Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

SammanfattningDatum: 2014-06-10Författare: Dedic Alma, 920213 & Ölcer Ibrahim, 920301Handledare: Ulla PetterssonNivå: Kandidatuppsats i företagsekonomi, 15 HP Institution: Akademin för hållbar samhälls- och teknikutveckling, EST, Mälardalens HögskolaNyckelord: Skattebrott, Svartarbete, Oredovisade intäkter.Titel: Skattebrott inom kontantbransch - i form av svartarbetskraft och oredovisade intäkterFrågeställning: ? Hur arbetar Ekobrottsmyndigheten med hjälp av Skatteverket ochSkattebrottsenheten med att förhindra svartarbete och oredovisade intäkter i kontantbranschen? ? Vad anser Ekobrottsmyndigheten och Skatteverket vara anledningarna till svartarbete och oredovisade intäkter?Syfte: Denna studie syftar till att undersöka hur Sveriges Ekobrottsmyndighet med hjälp av Skatteverket och Skattebrottsenheten arbetar för att bekämpa skattebrott i form av svartarbete och oredovisade intäkter inom kontantbranschen. Utöver detta skall det tas reda på vad samtliga myndigheterna anser vara anledningarna till dessa skattebrott.Metod: Uppsatsens information har samlats in genom vetenskapliga artiklar, webbsidor och tre intervjuer. Uppsatsens intervjufrågor är upprättade på ett kvalitativt semi-strukturerat sätt och omfattar nio öppna frågor.Resultat: Myndigheterna förhindrar skattebrott svartarbete och oredovisade intäkter genom att utföra skattekontroller av näringsidkarens kassaregister och kontrollenhet samt avskräcka privatpersoner från att komma i kontakt med skattebrott. En av dem största anledningar till skattebrott är okunskap för det ekonomiska arbetet i en näringsverksamhet och näringsidkarens girighet för egenvinning..

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.

This thesis addresses the library environment and how it affects the accessibility for the library users. A study is made of the public library in Eslöv. We wanted to find out how the library staff, the senior librarian and the architect discuss the library environment, considering:? The accessibility for the library users.? The possibility for the users to orientate themselves in the library.We also wanted to see how we as users experience the library environment and compare these experiences with the results from the interviews. The material used consists of qualitative interviews, observations of users and our own experience studies.

Den här studien fokuserar på små lokala företag och deras varumärkesuppbyggnad. Vi har studerat företag som befinner sig i klädes- och modebranschen och deras strategier som de tillämpar för att bygga upp och stärka sina varumärken. I inledning så finns det en introduktion till vårt problem och syfte. Problemformulering som denna studie har som avsikt att besvara lyder enligt följande: Hur bygger små lokala företag upp sitt varumärke?Utifrån insamlad teori presenterar vi vår egen teorimodell som ligger till grunden för den senare analysen.

This Bachelor ?s thesis is about the conversations and meetings that take place in the mobile library. The research questions will try to answer: What do the staff talk about with each other, what conversations do the staff engage in with their users and what do the users talk about amongst themselves? The thesis main question is trying to answer of what is characteristic for the mobile library ?s conversations and meetings. Is the mobile library as a meetingplace any different in comparison with the city library? Focus lies on the eveningtours of the mobile library and excludes those tours that service schools and learning-centers.

The aim with this report is to investigate what influence the way playgrounds are used throw the case study in Vänersborg, and also to find methods for municipalities to collect information about how playgrounds are used. The methods were observations, interviews with parents and children, a questionary with questions about what playgrounds they used, how often and why they used them and what the children used to do there. There was also a demographic investigation and documentary research. The most popular playground, Skräcklan, gets visitors from all parts of the municipality. It is located in a park with a view over the lake Vänern, there is a parking place and a café and it has furthermore a large area and many play equipments. Many of the families make shorter trips and picnics to this place. In exception of this playground, the families almost always go to the playground in their neighborhood and their part of the town.

The legal right to take time off from work to care for one`s children has been regulated in Swedish law since late 1930. This right was limited to mothers and was provided under restricted forms. There was a long qualification period and the length of parental leave was limited.Since then, the right to parental leave has been extended through several modifications of the law. The question of equality in both the labour market and the private sector has been one of the greatest forces behind these changes. By including men in the right to take parental leave, the work place has become more equal and it is now considered a natural part of the employee?s life to request time off to care for children.Labour Arbitration Court has shown through its case law that equality in the work place is of the utmost importance and has shown its support in this matter through its judgements.

 Car seats for smaller children, offers very good protection incase of a collision. Unfortunately for the parents? sake , these car seats is heavy to handle outside the car. For example back and forth home and short errands around town. In other words, all those times when you decide to just take out the car seat and carry it instead of place the baby in a baby carrier.

The landscape is a great asset for Göteborg as a city and places in the landscape are much used by the public. This diploma work deals with the question of how nature in Göteborg can become more accessible and how a place in it can be supplemented with new landscape elements. It is a proposal for a new urban park at Björlanda peninsula in the western part of Hisingen, Göteborg, which today belongs to the Swedish Armed Forces and is a part of the Nature-2000 area "Nordre älvs estuarium". The reason for choosing this place is that it is the only area around the costal area in Göteborg that has not been built on and that it contains a very varied landscape. The proposal is presented as three different broschures, dated 10-20 years ahead: A map of a possible system of urban parks including a detail of such a park, Västra Hisingen (the western parts of Hisingen) The idea with a system of urban parks is to make the landscape generally more accessible and maybe open it for people that do not use it today. A broschure of the central area Välkommen, with my design proposal for an urban park at Björlanda peninsula The design aims to utilize the landscape elements water, mountains, vegetation and sky and to intensify the experience of them. A flora for Välkommen that shows a selection of plants for the design proposal.

This paper begins to observe two non-socialist parties in Sweden,Kristdemokraterna and Moderaterna, before and after they won an election. Thetwo parties formed an alliance with other parties and manifested a politicalprogram. The main focus lies on their campaign promises and their premierpolitical area as a single party before the election and what results that has beenproduced a year after. The method is a comparative analysis between the twocampaign programs and the result, parliamentary decision etc. The largest partyModeraterna has completed or started on their main political issue, butKristdemokraternas development has not been that successful.

Spatial design for children nine to twelve years old at the Halmstad City Library. An investigation about the specific needs of the target group and how the child department can be designed to stimulate their experience of visiting the library. The aim was to create a spatial concept from the children?s ideas that inspires to playfulness and lust to read at the library. A more personal goal was to collaborate with an external part to prepare for my future role as a designer within child culture.

I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.

The Swedish Moderate party, often also called the Conservative party, was founded with conservatism as the dominant ideology. During the years, however, liberalism has gradually found its way into the party. The aim of this study is to analyze the Moderate party?s political platforms from 1984 to 2013 from an ideological perspective. Is conservatism still a foundational ideology in the Moderate party, or has the liberal ideology taken its place? The study is based on an ideal type analysis that illustrates the Moderate party?s argumentation in six political issues in the years 1984, 1993 and 2013.