Fisksätra has a historical background that goes back to the battle between Russia and Sweden that took place in 1719. This battle is known as "Slaget vid Stäket". Today there are plans to develop Fisksätra as a tourist destination where focus lays on the historic factor of the battlefield that took place there. As of this a project called the HAMN project has started to try to develop a new experience park at this destination unlike any other.The aim of this essay has been to study how much potential this experience park has to become a popular tourist destination in the future, while looking at the potential interest of the foreign tourists. This essay is written as an assignment for Göran Andersson, who is in charge of the tourism department at Södertörns Högskola.

Studien har genom en kvalitativ fallstudie på Karlstads kommuns projekt om attstarta sitt employer branding beskrivit hur employer branding kan bedrivas i projektform.Employer branding handlar om hur företag och offentliga organisationerkan arbeta med sitt varumärke som arbetsgivare gentemot sina nuvarande ochframtida anställda. Genom sex halvstrukturerade intervjuer med projektbeställare,projektledare och projektdeltagare framkom att projektets resultat har varit lyckat.Vi har genom denna studie kommit fram till följande slutsatser:1. Att arbetet skedde i projektform signalerade att uppgiften var viktig för organisationen,vilket skapade effektivitet i arbetet och underlättade för enhetssamarbete.Inga nackdelar med att arbeta i projektform kunde hittas.2. Projektarbetsformen kan ha varit en förutsättning för att Karlstads kommunsemployer branding skulle lyckas och få spridning ut i organisationen. Genom attde lyckades få förankring visade man inför hela organisationen att employer brandingär ett viktigt område att arbeta aktivt med, men förankringen bidrar också tillatt förändringen inte går för fort.3.

Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.

The aim of this study is to examine the services offered by the public libraries in the context of distance learning students. I wanted to examine if there has been any discussion among the public libraries on how the new needs and demands affect them. To get a premonition on the development in Sweden I have focused on the public libraries in the province of Blekinge, which in many ways can be looked upon as precursors. Interviews have taken place with the distance learning students contacts at the local public libraries, the responsible librarian and a distance learning organiser at the local university college, the county library consultant and one of the chief librarians. I have reached the conclusion that no thorough discussion on the far-reaching aspects has taken place.

Alla gör det - kommuner, städer, regioner och länder arbetar för att stärka eller skapa sig varumärken. Under de senaste åren har city branding blivit ett populärt ämne bland stadens lokalpolitiker, köpmän och marknadsförare för att locka till sig företag, investerare, besökare och ny befolkning till staden. Det handlar inte längre om att landets storstäder och regioner enbart anammar denna aktivitet utan det har blivit betydande även för mellanstora städer till småstäder. Med detta som bakgrund blir det intressant att undersöka en stad i Sverige som står i förändring, där en utveckling sker och med en stark tillväxt. En stad som står med ena foten i småstaden och den andra i steget mot den mellanstora staden.

The purpose of this essay has been to investigate the research and national initiatives regarding film and Cineliteracy in the Swedish curriculum.The results show that, after all research, national initiatives and the continual clarification from the Swedish National Agency for Education concerning film's place in the Swedish subject, the vision of students cineliteracy not at all obtain an obvious place in the curriculum.The research points out the main causes behind this result to be teachers' lack of expertise and the fact that the formal education for future teachers in the subject still upholds traditional views on the subject of Swedish.The initiative presented in this essay also show lack of continuity, lack of adequate professional development opportunities for teachers and lack of practical guidance manuals to help teachers to develop and educate their pupils in line with current research and visions. .

In the summer of 2009 the High Line opened in New York, a park built on an out-of use elevated rail viaduct. The park meanders its way through the buildings and allows the visitor to see the city from a totally different perspecive than we are used to.I have made a Design proposal in Eriksdalslunden, Stockholm, with inspiration from the High Line. The proposal is based on design ideas of a park I logically call the Low Line, as the place isn't elevated as in New York, but lowered. The two places have some similarities, mainly the strong urban identity and the tracks crossing both areas. They also have very obvious differences, above all the fact that Eriksdalslunden is situated in a swale and is defined in a third dimension by the high bridges that crosses the area.The High Line is designed by James Corner Field Operations, and they have been working using their motto 'Keep it Simple, Keep it Wild, Keep it Quiet and Keep it Slow' during the whole process, words that normally aren't associated to Manhattan.

Today, many people have the need of contemplation due to higher stress levels in every day life compared to before. By examining the conditions of a secularized place of contemplation in greenbelts close to residential areas, I hope to contribute to a more balanced picture of how we utilize our greenbelts in the future. This kind of place is not a common phenomenon in our everyday outdoor environment.I have taken my starting-point in the traditional memorial and by that means been able to study the design of an existing delicate environment intended for mourning and contemplation. In this paper I review foremost the secularized place of contemplation in greenbelts close to residential areas from two central questions. First I examine its possibility to function as a place for mourning and contemplation.

The purpose of my study is that I have examined children age 4 years and 5 years of their perceptions about the body's internal organs, and if they know where they are sitting in the body, and what their perception of organ systems. I have compared their perceptions and thoughts about the internal organs, to see their similarities and differences it is about childrens perceptions and thoughts dependent if they is 4-respektive 5- years old.The results that I got from my examination was that they showed me a big variety by their earlier perception about the organs. Some had knowledge of the name, some had of the function and some of the place of the organ brain, heart, lungs, stomach, liver and intestines. All these knowledge about the organs was a variety on and you could see similarities and differences in the different ages. One example about a different is that it was a four year old child that could the name of the stomach and the stomach function while there was three five years old children that could the brains name, function and place..

Bakgrund: Politiska partiers ideologier börjar allt mer likna varandra och placerar sig i mitten av höger- vänsterskalan i kamp om väljarna. Under valperioden läggs mer fokus på partiledarens Personal Branding. Partiledaren behöver sälja sin ogripbara och komplexa produkt för att skapa positiva uppfattningar hos väljarna.Frågeställningar: Hur uppfattar riksdagspartierna den egna partiledares Personal Branding? Hur uppfattar väljarna riksdagspartiernas Personal Branding hos partiledarna?, Vilka likheter och skillnader finns mellan riksdagspartiernas uppfattning jämfört med väljarnas uppfattning på Personal Branding?Syfte: Syfte med studien är att analysera Svenska Riksdagens partiledares Personal Branding. Analysen kommer dels bestå av Riksdagspartiernas uppfattning om den egna partiledaren och väljarnas uppfattning om partiledarnas Personal Branding.

Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these products and adopting category management without being influenced by opportunism, which can lower the profitability of a category. The purpose of this study is to examine and describe how private labels are prioritized in the category edible fat.

The legal courts in Sweden have developed a case law wherein the application criteria for being eligible to acquire unemployment insurance have become strict and rigid. This is in particular true when it comes to professional athletes who cannot make a living on their athlete wage. It is the 9th to 11th section of the Swedish Law (1998:238) on Unemployment Insurance that set the determinants for who of the unemployed is to be considered as being of disposal to the labour market. The strict and extensive interpretation of the relevant sections has been based upon a literal reading of the relevant preparatory works to the law in question. A substantial amount of relevant cases as well as preparatory works have been examined to investigate whether there is a need for revising this case law.

Store managers and brand owners have realized the benefits of sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand?s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those previous studies have shown. The purpose of our study was therefore to map possible side effects that a display can generate depending on the strength of the exposed brand.

Syftet med vår uppsats är att undersöka och analysera hur en koncern via Corporate Branding integrerar och implementerar ett redan existerande koncept i ett förvärvat företag/kedja. Då Corporate Branding handlar om att bygga upp, förstärka och förmedla ett affärskoncept till både interna och externa intressenter, har vi, för att ge en heltäckande bild av processen, valt att undersöka och analysera båda dessa aspekter. Vår problemformulering bestod bland annat av följande frågor; Vilka förändringar har uppstått vid förvärvet? Vad händer med ett företags organisationsstruktur, kultur och identitet inför och efter ett förvärv? Hur har det förvärvande företaget använt sig av Corporate Branding för att implementera ett existerande affärskoncept i vårt fallföretag? Vilka reaktioner har uppstått internt och externt i samband med förvärvet? Hur skiljer sig de båda affärskoncepten från varandra? Vi har genomfört en kvalitativ fallstudie, samt en kvantitativ studie i form av enkätundersökning. Teorikapitlet är uppdelat i fyra delar och består av organisationsstrukturer, förvärvsteorier, intern samt extern Corporate Branding.

This project is about Jönsaplan in Landskrona. Jönsaplan is situated at the center of Landskrona in a part called Södra centrum which the municipality is developing, mainly by building new residential buildings. Today, Jönsaplan is not a functioning square. This is due to a ferry terminal and its many fences that block the way for people. In this project, I have assumed that the ferry terminal will be moved somewhere else so that Jönsaplan can be a real square. By studying The Concise Townscape by Gordon Cullen and Byens uttrykksformer by Thomas Thiis - Evensen and three reference places, Daniaparken, Raoul Wallenbergs torg and Norr Mälarstrand, I came up with a number of guidelines for my design proposal for Jönsaplan.