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3122 Uppsatser om Place branding - Sida 26 av 209
Framtidens begravningsplatser : en historisk tillbakablick, dagssituationen och visioner för framtidens gestaltningsuttryck
The purpose of this article is partly to find out how
the burial grounds are used today and the needs of its
visitors, but also to develop the character and
expression of future burial grounds. My suggestions
focus on burial grounds without religious attributes;
something that, according to the burial law
(Begravningslagen, 1990:1144), the manager of the
burial ground is ordered to obey. In my design I aim to
fulfill any requests regarding the place of burial that
have been raised during my study.
I have chosen the history of burial grounds as my
starting point and will subsequently discuss their
significance in today's society. I describe what
distinguishes the burial ground throughout history
from medieval times and onwards. Tradition and
religion are closely linked regarding burial rituals.
Produktexponering på sociala medier : En studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut
Titel: Produktexponering på sociala medier - en studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut.Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Maya Sundlöf och Malin LundHandledare: Jonas KågströmDatum: 2015 Syfte: Vårt syfte är att undersöka om konsumenters inköpsbeslut och val av varumärke påverkas av exponering av produkter på bloggar respektive Snapchat. Syftet med studien är att undersöka om konsumenter blir påverkade av kända personers produktexponeringar på deras bloggar och på deras Snapchat. Metod: I studien genomfördes ett experiment med 98 deltagare som var uppdelade i fyra experimentgrupper. I studien blev en experimentgrupp exponerad av produkter från blogginlägg och en annan experimentgrupp blev exponerad av produkter från bloggares Snapchat. I resterande två experimentgrupper tillämpades defaulteffekten för att se om det skulle påverka deras val av varumärke. Resultat & slutsats: Resultatet visar att Snapchat är den typ av social media som personer i större utsträckning blir påverkade av vid produktexponeringar. Bloggar påverkar i större utsträckning ett inköpsbeslut när kända personer ger rekommendationer.
?Det ska inte vara dött och tråkigt på ett skolbibliotek. Det känns gammalt??
The present study deals with the usage of the school library for upper secondary school students. Is it a place for working or studying? The questions are:? What do the students say they use their school library for?? Are there any differences between students in theoretical programs and students in practical programs with regard to their use of the school library?? What are the features of the ideal library from a students? point of view? My study represents a user?s perspective. The investigation is both quantitative and qualitative. Eighty-two inquiries from four different classes, representing two theoretical and two practical programs were carried out.
Wermland Forever? : En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i Wermland Forever
Titel: Wermland Forever? En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i tv- serien Wermland ForeverSyfte: Syftet med uppsatsen a?r att belysa hur en stads image kan pa?verkas av en enskild marknadsfo?ringsa?tga?rd. I det ha?r fallet sponsring av tv-serien Wermland Forever som efterfo?ljdes av sa?va?l tittarstorm som la?ga tittarsiffror. Karlstads kommun mottog dessutom kritik fo?r sitt samarbete da? ma?nga ansa?g att tv-serien gick emot Karlstads kommuns va?rdegrund.Fra?gesta?llningar: Hur ser Karlstads kommuns varuma?rkesidentitet ut? Hur ser Karlstads kommuns varuma?rkesimage ut? Hur uppfattas bilden av Karlstad som visas upp i Wermland Forever? Hur ser fo?rha?llandet ut mellan Karlstads kommuns varuma?rkesidentitet kontra varuma?rkesimage ut i relation till Wermland Forever?Teori: Uppsatsen baseras till stor del pa? Simon Anholts fyra aspekter av ett varuma?rke samt Hart & Stachows ramverk fo?r att ma?ta Karlstads image.
Kiven?bbar i V?sterg?tland
This essay research the characteristics of the place-name Kiven?bben (with variation) in the Swedish region of V?sterg?tland, and its possible connection to the fortification term kiven?bb. The purpose is to deepen and nuance earlier brief reaserches made for the subject. The essay uses the theories of the urban planner Kevin Lynch to rule out if it is likely that the places with kiven?bb-names in V?sterg?tland were named after a fortification in the closest area.
Möllevångstorget : en fallstudie utifrån två platsteorier
We are daily using the public space to move throughout the city. The public space is an important part of our city and it?s where a lot of social activities occur and a lot of different events take place. The outdoor environment in the city should offer the residents nice and varying places for staying. In this essay I will try to understand how the physical environment works and how people moves and behave in the public space.
?Out of sight, out of mind? : En studie av svenska bokbloggares inställningar till e-boken
There are experiential products that through a digital transformation wholly or partially have taken new place in our everyday lives. Just a few years ago, we had music on CDs, movies on tape and books in bookshelves. In Sweden, we are now facing a transformation when the e-book begins to take place alongside the printed book.This paper focuses on what values play a role in the attitude towards ebooks among a selected group of Swedish book bloggers. A qualitative content analysis was performed on blog posts concerning the ebook from twelve different Swedish book blogs. The posts were then coded into categories and values.
Vasaparkens nya kläder : en studie av ett förnyelseprojekt i förhållande till platsens historia
In 2007 the project with the renewal of the Vasa Park in Stockholm won the Siena Prize. The architects responsible for the project described how they aimed for upgrading the park within its historical framework. Since the project was a renewal and not a restoration of the park, I thought it would be interesting to study how the architects proceeded with this work. The aim of this essay has therefore been to examine how the last renewal of the Vasa Park has chosen to approach the history of the place. To understand the historical development of the park and how the renewal project was carried out, I started with a literature survey consisting of books, the program of the renewal and articles about the project.
Begravningsplatser och begravningar i ett m?ngkulturellt samh?lle En etnografisk fallstudie av Varabygdens begravningsplatser
The thesis explores what is meant by multiculturalism in today's Sweden based on burial grounds and funerals in a minor municipality. This is done through an ethnographic case study of the municipality of Vara. The study aims to investigate how multiculturalism looks and is responded to.
The study maps which aspects are placed on multiculturalism in a minor municipality and which adaptations and compromises are highlighted. This is done within the framework of theories concerning multiculturalism and social identity, and the result of the empirical case study is presented by applying the theories to the material. From burial places and funerals, social collective and individual identities are analysed based on the social categories of religion/faith/secularity and place belonging, based on the perspectives of rituals and traditions as well as the location of the grave.
The study finds that there are several aspects of multiculture in the burial grounds, as multiculture not only includes cultural influences from immigrants but also the different preferences of the local villages, in combination with the development of society, and Sweden in general.
Att bygga upp ett personligt varumärke i ett kommersiellt syfte
Bakgrund: De flesta personer känner väl till namn som Madonna, Britney Spears eller Michael Jordan. Deras offentliga yrkesutövning och det faktum att de ofta syns i media, gör att dessa personer många gånger betraktas som kommersiella produkter. De är personer vars namn marknadsförs intensivt. De har skapat sig ett personligt varumärke. Denna förekomst förenat med varumärkesstrategi, föder tanken om varumärkesuppbyggnad i ett annat sammanhang, där vi istället för produkter pratar om individer.
Battle of the Produce
Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.
Unga Bestånd - en tillgång i park- och landskap : woodlandkvarter från Alnarp till Jönköping
This is a thesis about design of young stands of trees. A big source of inspiration has been Västerskog and Tor Nitzelius Park in Alnarp which both consists of a structure of squares. I wanted to examine if this type of planting could be valuable from an aesthetic and recreational point of view. One problem today is that many people believe that we have to wait for decades for a planting to grow up so that we can enjoy the ?ready result?.
Muddring i Ireån : indirekta effekter på bottenfaunan nedströms
This research aims to investigate the effects that dredging may have on benthic fauna. The dredging took place in the stream Ireån on northern Gotland during the early summer 2010. My area of research was taking place in a scenic area downstream in Ireån close to the Baltic Sea. I chose this area due to the dredging that started just upstream of this area and continued further upstream. Thus it is not the direct impact of the dredging that is the focus for this paper but the side-effect the dredging may have on the area downstream.
Ord och ingen handling?
Is Försäkringskassan, one of Sweden?s largest organizations, an equal place to work in? Dosex, ethnical background or age matter when being treated by colleagues and managers?In this thesis I try to, through interviews with both the Human Resources-departement andsome administrators at Försäkringskassan, find the answers to how the organization?s internalwork regarding equality functions. To help me with the analysis I use both discourse theoryand gender theory. I find a discrepancy between the Human Resources-department?s and theadministrators? view of how the internal equality work is run.
Ungdomars väg från individuella programmet till arbetslivet
The interest in the subject of this study was raised during our education when we read about thedifficulties for young people to find a place at the labour-market.The aim of this study was to find out what the view of the possibilities to find a place on the labourmarketis for young people, 16 - 18 years old, who don't follow a national program but follow theindividual program.Both quantitative and qualitative methods have been used through a survey questionnaire and agroup-interview. The results show that young people know that education is important to get a jobbut at the same time the majority says that they would leave school if they got a job-offer. Theyoung people think that they have a relatively good knowledge about the labour-market but at thesame time they can't describe what it imply. This could mean that there is a gap between school andworking life. .