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3403 Uppsatser om Place brands and place branding - Sida 49 av 227
Ungdomars berättelser om Hovsjö : En kvalitativ studie om hur sex ungdomar i åldrarna 21-26 ser på sitt bostadsområde
Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information makes believed to be is correct one. The news media?s photo illustrations might pictures result in bad images of the suburbs. Hovsjö, residential area in the city of Södertälje, occurs in the media depicted as is a bad place to live due to the high rate of crime there.Purpose and Issues: My main research question is: How do young people view their residential area Hovsjö in comparison with the image they believe consider is given in that the news media gives the area? Further questions of the study are: How do the young people of the district describe their residential area? How do the youth's react to the news media images of Hovsjö? Has the neighborhood helped to form their identity?Method: In my data collection I have chosen a qualitative approach with observation and semistructured interviews.
That´s the spirit we want in this company! : En kvalitativ studie om betydelsen av Kommunikativt Ledarskap för Employer Branding på Saab Group.
Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.
It´s a way of understanding the universe while leaving the universe unexplained : Sökandet efter det autofiktiva jaget i Jeanette Wintersons Oranges Are Not the Only Fruit
In this essay I examine the auto fictive self in Jeanette Wintersons Oranges Are Not the Only Fruit. I do this through a close reading of the novel using Mieke Bals narratological terms;narrator, story, fabula, time and order. These narratological terms have been merged together with central themes of the book. I look at the readers understanding of the novel, the relation between fairytale and realism, symbols, intertextuality, the mother-daughter relationship and silences and I analyze these themes in their relation to autofiction and the auto fictive self. Gemma Lopez Seductions and Narratives has been a key reference, mainly her theories on self-creation in narratives, and the construction of the self, trough language. The narrative is the place where the self can transgress and reshape, which gives the narrative a subversive power. I analyze this presumed power, and look at how the story shapes an opportunity for the subject to see itself.
En väg till förbättring : Systemanalys ur ett användarperspektiv
In almost every workplace today IT-systems have strong and significant roll in theeveryday work. It is therefore important that the systems have a good functionalityand that they work as an aid for the users. This thesis aims to study the systems atthe company Telge Nät and to analyse them from a usability perspective. By using thisperspective it has been obvious how difficult it is to make improvements on usability,once the system is in place. Even other larger improvements of the systems aredifficult to make at this stage and this is something that the users are aware of.
Webbsida för lagring av alumner i en databas
In supporting an efficient way to gather and develop contact information for the Uppsala Association of Technology Physicist alumni, it is crucial to have in place an adequate and user-friendly system allowing the continuous collection and storage of such contact information. This can achieved by the creation of a website where alumni can enter information about themselves and where such information in turn is stored in a database. A database containing relevant tables has been developed in MySQL. In utilizing phpMyAdmin, the programming language PHP and Web Server Apache, a fully functional website to be included on the Association's website has been created..
FASTIGHETSPAKETERING : Alltid ett godkänt förfarande?
Chemicals are everywhere in todays society, in humans, animals as well as nature, and they are difficult to avoid. The chemical industry is regarded to be the fastest growing industrial sector, accounting for ten percent of the global economy. A large amount of chemicals are used to produce hygiene products and cosmetics, products that in Sweden only are consumed in quantities of 110 tons per day. Researchers find it increasingly difficult to determine which chemicals that are dangerous and which that are safe, and how they might affect us in the long run. Correlations have been found between chemicals, diseases and other health effects such as cancer, allergies, reproductive and endocrine disorders.
Flerbarnspappors erfarenheter och behov av föräldrastöd på Tjörn
Background: The health of children and youth has decreased the last two decades. The Swedish government has decided to back a national plan for parenting support. The municipality of Tjörn is a part of national parental support project to identify the need and to improve the parental support in the municipality. Purpose: The purpose with this study was to identify experience and need of parental support among fathers with more than one child on Tjörn. Method: Five individual qualitative interviews were conducted with the fathers.
Butikslayout- mer än bara estetik
The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. We didn?t tell shoppers since the science of shopping says that shoppers pattern of movement is something that?s subconscious and if the shoppers had known it would have affected the result of the study.
Från trångbodd skrubb till modernt kulturcenter
The aim of this Bachelor thesis is to analyse how the libraries in the district of Tranemo was affected by the fusion of municipalities between 1952 and 1974, when 13 municipalities was merged into one. My major findings are that one of the libraries became the main library and libraries of the other villages became branch libraries. The main library could increase its quality by employ an educated librarian and move to a place that was more adapted to its purpose. The library loans increased. This course of events seems to be common for what happened to Swedish libraries when there were a lot of fusions of municipalities these years..
För mig är mobbning rädsla, ensamhet men framför allt osäkerhet : flickor och pojkars syn på mobbning
AimThe aim of this study was to examine the views on bullying in the context of physical education among pupils studying at intermediate level through a gender perspective.The following questions where used in the examination.In what ways does the views on bullying differ between girls and boys?How is bullying manifested during classes in physical education?How do girls and boys experience cross-gender and same-gender bullying?MethodThe study is based upon a survey with questions of both quantitative and qualitative disposition. A total of 210 pupils from areas in and around Stockholm participated in the study, all studying at intermediate level. The participants consisted of 92 girls and 116 boys (two declined). The selection of participating schools where made out of convenience.
Uppsala kommun och offentlig säljverksamhet : En studie av Uppsala Konsert och Kongress
Syftet med denna uppsats är att studera företaget ÅF:s employer branding-arbete, närmare bestämt samverkan mellan ledningen, HR-avdelningen och marknadsavdelningen.Uppsatsen är av kvalitativ fallstudiekaraktär ochämnar utveckla teori genom en kombination av en deduktiv och induktiv undersökningsansats. Insamlad data är baserad på intervjuer medrepresentanter på ÅF.Sammanfattningsvis har vi kommit fram till att ÅF:s samverkan inom employer branding-arbetet i stort överensstämmer med den teoretiska modell som presenteras. Det finns en huvudsakligen god samordning av ledningens, HR- och marknadsavdelningens samt employer brandmanagers aktiviteter som syftar till att stärka arbetsgivarvarumärket. Dock finner vi en diskrepans mellan ÅF:s och litteraturens definition av begreppet samt en allt för stor fokus på de externa aktiviteterna som en följd av employer brand managers starka band till marknadsavdelningen..
Ledande varumärke : Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. It is important to take advantage of the core assets you have with the brand and also within the organization.The paper is presenting David Aakers brand building-process witch involves a model for identity and the seed within. Aaker describes that a clear brand identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out.
2000-talets änglasymbol : en djupanalys
The contemporary angel-symbol is deeply rooted in our cultural history, with connotations and implications leading to that inner transitional space where all creative activity takes place. This essay investigates the history of the depiction of angels, visions of angels both ancient and modern, and includes psychological aspects of symbols as such. A closer look at surrounding symbols of angels will hopefully result in a greater understanding of the role of the angel-symbol within the context of visual culture, seen in the light of our own symbolic universe..
Utveckling Ulricehamn- om stora förändringar i en liten stad :
The purpose of this thesis is to inquire how a small town can be affected by some planned changes in the physical structure of the town, and how its inhabitants can benefit from those major changes. The town in question is Ulricehamn, and of the four projects considered, two concerns infrastructure. A new railway and a new locality for the major road, today passing through Ulricehamn. The other two projects are run by the local authorities, that is the planning of a modern town park by the lake, and a new public building for cultural purposes. There are no guarantees that any of the four projects will ever be realized, but in the process with this work, they have been considered as already a fact.
Viskleken : Ett gestaltande arbete från text till upplevelse
In my project, Cups on the run, I have studied the relationship between ceramic utility objects and different environments, when moving them off the table. My background as a potter has been the starting point. From there, I wanted to see if I could expand my craft to the space beyond. With the cup, which for most people has a clear function and a relation to us human, in repetitive structure I explored the spatiality and architecture in various environments. Life fascinates me through how everything is made up of tiny parts that together create the tangible and intangible.