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3122 Uppsatser om Place branding - Sida 51 av 209

Håll ögat på detaljhandeln

This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

Art and Design City Helsingfors : En studie av stadsbyggnadsprojektet Arabiastranden

Syftet med denna uppsats har varit att studera på vilket sätt stadsbyggnadsprojektet Arabiastranden i Helsingfors kan ses som ett exempel på en generell trend inom samhällsplaneringen. Denna trend handlar om att använda sig av varumärken och estetiska uttryck i den byggda miljön för att marknadsföra och konkurrera på en global marknad. Uppsatsens fallstudieområde är stadsbyggnadsprojektet och stadsdelen Arabiastranden, som representerar konst, historia och design i Helsingforsregionens ambition att uppnå ett varumärke som en ?Art and Design City?. Metoden är baserad på personliga intervjuer, guidning, föreläsningar, planeringsdokument och litteratur.

Hjortpark, kronoskog och ladugård : En bebyggelseundersökning av Skyttsie Hage på Skanörs ljung

This essay is about a deserted medieval habitation called Skyttsie Hage which is located in the south of Sweden in the Scania province where it lies on a moor on the Falsterbopeninsula. Remains of five to six larger buildings have been found here with a surrounding earthwork, although it's not known for sure what kind of habitation they have been part of. Local folklore from the 17:th century states the area as a place where pirates lived, and that this was the reason for it's devastation. Another says that there once stood a breedingfarm belonging to the danish crown. Archaeologists have made several speculations which includes a deer park, a royal estate, an isolated farm or a smaller village.

Urban Vindkraft : ett nytt element i bebyggd miljö?

This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.

Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Effektmätning av ett utbildningsprogram : Genom lärande utvärdering

AbstractTitelEffektmätning av ett utbildningsprogram ? genom lärande utvärderingEngelsk titelEffect Measurement of a Training Program ? through Learning by EvaluatingHandledareLars HolmstrandExaminatorMagnus SöderströmDatumJuni 2011Antal sidor77Nyckelordutvärdering, lärande, effektmätning, lärande utvärdering, formativ utvärderingKeywordsevaluation, learning, effect measurement, learning by evaluating, formative evaluationThe aim of this study was to investigate which effects a competence development effort has had on individuals and group, as well as in which way formative elements of evaluation possibly could have contributed to learning. The target group of the study was employees (eleven), their managers (seven) as well as co-ordinators (two) of a maintenance department at a nuclear power plant. The training program lasted from December 2009 to May 2010. The study was in progress as of September 2009 when a decision was made at the maintenance department?s training board to carry out the evaluation.

Finansiering av ägarskiften : -en kvalitativ studie om finanskrisens påverkan

Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.

Kommunalt samarbete för att stärka en turistdestination : en studie av turistdestinationen Roslagen

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.

Välkommen till Kanarieöarna. Våldsam skillnadspolitik i bemötandet av turister och båtflyktingar

This is a qualitative case study about tourists and boat migrants in movement to and in place on the Canary Islands, Spain. The aim is to study how these two groups of guests are treated differently, either as guests or strangers, based on how they move, illegally or legally, where they come from and where they have rights to go. To analyze the case I use theories of how differences in ethnicity, culture and religion etc. are created and recreated in society in interactions among humans and in the politics - the politics of difference. The politics of difference creates and recreates categories of mobility such as tourists and boat migrants.

Saklig grund för uppsägning i samband med samarbetssvårigheter

Abstract Co-operation difficulties in the work place can be a problem serious enough. Co-operation difficulties can occur between employee and employer, as well as employees among themselves. Irrespective of between which individuals the co-operation difficulties occur, it will have negative consequences. These can consist of, for example that individuals might suffer mentally, inproductivity and also an unwished economic disadvantage for the employer. From the employers? side it is pointed out that it is important with employees who are possible to co-operate with in a satisfactory way.

Småskalig vattenkraft vid Olofsfors bruksmuseum : Med faunapassage

In Sweden there are 1894 small-scale hydropower plants in operation, which together generate 4.3 TWh of electricity per year according to Swedish hydropower compound (SVKF, 2011). This corresponds to the annual consumption of about 860,000 Swedish households (based on an annual consumption of 5000 kWh). In the mid-1950s there were around 4000 small-scale hydropower plants in operation in Sweden before cheap fossil fuels and uranium competed with them, in the current situation only 1,894 of these are in use. If slumbering small hydropower plants once again would be taken into use and some new ones are built, we would be able to extract about 7 TWh of renewable electricity from these annually in Sweden, representing about 1.4 million households.The thesis intends to calculate and construct a hydroelectric power plant at the existing dam in Olofsfors and give suggestions on how the power station should run during the time that fish migration is greatest in Leduån.The turbine and generator to the station in Leduån at Olofsfors is designed by the height of the fall and the water flow through the dam. The turbine selected for the station is a CK-1000RM turbine with a 4-pole 250 kW generator from Cargo & power turbine Sweden AB, which is expected to deliver 1.2 GWh per year.

Arbetstidsförlagd och subventionerad träning/motion och effekter på sjukskrivning

During the last Century a tremendously technical advancement has taken place and brought a change in society, which has affected workplaces in a monumental way. Many heavily and moveable physical working tasks at the work placement have been replaced with much easier and sedentary tasks.Two of the major reasons for sick absence in Sweden are illness in the locomotive organs and pain, which can be treated and prevented with physical activity on a large scale. Many employers offer their employees? subsidized exercise cards, which can be used during their free time. A health care exercise hour is one benefit that employers can offer their employees and normally takes place once a week during fully paid working time.

Att positionera företagsnamnet som varumärke: en fallstudie av Älvsbyhus

I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.

Meningsskapande i formella och informella möten : En studie av Räddningstjänsten Karlstadsregionen

To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.

Metoder för att generera sudokun med få ledtrådar

In this report, we review various methods for generating valid sudoku with few hints. The report begins with a bit of terminology and anoverview of various methods that can be used to generate sudoku. Subsequently we go through the results of these generating methods, where wecan see that in order to generate sudoku with few clues, one must takespecial care how to place the clues of the sudoku. Finally we come to theconclusion that one of the neighbour-generating-method wasthe fastest algorithm for generating sudoku..

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