Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former..

The aim of our study is to gain understanding of how parentsperceive their own, the preschool's, and the library's efforts to stimulate preschoolers' enjoyment and yearning to read, as well as what types of collaborative efforts the parents seek.The study is based upon qualitative interviews with parents, both mothers and fathers, to preschool children (aged 1.5 to 6 years old). The analysis does not offer any generalizations. We have chosen to use a sociocultural perspective as the theoretical starting-point of our study, our thoughts being that we learn together with and by the help of others. We consider this perspective to be closely related to Aidan Chambers's "The Reading Circle", which we have chosen to use as our tool of analysis.It turned out that the parents perceived their own reading stimulating role as crucial, even if they did not consider all they did as reading stimulative. Some things, such as discussing the book while reading, occurred naturally but is also an important part to stimulate reading.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

This study examines four short stories- ?Gudarnes like?, ?Vänner?, ?Lolo? and ?Kvinnor? - in a novel called Upptäckter written by Ulla Bjerne in 1918. My aim has been to study whether Bjerne in these stories writes from a New Woman- position. The New Woman novel as a genre flourished around the end of the 19th and the beginning of the 20th century. I have also studied whether Bjerne in these short stories uses a melodramatic style.

AbstractThe purpose of this essay was to examine how young people who are about to graduate from high school define and value their future. We also wanted to se which emotions they associate with their future and what or who influences them in their choices in life.The questions for our study were:What does it mean for these youths to become an adult?What images do they have of future education, profession and unemployment?What or who influences the picture they have of their future?What kind of attitude do they have towards the future?We approached the research with a qualitative method and interviewed ten youths in high school. Our conclusion was that the youths had an ambivalent attitude towards becoming adults; it was scary and yet exciting. The youths had the impression that education was important in order get a good job and to avoid unemployment.

This master thesis is about access to literature translated into Swedish sign language for deaf at the public libraries. It is by now a well-known fact that there is produced very little literature in sign language for deaf. This is so even though the policies for the library nationally and internationally, and the public law for libraries in Sweden says there should be literature available for all groups of disadvantaged people. People who have problem reading ordinary ink books have the right to get the book adapted into a medium accessible for them. The goal of the Swedish law for disadvantaged says that in 2010 Sweden should be accessible for all irrespective of weather you are deaf or not.

We have through our theoretical framework been able to create a simplified measuring tool for a KIZ; the S-TKL. We have found that the S-TKL is possible to implement on the Öresund Region but with some flaws. Even though the Öresund Region has implemented the mindset of a KIZ, accurate statistics are in some areas hard to find. We can also through our empirical findings say that it is difficult to use the S-TKL on Shenzhen. The data we have found gives a good indication of both of the regions.

The aim of this qualitative study is to examine how users of talking books perceive the possibility of downloading talking books from home without visiting the library and how this affects them. Three research questions were formulated:How do talking book users reflect on their library usage?Have the subject's' library usage changed since introduction to the download service?How have users experienced the service?To answer these questions, five semi structured interviews were conducted with five different users of talking books in Sweden. All subjects were currently using download services which they had gained access to from their local public libraries. In analyzing the interviews, a theory established by Henrik Jochumsen and Casper Hvenegaard Rasmussen in Gør biblioteket en forskel (2000) was used.

The PhonePages of Sweden is a company that develops software for mobile units, especially cell phones. This thesis treats the development of, and contingencies for, a mobile phone directory, using the limited resources found in a mobile unit. The project was implemented and executed at The PhonePages with the intention of creating a product to sell to a third party.By studying different solutions, their benefits and drawbacks, an abstract picture of the product was constructed. Problems covered include compatibility problems caused by todays platform diversity as well as problems with saving, organizing and presenting data.The main goal was to create a phone directory which does not make external information retrievals. The service should contain both company and personal information, with name and phonenumber.

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

This thesis seeks to investigate how Swedish first class hotels by use of IT can improve customer service and thereby increase the share of loyal guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent hotels. To get a broader and more generalized picture of the hotel industry four smaller studies at other hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the hotel and its guests and make possible a continuing relationship between visits that strengthens guest commitment.

This thesis is about the bookmobile service in Sweden of today. The purpose is to examine how the staff motivate the existence of the bookmobile. Other purposes are to study the goals of the service, to describe ?daily life? of the bookmobile, examine the changes of the service during the years and discuss possible changes in the future. The study is based on interviews with thirteen staff members from six Swedish communities, of both rural and urban character.

The aim of this Master?s thesis is to describe and compare the debates regarding the public funded publishing company En bok för alla (EBFA). On two occasions, 1992 and 2007, the public funding was threatened, which lead to debates and protests. The funding was revoked in 2007. I want to examine if by studying a particular product of cultural policy, one can se tendencies to how the cultural policy in whole change over time.

Bachelor thesis in Interaction Design by Håkan Carlsson, spring term 2007, Malmö University, School of Arts & Communication. The climate for video sharing online is somewhere in the border of becoming a place for only the big companies to distribute material with general interest, or small communities with genre-specific interest to attract a larger audience. In this article I will look at the travelindustry to see what possibilities can be implemented into communities with interest in planning and travelling. I will argue that the importance of collaboration with different media can create a bigger picture so that more people can use and discover each other?s travel videos and experiences. I have also taken a closer look at social interaction at online communities such as MySpace and YouTube.

The aim of this university paper was to understand how eight former clients at Staple reformatory had experienced their stay there. The clients at Staple are young people between 13-20 years old, both boys and girls.The basic questions were: What picture do the clients have of the treatment they received?What has been, from their perspective, the most important during their stay? Do the clients think the time spent at Staple has helped them? And how do they describe their change, if there was any?We gathered the information from the youngsters with qualitative interviews based on a manual divided into covering different themesWe found that the time at Staple had been very positive for all the former clients that we interviewed. They described the relations with the staff at Staple as central for their rehabilitation. The most important task for the people that work there is to set a good example for the client, and to be role models.