna på en tågstation. Genom att montera upp kuddar på som en vägg blir den mer tillgänglig på ett dynamiskt sätt. Kuddarna är asymmetriska och påminner om soffdynor i gatstensliknande former.

The purpose of this paper is to investigate contents in the news in order to search for similarities between the two television news reports, Rapport and Nyheterna. The news features that I examined in my investigation were broadcast in April and May 2006.SVT and TV4 are two Television channels both belonging to the analogue television network in Sweden, which means that they reach out to almost the whole country. Hence I thought it was interesting to investigate their reports on similar news.The question:- Which are the similarities and differences between how the two programmes describe their reporting on similar news?When I put together the information from the two programmes in the schedule I based my analysis on the following questions: topic, place, length, type of reporting and per-sons/sources.The method for this investigation is a quantitative content analysis. However, some part of the collection of information and description/interpretation of the material is qualita-tive.Rapport and Nyheterna had an average of 15 similar news features per week, of which foreign news dominated.

This work has been made in cooperation with the municipality of Eslöv and the inventory area is a part of the deepening of the municipality plan of east Eslöv. The aim of the work is to test the principle of balance in the overall planning. Later in the detailed planning process a more detailed calculation is made and a suggestion of suitable measures for compensation is made. Then the method with green area factors can be used. The goal is to balance the negative influence on the environment from the planned impacts to gain a sustainable development of the city. The principle of balance means that the one responsible for the development also has to compensate for the negative impacts on nature and landscape that comes with the development.

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

In this thesis I set out to study how the reading of fictional literature is viewed, legitimatized and operationalized in two educational domains: the recently revised steering documents that all Swedish teachers must relate to, as well as a selection of teaching materials designed for education in the Swedish language for upper secondary school. The teaching material I have studied has been recently updated in order to correspond with the new steering documents. I relate my analysis to previous research about the use of fiction in education, and I also combine my analysis of the two educational domains to see whether the underlying intentions of the steering documents have influenced the revision of the teaching material. The outcome indicates that the steering documents? previous focus on culture has diminished although a certain insecurity as to how to use the concept and deal with the issue of whose culture should be taught can be identified.

Since 2007, I´ve been working in the steel industry in a place called ?SSAB?. That?s why itseemed right to contact them for this thesis.The SSAB concern is global, but SSAB Sweden involves raw steel producing in Luleå, heavyplate producing in Oxelösund, and sheet metal producing in Borlänge..

Temporary architecture is an alternative urban planning concept which has been adapted in many cities worldwide during the last decade. There is however no common definition for temporary architecture and it is diversely labelled and applied. In 2013 it also became publicly introduced in Stockholm via the approval of the city's first architectural guideline. Temporary architecture is presented in the guideline as a potential tool for exploring public spaces among other architecture related themes. The ideas for temporary architecture are ambitious and promising. The problem is that they are vague and leaves questions regarding performance unanswered.

My main question in this essay has been: why does the preschool advocate being outdoors? How should we respond to parents who have a different view on this? Children's right to participation and influence is also a question that I raise. How should we preschool teachers do when we stand between the child's desire to be out and the parents wish that their child should be indoors? By reading what is written in the preschool curriculum on children's influence, I have come to the conclusion that we preschool teachers must listen to what the children express that they wish to do, otherwise we go against our policy documents.My dilemma is about how to respond to parents who have a different opinion on being outdoors than we have. Many parents express an aversionagainst their children having to be outdoors.