The first browser war took place during the second half the 1990s, and Internet Explorer cameout as the winner over Netscape Navigator. Today a new browser war is being fought withmany competitors and the future is uncertain. The purpose of the thesis is to find out how theweb browser market has developed since the start of the previous conflict, and we ask ourselveshow it will continue to develop in the future. This is accomplished with, among otherthings, interviews, tests and already existing statistics. The thesis' conclusions shows that theweb browser market has developed in a positive way from several perspectives, both for theusers as well as for the web developers.

Titel: Reklam ? a matter out of place En kvalitativ studie om användarens inställning om reklam på Facebook Författare: Johanna Wignell, Isabelle Falk Sadek, Petra Hamnered Viita Uppdragsgivare: Nowa Kommunikation Kurs: Medie-­? och kommunikationsvetenskap, examensarbete, Institutionen för jouralistik, Medier och kommunikation (JMG), Göteborgs universitet Termin: Vårterminen 2013 Handledare: Marie Grusell Antal ord: 12 694 (exklusive executive summary, referenser och bilagor) Syfte: Att undersöka användarens uppfattning om reklam på Facebook. Metod: Kvalitativ studie med fokusgruppsamtal, samtals intervjuer och deltagande observationer Material: Analys av samtalsintervjuer och observationer av sammanlagt sju personer samt tre fokusgruppsamtal om sammanlagt tretton personer Huvudresultat: Det har visat sig att i vår studie har kontexten och ålder stor betydelse för inställningen till reklamen. Facebook är ett socialt nätverk där de sociala värdena råder. Detta visas genom att inställningen generellt var negativ till reklam.

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

This paper will attempt to analyze the rockcarving area in Släbro Nyköping, Södermanlands län within an phenomenological and time theoretical perspectiv with the help of a correspondensanalysis. The focus of the study is the images and their relation to one another and the landscape surrounding them. This and information about the place and the surrounding areas according to the ideas described by Christopher Tilley based on the earlier works within the post processual and phenomenological school. To interpret how variables like these could work I?ve chosen to use the information from more traditional societies such as the Aboriginals and the Sami and discuss their understanding of the world surrounding them in correlation to what kind of information Släbro can give us..

Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..

Trademarks are distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier trademark laws. Since Sweden is member of the European Union, its laws are affected and in many cases inferior to laws of the Union. A new Trademark Law is about to be implemented in Sweden, thanks to a directive from the European Union.When a trademark is registered it is possible to use the symbol ® along with the trademark.

Trademarks are distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier trademark laws. Since Sweden is member of the European Union, its laws are affected and in many cases inferior to laws of the Union. A new Trademark Law is about to be implemented in Sweden, thanks to a directive from the European Union.When a trademark is registered it is possible to use the symbol ® along with the trademark.

The pre-school is seen by many as the place where children get equipped for the future and the challenges there of. One of the most important aims according of the curriculum for Swedish preschools is that children get the opportunity, in interaction with the pedagogues, to develop their identity and to feel secure and satisfied with themself. Although, in the curriculum of the Swedish preschool system there is a comprehensive focus on the children?s competencies and learning, the importance that the children feel secure is not that prominent. Consequently a paradox occurs between the focus on children?s competencies and their need for care.

Samhällets konstanta utveckling och ständiga förändringar på marknaden innebär att organisationer behöver anpassa sig och sina erbjudanden utefter detta för att bibehålla konkurrenskraft. Inom ämnet marknadsföring har en del av den centraliserade synen på varor flyttats till ett fokus på organisationers anställda. Framförallt inom tjänstebaserade företag ökar värdet av att ha rätt personal då det är människorna inom organisationerna som utför företagets erbjudanden.Detta relativt nya uppmärksammande visar på vikten av att företag internt marknadsför sitt arbetsgivarvarumärke. Med detta tillkommer dock komplexiteten som anställda i all sin mänsklighet medför. Behov och förväntningar, motivation och attityder är några komponenter som influerar hur anställda fungerar och engagerar sig på en arbetsplats.Vårt syfte med denna studie har varit att undersöka hur företag hanterar denna komplexitet genom begreppet employer branding.

The aim of this study was to increase our understanding of how secondary schools handle the different forms of bullying in different arenas. The questions we were asking us was how schools work to prevent and treat against bullying based on plans of action, how the schools are responsible in the bullying issues and how the schools and welfare officers have taken account of sex linkage in bullying issues. Our study is based on the result from seven qualitative semi- structured interviews with secondary school welfare officers in Sweden.  The study results show that traditional form of bullying takes place through verbal assault, physical violence, ostracism and glances. Welfare officers coincide that there are gender differences in the approach of bullying.

In this essay I investigate how the Roman colonization (around 50 BC to 400 AD) affected the Celtic religion. I inquire which operators that were behind these changes and under what circumstances they happened. I take a closer look on three places in Gaul and one place and one area in Britain. In my study of these places I see that it was the elite of the Celtic societies who together and under pressure from Rome made these changes. The religion and gods did not change; instead the ritual ceremonies changed to fit into something that Rome thought was right.

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.

Om man studerar befolkningsutvecklingen i Sverige blir bilderna motstridiga. I två tredjedelar av landets kommuner har befolkningen minskat under de tio senaste åren. I glest befolkade områden är betydelsen av ett tillräckligt befolkningsunderlag central. Ett vikande befolkningsunderlag hotar både kommersiell och offentlig service, med risk för allt lägre attraktionskraft. De prognoser som gjorts över befolkningsutvecklingen pekar på att dessa obalanser med all sannolikhet kommer att förstärkas.

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

Chemicals are everywhere in todays society, in humans, animals as well as nature, and they are difficult to avoid. The chemical industry is regarded to be the fastest growing industrial sector, accounting for ten percent of the global economy. A large amount of chemicals are used to produce hygiene products and cosmetics, products that in Sweden only are consumed in quantities of 110 tons per day. Researchers find it increasingly difficult to determine which chemicals that are dangerous and which that are safe, and how they might affect us in the long run. Correlations have been found between chemicals, diseases and other health effects such as cancer, allergies, reproductive and endocrine disorders.