Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

This project has resulted in an website at www.tinadunker.se, where you also can download the project in it´s written form to get a deeper view of the project. This project aims to explore fear of violence in public places. Fear of violence reminds us that there is a problem in our urban environment that leads to spatial consequences in using public space. Many groups in our society experience fear in their everyday life but this project has focus on women?s fear.

The aim of this study is to understand how the library environment affects the experiences and feelings of public library users. In order to concretise this, the study sets out from the public library in Bollebygd. We wanted to find out how the library users experience the library environment. Does the library environment affect the meeting between library users? How does the environment affect their moving patterns inside the library? Which environmental factors influence the users' experiences? Our questions were: how do users experience the library environment - as a mediating space for information and culture? - as a social room and meeting place? The material used to attain the purpose of the study consists of qualitative observations and interviews, and literature studies.

This thesis has two purposes: (1) to analyze the emptiness in Blodbok by Christine Falkenland, and (2) to analyze my own reading of the same book. I have chosen to focus on how emptiness is expressed through the body, the language and the place in Blodbok, because of the deep impact these seem to have on the emptiness. The thesis discusses what kind of emptiness that is described, what it does to me as a reader, and how it is connected to other works by Falkenland. Cultural politics of emotions by Sara Ahmed, Uses of literature by Rita Felski and Pouvoirs de l?horreur by Julia Kristeva together form the theoretical framework.Blodbok is a poetry collection, about the loss of a mother.

The water tower in Uppsala city forest was built in the late 1950's in what is now a nature reserve. The unique place was supposed to be visited by people, which is currently not the situation. This bachelor thesis aimed to perform an analysis and make a design proposal for the environment surrounding the water tower. The analysis was performed using the methodology previously described by architect Arne Branzell. The methodology focuses on how a space is perceived by a person moving through it.

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

In a condominium with two-apartment buildings, lies an area, formerly used as a playground, nowadays wasted and abandoned. The owner wanted to embellish the place and get a new use for it, preferably as a gathering- and feast-place. The work is described with focus on the construction with describing pictures and sketches. The production of the sketches is not reported more than that they are attached at the end of the paper. The practical work is done and documented.

The purpose of this thesis is to research public librarians view ofthe public library as a meeting place and how it may contribute tofacilitate social integration. To study this we have asked thefollowing research questions: How do public librarians work withthe public library as a meeting place? And how do they contributeconditions for ?soft inclusion??The method we have used for this study is semi-structuredinterviews. Seven public librarians from the Gothenburg areawere interviewed and the empirical material was analyzed usingqualitative content analysis.As a theoretical foundation we have used Dorte Skot-Hansensmodel of the public library as a third place and Mikael Stigendalstheory on social inclusion. Furthermore have we used research onthe public library as a meeting place and social integration as acomplement to the model and the theory.Conclusions from the material gathered is that public librarianssee the public library as a meeting place with potential tocontribute to integrating individuals and groups with one another.The librarians? foremost method was to attract visitors withactivities aimed at certain target groups.

The courts international juristiction within the European union is regulated by the Brussels I Regulation. Article 2.1 of the Brussels I Regulation contains the fundamental provision. According to this Article the plaintiff shall submit an action where the defandent is domiciled. The Regulation provides exemptions to the this provision in Article 2.1.The court of the international case can also be determined according to Article 5 (1) of the Brussels I Regulation. This Article contains an alternative to the general provision within Article 2.1.

What gives a place meaning for it?s users? The intention of this paper is to investigate how landscape architecture is able to form places that evoke involvement from it?s users. Ideas within architectural theory such as territoriality space and place is being explained and used when analyzing several different case studies. The places for my case studies are all distinct in their expression and can all most be treated as objects on their own. In my case studies I came to the conclusion that a designer can work in many different ways to create a site that appeals to it's users, but that it is the sites that allow users to interact that become meaningful places..

Industrilandskapet is an area in central Norrköping who has undergone major changes during the 1900s. The area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that Industrilandskapet has undergone. The four businesses all have in common that they use and care of Industrilandskapet in both marketing and as a working place. The businesses are in this study represented by four informants who were interviewed with semi-structured interviews.The results from the informants are analyzed by support of theoretical points.