En resa i turismen
Jämförande text- och bildtolkning av två värmländska turistbroschyrer
This Swedish essay deals with a study of two tourist brochures of Värmland from two different years, 2005 and 2007. The purpose is to examine what their differences and similarities are through a comparison. My focus is put on what tourist categories the brochures mainly turn to. I want to se if they turn to all tourists or if they lean towards a special group of people.To guide me I have used both textual and picture interpretation.I have created my own tourist categorization as a tool for my study, named The matter tourist-related categorization. It contains six categories which all have some common denominator where tourists will fit in.The result shows that all tourist categories are mentioned even if some are more frequently mentioned than others.Key words: Tourism, brochures, categorization, interpretation, nature and culture.