In the increasing urban environments and the modern societies demands for sustainability there is a challange in planning cities with a balance between density and a satisfying access of recreational environments. For attractive cities these environments need to be designed to fit every inhabitants? demands and opinions in some way. Increased knowledge and understanding is therefore needed about how different design styles in landscape architecture affect people and the cities. In this bachelor thesis benefits and disadvantages as well as the experience and impact of two fundamental design styles i discussed; naturalistic and formal/abstract design.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.

The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.

Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.

The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.

The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted. LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The interviews took place at the students school located in a smaller city in Värmlands län, Sweden.

When one experiences a place, it is a complex composition of both social and spatial factors.One of these spatial elements, is scale, which is influenced both by the room size and itsproportions. This paper aims to explore both large and small scale concepts and thus increasethe understanding of how scale directly and indirectly affects the experiences and uses ofurban space.First, is a theoretical discussion of scale in relation to aesthetics and the differencesbetween real scale and perceived scale. Next, is an analysis of spatial perception usingexamples from two existing sites. One, which is understood to have been planned in a largescale and one which is understood to have been planned in a small scale.When preparing this paper, the focus quickly became the importance of scale as itrelates to street spaces. The perception of a street usually takes place while in motion, whichforces it to be perceived in sections.

The purpose of the current study is to present an interpretation of Eros and its demonical aspect as it is described in Plato?s dialogues Phaedrus and The Symposium as well as to attempt to throw some light over the question in which way the erotic as such influences Plato?s notion of how to pursue philosophy. In the first part of the essay an account is given of the Platonic Eros as a unifying element and as striving for being. I defend the position that in the context of the interpreted dialogues philosophy is thought of as an erotic enterprise which takes place as a coming closer to the object of love. This coming closer takes place as remembering in Phaedrus and as creating in beauty in The Symposium.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

This paper is about the facades and the streets impact on theexperience of the city and how architects can create cities forthe human kind with simple tools that makes a hugh difference forthe experience of urban space.As the cities are growing in a faster rate and as more people moveto the cities, they will also affect more people. The differentstructures that can be found in the cities therefore gets moreimportant and giving design to city structures also gets morecomplex because of our higher demands on urban functions andcontent. It?s difficult to evaluate the ultimate city structuresince all people experience their city in different ways, butarchitects still should be able to create urban spaces thatis suited for the human kind, just as we can create differentbiotopes for flora and fauna. Therefore there must be generalideas of what the human being experience as good or bad and theseshould be guidelines when designing urban space.Since urban space is something that most people experience everyday it doesn´t always have a clear impact on them.