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3794 Uppsatser om Place brand - Sida 43 av 253
Grannskapstorg som fenomen - med fallstudien Axel Dahlströms torg
In the 1940s the Swedish town planning was inspired by the English city development with the concepts of neighbourhood and community planning. In order to promote democratic development and solidarity the ideal would be to create community centers with full service. Community centers are part of the building of the suburbs during the postwar period. The buildings in Sweden from 1940 - and -50s were built with the intentions to be good homes for all regardless of income, class and status. Collective solutions to individual problems were characteristic of the Swedish policy during this time.
Tre vanliga grabbar : En studie om platsens betydelse för delaktighet och identitet
The purpose of this study is to describe and analyze the places importance for young people with disabilities. The study?s central questions are what type of places they visit and what characterizes them. It is also about answering the questions why the places are visited and what meaning this has for participation and identity. The study´s central concept is room/place, participation and identity.
Att komma ut till ingenting : Informationspraktiker hos frigivna interner
In this two-years masters thesis the information practices of former interns are examined in relation to a possible lack of certain kinds of information in the prison environment. The essay is positioned in the research field of information practices which means its looking at all kinds of information, formal and informal. Since the essay is in the field of information practices it means the focus lies in how information is taught whithin contexts and groups. Information is not looked at solely as an individual process but is seen as a collective experience.The method of the essay is that of the qualitative research interview. Besides taking an interest in information practices i investigate whether access of information in prisons could be improved and whether the library organisations could be a part of those improvements.The result of my research shows that information in the prison coming from the correctional institution is not perceived as well functioning.
Brand i skärgårdsbebyggelse: inventering samt underlag för bedömning av räddningsinsats
Rapporten ska bidra till att skapa en förståelse för den befintliga situationen i Bohusläns skärgård. Genom att ställa de risker som finns i den typiska bebyggelsen i området mot de resurser som finns har ett underlag skapats för att bedöma om insatser kan genomföras på ett sätt som lagen kräver. Bebyggelsen i Bohusläns skärgård består till stor del av gamla fiskesamhällen och i stort sett alla byggnader är uppförda i trä. Då även platsen att bygga på har varit begränsad har byggnaderna blivit mycket tätt placerade. På flera av öarna i skärgården bor det människor året runt och under sommarmånaderna då sommargästerna anländer ökar befolkningen dramatiskt.
Vad drömmer en bibliotekschef om? En undersökning av bibliotekschefers visioner för folkbiblioteket i ett framtidsperspektiv
The main purpose of this Bachelor´s thesis is to investigate the visions chief librarians have for their public libraries. The world around us and our way of living is changing as the society is changing ever more rapidly. This evolvement also influences the public library, its role for society and individuals, its activities and its design. The question is how the public library can face these changes and what function and role it can get and make for itself in the future. Through qualitative interviews with five chief librarians our aim is to answer the main question of this thesis: What are the visions that chief librarians on public libraries have for the public library´s future? This study also contain the role the chief librarians give the public library of today and what they mean is necessary for their visions to be achieved.
Varumärken - Ur barns perspektiv
Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.
Design - en förmedlare av varumärkets identitet
Sammanfattning Titel: Design ? en förmedlare av varumärkets identitet Fördjupning: Marknadsföring Författare: Daniel Andersson Jennie Pettersson Maria Rudenschöld Handledare: Christer Kedström Frans Melin Problem: I en värld där konkurrensen ständigt ökar, blir det allt svårare för företag att differentiera sina produkter på marknaden. Företagets varumärke och design har kommit att spela en stor roll då deras produkter skall särskiljas från konkurrenternas. Det krävs en medveten strategi och ett kontinuerligt arbete från företagets sida för att skapa en framgångsrik varumärkesidentitet och produktdesign. Ett sätt att skapa en tydligare position på markanden mot konsumenterna och gentemot konkurrenterna vore enligt vår mening att integrera arbetet med varumärkets identitet och design.
Kommunikatören och varumärkesarbetet i tre västsvenska kommuner. "Det handlar om att förädla det vi faktiskt har."
Varumärkesarbete blir allt vanligare i Sveriges kommuner och därmed en del av arbetsuppgifterna för offentliganställda kommunikatörer. Syftet med uppsatsen är att ta reda på hur kommunikatörer resonerar kring varumärkesarbete utifrån demokratiska och ekonomiska värden. Intervjuer har gjorts med kommunikations- och informationschefer i tre västsvenska kommuner. Deras svar har sedan satts i relation till den demokratisyn som presenteras av Demokratiutredningen samt Gromark & Melins begrepp brand orientation, i uppsatsen översatt till varumärkesorientering. Gromark & Melin argumenterar för att en ökad varumärkesorientering i den offentliga sektorn bättre bidrar till mer demokrati än den market orientation, eller marknadsorientering, som de menar är dominerande i dag.
Skymningsaktivitet hos sydlig pudu (Pudu puda) på Nordens Ark ? en jämförelse mellan två olika hägnstorlekar
A study of southern pudu (Pudu puda) was performed at the zoo Nordens Ark in Bohuslän, Sweden during twelve days in Mars and April 2014. Observations were performed during twilight. Time budget and enclosure use was examined, when the animals had access to the whole enclosure of 1000 m2 or a smaller part of the enclosure of 200 m2.
There was almost no difference in time budget between the two enclosure sizes.
At both enclosure sizes the animals spent most of the time at a place that was hidden from outside the enclosure. The hidden place was situated in the house.
Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work
Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.
Myrby träsk - från havsvik till betesmark : En manual för visningar vid Gamla Uppsala.
Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.
Sambandet mellan emotionell misshandel, grad av självkänsla och riskbeteende hos unga kvinnor
To work and live in the same place where ones employer also is the landlord, can create a situation with many special requirements for the individual. Constrains regarding time, space and impact on social life is likely to appear. Based on theory and empirical research about the Boundaryless work and the Psychological contract the purpose of this report is to examine employees who live and work at the same place. This is done by studying the regulation regarding time and space factors and the psychological contracts in expectations and in violation of the psychological contract and the risks associated with this like Locked-in factors. The study includes interviews with managers and employees (n=9).
Vattenanläggningar som gestaltningselement i offentliga miljöer :
Water constructions - as a design element in public spaces is the title of this Master thesis, with a focus on waters function and meaning in the urban environment.
By way of introduction, mans relationship to places is described and the factors that contribute to the reality that we prefer some places more than others. A good place to stay is open but well defined, gives protection, offers a good view and is varying in topography and vegetation, together with contents of single landscape elements like visible water.
This study then continues to discuss mans relationship to water and its means for our wellbeing. Despite the fact that people have a different relations to water due to personality, background and age, it?s an element that raises positive feelings, interest and aesthetic pleasure for most people.
Att kommersialisera och sa?lja en plats : en analys av resereklam, representationer och geografiska fo?resta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.
Mobilt internet för skogsbruket med CDMA2000 i450 MHz - bandet :
Improved wireless datacommunication with the forest machines might be the next big step in the logging process. The use for wireless communicationsystems within the forestry is among other things to report the production from the forest machines, to supply the machine opera-tors with the right information and for safety. CDMA2000/ 450 is a third generation mobilecommunicationsystem which could replace the old NMT- 450 and for comparatively low costs. The reason for the low costs is that you only have to use the old NMT- 450 masts and supply them with new equipment. In the test of CDMA2000/450, that has taken place in northern Uppland, two kind of files have been sent.