The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given..

Archbishop KG Hammar has attracted attention for his liberal position in theology. His view on the role of language and communication is central in several books and articles he has published as leader of the Church of Sweden. One of his main theses is the fact that meaning is created in the encounter between text and reader. He often reiterates: God is relation. This non-traditional dynamic stance has a broad impact not only on theology.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

The content of this essay is the critical treatment of ritual research in Uppåkra during the Iron Age in relation to Charlotte Fabechs research.From what has been concluded for Uppåkra a condensed chart of Uppåkra's rituals is produced. This chart is compared with what Fabech has put forward for Southern Scandinavia. Fabech's categories and theory have been widely used by the researchers of Uppåkra, and this is critically examined.The most important conclusion is that the similarities between the Uppåkra research and Fabech picture are not great. This source critical point indicates that the massive use of her research in order to explain the rituals in Uppåkra can have been misdirected. The mismatch is mainly due to the fact that places like Uppåkra is of extraordinary character..

Research shows that almost 30 per cent men and 20 per cent women at the age of 16-24 in Sweden download music on a regular basis instead of buying records. Thanks to modern technologies teenagers of today have become used to downloading music illegally from theInternet. Even though legal alternatives, such as Spotify, have become popular, the behavior of illegal download of music still persists. What do record companies do to prevent this phenomenon and why do they go to such length to stop this widespread movement? The question is, why is illegal download of music a problem ? and for whom? To investigate this I?ve read books about the subject, analyzed web pages of alternative record companies and interviewed a drummer in a local band.

Many people turn to documentaries for knowledge about animals, but do documentaries give us a truthful portrayal of animals and their behavior? This study looks at how the communication behavior of the portrayed animals is depicted in three episodes of The Life of Mammals. These episodes were observed after which the contents were compared to scientific literature on the same topics. The results show that quite little communication is actually shown in the episodes about plant predators and meat eaters and relatively much of it is shown in the episode named Social Climbers, involving primates. The matching literature suggests that based on the narrative and the accompanying footage, the viewer is getting a realistic picture, with the exception of a few questionable cases..

This master's thesis in Library and Information Science examines how the genre division of the horror fictionis constructed at the children and youth department of a library by studying subject headings of the titles.The aim is to examine what is included in the genre, in the two labelings called vampire and nail-biter/spine-chiller, what separates them, and what difference there is between children and youth thrillers/horror fiction. Also the cover designs and how readers portray these books are studied. The study is made in order to develop the knowledge of the genre to help librarians and borrowers. The great popularity of the genre among borrowers and people in general, and the importance of having knowledge of things that borrowers are interested in, are the motivation of performing the study. The method is a case study and conducted with and based on genre theory which shows how a genre is defined, how it can be divided and what conventions there are for the horror fiction in particular.

This Swedish essay deals with a study of two tourist brochures of Värmland from two different years, 2005 and 2007. The purpose is to examine what their differences and similarities are through a comparison. My focus is put on what tourist categories the brochures mainly turn to. I want to se if they turn to all tourists or if they lean towards a special group of people.To guide me I have used both textual and picture interpretation.I have created my own tourist categorization as a tool for my study, named The matter tourist-related categorization. It contains six categories which all have some common denominator where tourists will fit in.The result shows that all tourist categories are mentioned even if some are more frequently mentioned than others.Key words: Tourism, brochures, categorization, interpretation, nature and culture..

How do you reed a book? Do you start at the beginning,or do you begin with the end or maybe in the middle? Inmy exam project I elected to work with a photographicpublication about fragments of pictures combined in differentways, changing the context of the photographs andmaking the reader search for the whole picture, literary.During the project I tried to create a method for foldingwhich would make the pictures communicate differentlydepending on how they where stacked against each other.I wanted to explore new ways to read the photo book, andhow the format could be transformed by folding, to beable to show the pictures in a larger scale. Working withthe material from an earlier project about defragmentation,I wanted to create a book that would correspond tothis and figure out how it would work..

Syftet med vår studie var att undersöka om, hur samt när förskollärare och lärare i förskolan, förskoleklass och skolår ett använder sig av barnböcker och högläsning i det pedagogiska arbetet med barn, samt deras medvetna tanke bakom bokval. Vi var även nyfikna på vilka yttre förutsättningar (miljön) det finns för att skapa läslust och läsro. Resultaten förväntades ge klarhet i hur sambandet mellan barnbokens ställning och dess användande såg ut. Resultaten visade att förskollärare och lärare värderar barnbokens roll i verksamheten högt och många visade på en medvetenhet om de förtjänster användandet av den för med sig. Detta återspeglades dock inte helt i den dagliga verksamheten, där barnlitteraturen främst erhöll en funktionell roll.

The purpose of this study was to find out what kind of fiction 120 borrowers at Sundbyberg'stown library borrow and how they obtain information about the existence of the books theywant to borrow.I have carried out an inquiry among those visiting the fiction area of the library and alsointerviewed three librarians. To be able to compare my results with other more extensivesurveys, I have studied some literature about, e.g. reading and library habits. Furthermore, Ihave read articles about fiction at libraries and culture politics. I came to the conclusion thatcrime novels are the most popular kind of fiction whereas science fiction and fantasy fictionare the least popular ones.

This paper is a semiotic analysis of nine images that are photographed in the "third world" by documentary photographer Brent Stirton. These images are analyzed on the basis of the three theoretical perspectives postcolonialism, intersectionality and postcolonial feminist criticism. The Analysis examine how men and women are represented in these pictures from the ?Third World?. As well as an attempt to understand what story these pictures tells the spectator and what kind of picture the spectator gets of the ?Third World? thorough these photographs in return..

The topic of this paper is tuberculosis, especially in regard to the sanitarium movement and the efforts that were made to cure, ease and stop the spreading of the disease. The sanitarium movement was established in the late 19th century before any effective cure for the disease had been found. At this time the only treatment for the patients were fresh air, rest and good food. The paper analyses the case books for some of the patients at the sanitarium Lugnet which was situated close to the Swedish town Växjö in order to see if the treatment of the patients differed depending on gender. The result of the inquiry suggests that there were no difference in the treatment of men and women..

This essay is a historiographical analysis of the picture of the transition period between the Bronze and the Iron Ages in Greece presented in A. M. Snodgrass' The Dark Age of Greece and V. R. d'A.

FörväntanEn berättelse om en flicka som älskar att läsa.Som växer upp och går på en skola där hon får lära sig att skapa rumsligheter.Som vill finna ett sätt som gör att hon kan omsätta allt det fantastiska hon finner i sina böcker i sitt rumsliga skapande.Hon utgår från en specifik bok, The Night Circus, skriven av Erin Morgenstern. (2011, Vintage Books)Hon söker efter sättet. Genom att läsa. Och läsa igen. Genom att klippa.