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3122 Uppsatser om Place branding - Sida 62 av 209

Dagvattenhantering i den täta staden

This thesis adresses the subject of stormwater management and the problematic with stormwatermanagment and landuse in the compact city. The thesis research different solutions in stormwater managment and how to implement them in the context of the compact city. And at the same time preserve and make good recreaational places and keep quality green land per capita. The thesis also analyses risks and problems that could effect the environment with focus on stormwater managment and hov to minimize these problematic factors an create a good environment. In an urban context where the water has a natrual place, and is used as a asset.

Kommunikation från organisation till målgrupp : En undersökning om en NGOs kommunikationsarbete i Tanzania

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.

ATTRAKTIVT BOENDE I HOFORS KOMMUN : Förslag och förbättringar till hyresrätter inom Hoforshus AB

The little steel industrial community Hofors is situated in Gästrikland on the border to Dalarna and its population is decreasing every year. The biggest housing operator is in a place where they must tear down a lot of buildings because they do not have enough tenants. But what do people really want in an apartment and in the surroundings? What is needed to make it attractive? That is something that this study will discuss and in the end it will lead to a proposal of an area that is suitable for a new housing and a few proposals to make the existing apartments more attractive..

Varumärkesstrategier : Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Behovet av förändrad köplag, med hänsyn till privathandeln, till följd av Internet

This paper considers the Swedish regulations of purchase taking the perspective of private persons as a starting point. The law of purchase from the year 1990 is applicable on a number of legal purchase situations where the contracting parties varies. Nevertheless, the law is mainly focused on the purchase between businessmen. This places private persons on level with businessmen, since they are given equal responsibility regarding legal knowledge and the drawing up of contracts. In order to get a deeper knowledge of the law of purchase and to reach an understanding of how it should be interpreted we have studied the government bill on the law, cases from the Supreme Court, doctine on the area and legal articles. The purpose with this paper is to examine whether the law of purchase from the year 1990 is too old to be applicable on private purchases today.

FÖRVÅNANDE KAPABEL - kroppslighet och rumslighet i fem kvinnors erfarenheter av parkour

The urban physical practice of parkour can be described as male dominated. In thispaper, however, I choose to focus on women participating in the sport. My materialconsist of interviews with five Swedish women who regularly perform parkour.Through the phenomenology of Simone de Beauvoir, Iris Marion Young and SaraAhmed, I analyze the women?s relationship to the body and (public) space. Myconclusion is that engaging in parkour has changed the way the women understandtheir own corporeality, from an ?I cannot? to an ?I can?.

Kriminalitetens geografi : vardagsbrottslighetens spatiala fördelning i Borlänge

The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.

Ett varumärkets styrka och dess distribution : en studie genomförd med utgångspunkt från varumärken som säljer en livsstil

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

Social kompetens : -inte bara att varatrevlig och snäll

AbstractMy study is based on that I think there is a problem at the Handicraft program for hairdressers where I currently work as a hairdresser teacher. I believe that there are clear objectives and a wide range of courses focusing in craft knowledge, but the social competence goals are unclear and there are no courses on the subject. Since I have 13 years hairdressing experience and know roughly what it requires, I wonder where and how the teaching of social skills is performed at the Handicraft program for hairdressersThe purpose of this study is therefore to find out how some of my colleagues perceive the teaching of social skills. The issues I have focused on are what these teachers believe that social skills are, how they perceive their teaching of it and when they believe that teaching really should be. There is not much literature on this subject because it is a relatively unexplored area. I have therefore concentrated on literature dealing with social skills in general, and theses and essays dealing with the quality of hairdressing education. I have chosen to make a qualitative interview study. The objectives related to social skills can be incorporated in the teaching of many subjects; I chose to interview two core-subject teachers and four vocational teachers. The interviews have been based on respondents' own interpretations of social skills. They have been individual interviews of about 30 minutes. My results show that most teachers believe that social competence is about a good meeting between people and to coping with different situations in a good way.

Det Blomqvistska släktarkivet

For my advanced degree in archival science, I have organized and catalogued the Blomqvist family archive.  The Blomqvist family archive consists of records from the end of the 19th century to the beginning of the 21th century. The records in the archive depict and describe different aspect of the Blomqvist familys life and work. Specific problems and theoretical questions that appeared during the cataloguing of the Blomqvist archive were related to the great presence of objects and photographs in the archive. A discussion concerning the role of objects in archives and within archive institution took place. The problem with cataloguing photographs as well as the problem of searching for photographs in archives, were also discussed.       .

Den estetiska kompetensen som bedömningsgrund : En jämförelse mellan privat och offentlig sektor

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

E-BUSINESS, WHAT IS IT GOOD FOR: AN EXPLANATORY STUDY OF FIVE COMPANIES? E-BUSINESS SOLUTIONS

The notion of firms interacting with technology is not new; these types of systems were already in place in the mid eighties. E-business users worked with connections between their inbound logistics and procurement systems, and suppliers? order-entry systems. When these connections were described for the first time the vertical links between two, or more, value chains in a value system received more attention in firm strategy. The design of the linkages in the value system was said to be a product of the need for coordination and relative bargaining power.

Möte mellan konst och landskapsarkitektur : gestaltning av Malmö Konsthalls utemiljö samt en rumslig studie av utställning av konst

The primary ambition of this degree thesis is to create a representative outdoor environment that surrounds Malmö Konsthall (Malmö art center) which reflects the amazing inside of the artcenter. During this work it has become more and more obvious that Magistratsparken, which is situated right next to the artcenter, ought to be incorporated into this project. This thesis aims to examine the possibilities of implementing temporary outdoor artshows on this site. First; is there any interest in exhibiting art at this site? And secondly, if that is the case, what are the spatial needs and how can you prepare the place for future exhibitions and still keep its flexibility for different kinds of art forms to comfortably perform at this site?.

Bloggen: ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

Kulturens Bokhylla

?A culture center should be visually welcoming as well as attract a diverse range of visitors with different backgrounds.? This was the client?s request for a new cultural center in Nairobi. The location is in the heart of Nairobi?s industrial area, near several existing buildings that are already in use by the culture organization known as Go Down. I have chosen to keep most of the existing buildings and to use my new building as a complement for the desired program.

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