Den ökade betydelsen av att som företag ha ett starkt varumärke för att synas på marknaden har inneburit att det läggs ner allt mer tid och resurser på varumärkeshöjande aktiviteter inom företagen. Den växande virtuella världen och den ökade handeln på Internet har i kombination med vikten av ett starkt varumärke skapat en komplicerad situation. Vagabond är ett svenskt varumärkesproducerande skoföretag som har ställts inför de möjligheter och svårigheter som den ökade Internetanvändningen har inneburit. Expansionen genom försäljning via återförsäljare på Internet har inneburit att svårigheterna med att kontrollera hur varumärket framställs på olika sidor på Internet har ökat. Den totala skokonsumtionen har ökat de senaste åren och konkurrensen på skomarknaden har blivit stor, vilket bidrar till att vikten av att sticka ut blir allt större.Syftet med vår studie är att förklara hur det varumärkesproducerande företaget, i vårt fall Vagabond, arbetar med att framställa och bevara sitt varumärke och vidare hur de Internetbaserade återförsäljarna resonerar kring sina produkters varumärken.

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

The purpose of this essay has been to investigate the research and national initiatives regarding film and Cineliteracy in the Swedish curriculum.The results show that, after all research, national initiatives and the continual clarification from the Swedish National Agency for Education concerning film's place in the Swedish subject, the vision of students cineliteracy not at all obtain an obvious place in the curriculum.The research points out the main causes behind this result to be teachers' lack of expertise and the fact that the formal education for future teachers in the subject still upholds traditional views on the subject of Swedish.The initiative presented in this essay also show lack of continuity, lack of adequate professional development opportunities for teachers and lack of practical guidance manuals to help teachers to develop and educate their pupils in line with current research and visions. .

In my opinion, the city is a place fit as much for children as for grown-ups. I have noticed, however, that this is not a view shared by everyone. Does not the urban space belong as much to children as to other people? Yes, of course. Today and in the future most people will live and grow to be adults in cities. I would even take it as far as to say that without children, there will be no real city.

Årligen omkommer ungefär 130 personer i bränder och många av dem är äldre personer som omkommer i den egna bostaden. Äldre har ofta någon form av funktionsnedsättning vilket försvårar agerandet vid en brand och gör dem extra utsatta vid brand. Antalet omkomna i bränder är ett problem och studiens syfte är att försöka kartlägga brand- och utrymningssäkerheten för personer med funktionsnedsättning. Förhoppningen är att studien i det långa loppet kan bidra till att förbättra brandsäkerheten i det egna boende för personer med funktionsnedsättning. Frågeställningarna i studien behandlar skäligt brandskydd i eget boende för personer med funktionsnedsättning samt vilket ansvar den enskilde har för brandskyddet och vem som ska ta över om den enskilde inte själv klarar av ansvaret.Examensarbetet utfördes genom en allmän litteraturstudie med fokus på brand- och utrymningssäkerhet för personer med funktionsnedsättning.

This essay studies what has been written about religious experience and visions both in the past and now. It deals with both the religious experience and tries to explain how and if there is any place in the modern society for religious visions and experience. The essay has a strong theoretical perspective to psychology of religion as presented by Anton Geels whose writings in the subject have been of one of my main sources.The study shows that people of all times and cultures have had religious visions and the feeling of a divine experience even if this has changed because of tradition, time and place. Religious experience and visions can furthermore occur both in a spontaneous, unprepared way as well as being cultured through ascetic practice in order to facilitate the divine reception. The study also shows that religious experience in no means is reserved for special ?chosen ones? but can occur to each and every one, no matter what class, race or position in life.

The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

Scania InfoMate develops web applications that support truck distributors and workshops with the necessary tools for an effective maintenance process. However, the end-users of these applications are faced with as many different graphical interfaces as there are applications. As a consequence, important effects of recognition are lost, developers spend unnecessary time designing new solutions for each application and Scania InfoMate does not present a homogeneous brand image towards its customers.Therefore the aim of this study is to give a suggestion of how a standardized graphical interface for web applications at Scania InfoMate should be designed. The given suggestion should come from thorough investigation of both end-user needs and recent research within the area of usability. In addition to a standardized interface this study also aims to deliver guidelines that support future web application development at Scania InfoMate.Through a combination of methods, mainly heuristic evaluation and user interviews, an elaborate description of usability and consistency problems in a defined web application portfolio is produced.

The purpose of this work has been to understand the reading group from the perspective of the society. The studyhas taken place in the city of Västerås and the results can thus not be used in a more generalized sence. Byfocusstudies conducted with members from four different reading groups connected in different ways to the libraryin Västerås I have reached the following conclusions.According to Jürgen Habermas theories the reading groups, with their ideals regarding education and meetingswhere everybody are equals, belong in the part of the public sphere that he calls literary. There are someconnections to the political sphere, for exempel the down to earth quality of the literature that is the choice ofthe groups and their way of discussing it.One problem that occures when one tries to apply Habermas idéas regarding the public sphere on readinggroups is that the criteria Habermas considers as vital to sphere for it to work properly does not seem to workon the reading groups. Inclusion, eqality and freedom of subjects are necessary to create a public sphere.

The aim of this thesis is to investigate the points of view of three groups of actors about their local learning center and its collaboration with the library. By interviewing groups of actors from the municipal sector, the library staff and students, I aim to investigate their associations of the learning centre, what kind of services it should offer, and how they understand the role of the library staff in specific collaboration between the public library and the adult education administration. The study design is based on Gunnar Grepperud?s and Terje Thomsen?s three missions for a local learning centre; the mission of a broker, a meeting place and a motivator. I also use Carol Kuhlthau?s levels of mediation as an approach to investigate how the actors want the library staff to work in relation to the centre.

This master thesis is about a place that has a story to tell. Olsson?s garden came about when Mr Carl Oscar Olsson acquired a piece of land in Landalabergen in the beginning of the 1930's and at that time he started his industrious work of uniting much of Sweden's flora in his garden. Since the very beginning Olsson's garden has played a lot of different rolls in a variety of situations and meant different things for different people. Today one can find traces from Mr Olsson's life and deeds in the garden.

This study deals with a research on what the opening sounds in movies tell us about the story that we are about to follow. The purpose is to examine if and how the sound in the first five minutes of the movie contribute in giving information about the film?s genre. The theoretical base includes both genre theory and Michel Chion?s theory on film sound.

Syftet med vårt examensarbete var att undersöka teorier om platsmarknadsföring i en svensk kommun och även undersöka vilken roll invånarna hade i utvecklandet av kärnvärden, som är grundläggande för platsmarknadsföringen. Vi gjorde en kvalitativ studie där vi intervjuade två respondenter och åtta invånare i den skånska kommunen Östra Göinge för att lokalisera information kring vilka kärnvärden kommunen skulle kunna grunda sin platsmarknadsförnig på. Intervjuerna jämfördes sedan med varandra och även med tidigare teoretiska studier inom platsmarknadsföring för att lokalisera tre kärnvärden som vi kunde använda som bas i en riktig marknadsföringskampanj, närmare bestämt en mässmonter. Studiens resultat visade att invånarna och respondenterna hade mycket lika åsikter kring hur Östra Göinge uppfattades och att en platsmarknadsföringskampanj måste grundas i invånarnas åsikter för att kunna lyckas optimalt..

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

School ground development is becoming increasingly popular in Sweden today and local community settings are also seen as an important resource for education. The debate today raises the question about the whole city?s pedagogic potential. Outdoor education is a pedagogy that comprises outdoor learning with focus on the sensual experiences. Connection to the classroom education is an important part of the pedagogy and so is the place for the tuition.But how should the place for the tuition, i.e.