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3122 Uppsatser om Place branding - Sida 59 av 209

Våningspåbyggnad på befintligt byggnadsbestånd - Ett sätt att möta efterfrågan på centrala bostäder

An ever-increasing population, urbanization and visions towards sustainable cities clarifies the need of densification. When densifying existing urban areas adding storeys could serve as a residential densification, which would also meet the market demand for centrally located apartments. An increased understanding of the potential of vertical densification gives way to the aim of this thesis to increase the amount of centrally located housing.This thesis provides knowledge of adding storeys and how property owners can identify opportunities in their existing building stock.The first question, What kind of residential densification takes place in Sweden today? highlights ways of residential densification; development of brownfields, infill and adding storeys, where adding storeys is what this thesis then focuses on. The result came through a literature review that also clarified important factors when adding storeys.

BIM i produktionsskedet

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

Emotionella sprickor och utbrott - i en sorg

Intangible feelings of sorrow and grief, caused by events like separation, death, loss and trauma, all leave some kind of traces in us and they play an important role in our development. The individualistic society here in Sweden has shaped us to keep our feelings inside and at bay; since our childhood we have learnt that showing emotions like tears, sorrow and sadness are signs of weakness and can make others and yourself feel uncomfortable. With the starting point from my own experience and understanding of how we can deal and handle grief, I take a closer look on how jewelry, objects and rituals can be of importance in a grieving process and our lack of visual outer display of grief in today?s society. Through Sara Ahmeds theory I found a new possible way of understanding emotions and how they shape us.

Validering av designverktyg för organisationsprestanda

In today?s constantly changing market place most organizations need to reorganize. Reorganization carries risks that could jeopardize the organization's well-being and profitability. To minimize these risks, companies need a tool to help them analyze how the reorganization will affect the business before they make major changes. Such tool has now been developed by researchers at KTH.

Marknadsföring av människor : En studie kring personliga varumärken med utgångspunkt i traditionell teori om varumärkesbyggande

I denna uppsats undersökte vi fenomenet personligt varumärkesbyggande, vilket kan definieras som en persons namn och de värderingar som kopplas till det. Syftet med uppsatsen var att utifrån befintlig teori samt intervjuer med yrkesverksamma inom området, undersöka om det går att bygga personliga varumärken på samma sätt som traditionella varumärken för företag och produkter. Vi presenterade en översikt över litteraturen kring personligt varumärkesbyggande samt teori om Customer-based brand equity-modellen, vilken vi lät representerade den traditionella teorin. I uppsatsens analysavsnitt diskuterades och analyserades intervjudeltagarnas svar i förhållande till teorin och slutsatsen drogs att personligt varumärkesbyggande har fler likheter än skillnader med det traditionella varumärkesbyggandet. Dock ansåg vi att CBBE-modellen ej var lämplig för direkt applikation på människor, utan presenterade en reviderad modell för byggande av ett starkt personligt varumärke, där bland annat möjligheter med sociala medier inkluderades.

Utvecklingsmöjligheter på arbetsplatsen - Med fokus på anställningsbarhet och rörlighet

Denna studie är en personalvetenskaplig uppsats som behandlar synen på utvecklingsmöjligheter i arbetet. Syftet var att undersöka hur en grupp yngre medarbetare, som har arbetat en längre tid hos sin nuvarande arbetsgivare, ser på sina utvecklingsmöjligheter i relation till anställningstiden.Uppsatsens teoretiska referensram består av tre delar, dagens rörliga arbetsliv, utveckling i arbetet samt arbetsmotivation. Enligt flertalet forskare har dagens arbetsliv blivit mer individualistiskt, ett snabbare tempo och hårdare klimat gör att individer måste ta ett allt större ansvar över sin anställningsbarhet och karriär. Arbetsgivaren bör i sin tur erbjuda yngre medarbetare exempelvis intressanta arbetsuppgifter, omväxling och personlig utveckling för att de ska upprätthålla en hög arbetsmotivation.Som metod för studien valdes en kvalitativ undersökning. Semistrukturerade intervjuer genomfördes med sex anställda på Trafikverket i åldrarna 34-39 år.

Examenskonsert

In this essay I analyze the performative aspects relating to Marina Abramovi?'s The Artist Is Present, which took place in spring 2010 at MoMA in New York, from the context of the artist and work, institution and documentation. In this performance work, for the duration of the exhibition, Abramovi? sits completely still opposite another chair where anyone from the audience may sit. The art arises through this participation.

Sociala Medier som kommunikationskanal för B2B-företag

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

SVT i det nya mediesamhället : En kvalitativ studie om hur TV-programmen Gokväll, Mitt i naturen och Plus använder sociala medier

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Grafisk design i en eTjänstekontext

The aim of this thesis is to describe and analyze the geographical distribution of everyday criminality in the town of Borlänge during the year 2002 and to analyze which measures to be taken in the physical social planning to decrease this everyday criminality there. The term everyday criminality is here to be understood as those categories of crime that appear most frequently in the records of reports to the police every year. Here two kinds of crime have been in focus, thefts from cars and office burglary.In fulfilling this aim two main questions have been answered. The first one is how the everyday criminality was distributed geographically in the town of Borlänge during the year 2002. The second one is which measures to be taken in the physical social planning to decrease this everyday criminality in the town of Borlänge.In order to answer the first question a spatial autocorrelation analysis, Local Moran LISA has been used.

Nationella stereotyper i reklam

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

Optimeringsflöde av modelleringsprogram vid broprojektering : Analys av de tre modelleringsprogrammen Tekla Structures, Revit 2013 och Rhinoceros

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

Medborgarmedverkan i planerings- och designprocessen :

The theme of this thesis is citizen participation in the planning- and design process. It turns to everyone that studies landscape architecture or work as landscape architects and I hope that it can function as a ground for discussions as well as a source for inspiration. Rågsved is a suburb south of Stockholm. Just outside the centre of this suburb, a small industrial area called Snösätra, is located. In a few years time the leaseholds for the small industries will expire and the key question is: What will happen then? This is my general concern and it was the main cause for me to start this particular work. How do you attend to a place that appears like blank sheet of paper? To an empty page that can be filled with an infinite number of different formulations.

Mänsklig påverkan på mindre vattendrag i skogslandskapet : en inventering av vägtrummor och skyddszoner kring dessa i Uppsala län och norra Västmanlands län

Interference in an ecosystem means a disturbance. When harvesting, forest roads have to be build to cope with heavy duty vehicles. Crossing brooks can not always be avoided. In this case bridges or culverts have to be built. There are many different kinds of culverts and depending on what type you choose and how you place the culvert, the watercourse and the water organisms can be harmed in different ways.

Om man bara öppnar en dörr, finner man femton miljoner andra dörrar : En studie om hur chefer vid IKEA Jönköping uppfattar arbetsgivarvarumärket

I denna studie undersöks chefers uppfattning om vad som attraherar, behåller och utvecklar dem med deras arbete. Syftet är att analysera deras uppfattning av IKEA som arbetsgivarvarumärke samt se hur uppfattningen förändras under deras anställningstid. Bakgrunden till studien baseras på samspelet mellan individ och organisation samt forskning om begreppet arbetsgivarvarumärke. Studien genomförs med en kvalitativ metod och en konstruktionistisk ontologisk utgångspunkt. Empiri samlades in genom sex semistrukturerade intervjuer med chefer på IKEA Jönköping.

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