The purpose of this thesis is to provide a better understanding of how dairies use colour, picture and shape in order to influence customers? buying decisions of fruit yoghurt. In order to reach this purpose the research was conducted through case studies of three dairies. In this research three research questions were created with focus on the visual elements colour, picture and shape. The method of data collection was performed through interviews with dairies as well as documentations.

The aim with this thesis is to study how the phenomenon young people who run away from home (runaways) is presented in the research literature. The question at issue in our thesis is: How does research literature present the phenomenon of young people who run away from home? We have selected seven primary documents that we consider gives a broad picture of the knowledge about runaways. We have a postmodern and a hermeneutic approach in our thesis. Our material has been analyzed on the basis of social constructionist theory and the new sociological paradigm of childhood.

New tools for the assessment of aphasia are important for bothclinical work and research. To see how they relate to already existing testscan increase their usefulness. Western Aphasia Battery ? Revised was translatedto Swedish and compared with the Swedish aphasia test A-ning, partlyto compare content and partly to see how sixteen people aged between 22and 92 with aphasia performed on the tests. The subtests did not correspondcompletely and the type of items included varied a lot.

In this paper I have studied how feminist parents talk to their children about body and sexuality and with which intentions they speak the way they do. The aim of the study was to locate strategies applied to give children positive relations to their bodies and their sexuality. My data are constituted by answers from a questionnaire sent out to an e-mail list for feminist parents. The answers have been compiled and analyzed, mainly qualitatively by the use of discourse analysis, with support of poststructuralist theories about language, gender and heteronormativity, as well as theories about children?s sexuality.

The purpose of this study is to compare how the male journalists of the Slitz magazine and the female journalists of Veckorevyn represent the female sex. Slitz is dominated by sensual, sexy pictures of women. The texts describe the women on the basis of the journalists opinions. The women themselves do not get the same opportunities as the journalists to tell the readers who they are. Slitz magazine objectify women, they seem to be aware of it and do not hide their purpose.

This bachelor´s thesis analyzes the video game Red Dead Redemption and the historical use of the environment and atmosphere in the game. The theory and method used is media research and social memory studies. Two questions were asked: how does Red Dead Redemeption convey and produce the historical environment and the historical atmosphere. Furthermore subqueries/criterias were used to help answer the main questions.The analysis was divided into two parts, the first part we analyze and discuss the games historical environment and the second part analyzes and discusses the historical atmosphere of the game.The conclusion is that both the historical environment and the historical atmosphere is present in the game through picture and sound, the text only works as a guide. The picture and sound live in a symbiotic relationship and depend on each other to fully immerse the player to the game.

Sweden and the surrounding countries have reorganised their armies towards a manoeuvre warfare concept. In Sweden new regulations were produced in the middle of the 90s using manoeuvre warfare as a basic idea. The purpose of this paper is to produce a clearer picture of the Swedish manoeuvre warfare concept and how it can be implemented. An inductive method of working has been used, qualitative data has been gathered and studied.The Swedish manoeuvre warfare concept has been difficult to define because of indistinct actions. It is only after complementing interviews that the picture has cleared up.

The purpose with this thesis is to analyse images in the confirmationbook Via Mystica from a gender perspective. By using two different ways to analyse the pictures, a content analysis and a semiotic picture analysis, the result was as follows: The pictures of men an women fortifies the construction of gender. The girls in the pictures are represented as caregivers and comforters, while the boys are represented as strong and tough. The four pictures from the semiotic picture analyses showed how easy it was to categorise the men and the women in the photos in opposing stereotypes. The women are percieved as weak and submissive while the men were either strong criminals or a strong hero.

The education sector can be seen as a cornerstone of today's society, an organization that is under constant change and evolve as society. The compulsory school system is of significant role in society that places high demands on its management. The following study investigates the requirements for documentation in primary school organization and operations, and how these requirements are perceived and affect the school's organization and activities of the study carried out at different levels of the organization so as to get an overall picture of its impact. In order to analyze and create understanding of the results, the study applies the theory of New Public Management and various reforms that can be linked to the increased documentation requirements and its influence in the public administration. Study results show that there is a mixed picture of the documentation impact on the school system. Shown are both positive and negative effects of the documentation requirements.

The purpose of this Master?s thesis is to examine if there is any gender role stereotyping conveyed in recent children?s picture books. The picture books examined are the ten most popular which are selected by a combination of Bokjuryn in Sweden, 2005, and children voting. Furthermore there is a winner each year. The investigation concerns how protagonists, girls and boys, are portrayed and, moreover, if there are any breaches of traditional gender patterns.

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as nostalgia and pedagogy are tightly connected.

This master thesis deals with questions concerning facts and fiction in the world of Beatrix Potter's rabbits. The purpose is first and foremost to find the connections between the pet rabbits, that she used as art models, and the rabbits that came to life through her "tales".The method has been to gather facts through biographic reading, and to analyse Beatrix Potter's rabbit tales, using tools developed by Swedish picture book experts. The rabbit characters are thoroughly examined and so are the settings where the tales take place. Matters concerning Beatrix Potter's painting technique and illustration style as well as her literary and pictorial inspirations are dealt with.Conclusions are, that the fictive rabbit characters have indeed a lot to do with the fact that Beatrix Potter was interested in natural history and studied animal behaviour and anatomy in detail. For a long time rabbits, both wild and domesticated, were her favourite study objects which provided conditions for her rabbit fantasies.

Syftet med denna studie är att bidra med kunskap om hur synen på barn reflekteras genombarnlitteratur från åren 1930-2001. Mer specifikt har fyra olika bilderböcker analyserats:Hattstugan (1930), Känner du Pippi Långstrump (1947), Till vildingarnas land (1967) ochGittan och fårskallarna (2001). Analysen har rört böckernas personskildringar, berättarröstersamt tid, rörelse och kausalitet. De frågeställningar som har använts är: Hur framställsbarnkaraktärerna i dessa fyra barnböcker? Och vilken syn på barn gestaltas genom dessakaraktärer? Resultatet av analysen blev att ingen av böckerna förmedlar endast en syn på barnutan barnkaraktärerna framställs på flera olika sätt.

My project is based on a journey to India in thewinter of 2011-12. I knew that I wanted to dosome sort of travelouge based on my photos fromthe trip. I also knew I wanted to do some sort ofbook. How this, the story of my travels in India,would be told and what the theme was going to be,that was more elusive.I started out with the notion of a retelling of theold epic Ramayana and combining this with mytravels and the critical perspective of Edward W.Saids Orientalism. This proved to be an impossibleequation and I also had to rework my plan to fitthe tight timeframe I had.

Our intention with this work has been to examine if books in one particular subject share the same ideology, or if they contain several different ideologies. We have chosen to study and analyse books that deal with death and grief. We suggest that we will get an idea of how society looks upon death by examine how death is presented in books for young children. We have studied and adopted well-known writers on the topic to give sufficient background to our research. In the main public library of Gothenburg we found the latest bookindex of different themes recommended by Bibliotekstjänst.