Abstract (Engelska)The aim of this study is to investigate who is being emphasized, constructed and normalized as the addressee written for, in the text book ?Körkortsboken 2013?. Körkortsboken is used as the major textbook in the theoretical part of the education necessary to obtain a drivers? license in Sweden. Most people in Sweden obtain a drivers? license, sooner or later.

Our intention with this work has been to examine if books in one particular subject share the same ideology, or if they contain several different ideologies. We have chosen to study and analyse books that deal with death and grief. We suggest that we will get an idea of how society looks upon death by examine how death is presented in books for young children. We have studied and adopted well-known writers on the topic to give sufficient background to our research. In the main public library of Gothenburg we found the latest bookindex of different themes recommended by Bibliotekstjänst.

This thesis focuses on the driver?s experience of the road and its surroundings. ?The view from the road? takes place every day and a high-quality ?road experience? is therefore a question of importance. Since cars made their breakthrough in the 1920-30, the approach to ?the driver experience? has varied notably.

In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

This Bachelor thesis is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an interesting case, since they are still quite new on the market and have all the possibilities to succeed.The purpose for the thesis is to examine Mouli?s use of marketing in social media and to evaluate what could be done to amend the communication.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

This essay discusses the import of cod (Gadus morhua) in Sweden during the Middle Ages through isotope analysis of cod vertebrae. The isotope analysis is used to trace the cods origin to either the Baltic Sea or the Atlantic Ocean. The bones were subjected to d13C, d15N and d34S analysis; 64 of  the analyzed bones met the quality criteria. The isotop data showed that import of Atlantic cod was significant in medeval Sweden. The analysis suggests that there is no specific time or event that the sites start to import cod but this varies from site to site. .

The purpose of this master thesis is to examine how librarians/cultural workers act in projects in order to stimulate and promote reading among children and youth in sparsely populated regions in the county of Jämtland during a period of three years, and if/how these projects differ. The examination is based upon the progress of these projects in four of eight communities. Four librarians and two cultural workers have been interviewed in order to get their view of the proceedings of the projects. The results indicate that the four communities all made up plans for three years but in different ways. They mainly collaborated with the school but also with the board of children's health and the preparatory school.

This paper deals whit the problems concerning social organisation in the county of Dalarna in middle Sweden during the Middle Ages 1050- 1528. This paper also deals whit the every day ife in Dalarna during the same period. In the paper archaeology, ethnology, history and osteology is used in order to create a so accurate as possibly picture of every day life at the farm, the villa and the keep. Each environment is compared to each other in order to try to see the social structure of the county. The geographic frame for the paper is the part of Sweden above the border zone of Limes Norrlandicus, or lower Norrland.The results presented in the paper shows that Dalarna most probably had a flat social organisation in the meaning that the every day life and its artefacts was much the same in all the environments.

The aim of this master's thesis is to describe the visibility of the university libraries in the strategic documents from the actual universities to which they belong. And also, the image of themselves they send out, are examined. By examining different kinds of descriptions we want to get a clearer picture of how and in what amount the libraries are mentioned in highest level strategies. By doing this we expect to find out the libraries' strategic role in higher education and research. The research questions are: What role and function are assigned to the university libraries in strategies created by the schools' highest administrative levels? How do the libraries present themselves in their own strategies? The approach is cross sectional and the time frame is year 2008.

Frigoscandia Freezer AB have seen themselves as an entrepreneur company for a long time, but have lately begun to realise that they have to go against a more administrative era. With that insight they have begun to examine their enterprise in order to achieve this. The division Team Spare Parts has started a project with the intention of checking-up the inventory management, and improving it for the future. To get support for this and other point of views, they decided to let us do our exam thesis as a part of the project.The first part of the thesis deals with the appropriate inventory theory. All calculations in the other parts of the thesis have been based upon this.

Författare: Linda HallqvistHandledare: Gabor BoraProjekt: C-uppsatsTitle: The Big Picture: En kvalitativ undersökning angående första intrycket av datorspelInnehåll: Undersökningens syfte är att se föräldrarnas första intryck av ett datorspel, dess omslag. De metoder som används i undersökningen är en bildanalys med en semiotisk inriktning samt gruppintervjuer med fokusgruppen föräldrar. Materialet som förekommer är tre stycken slumpmässigt utvalda omslag till spel för barn i åldrarna 3-6 år (PEGI 3). En enskild bildanalys har gjorts av författaren samt en analys av föräldrarnas åsikter av de det ser på omslaget. Detta resulterar i att föräldrarna förknippar det de redan känner till som någonting positiv då de känner trygghet av det tack vare sina erfarenheter medan i andra fall kan det de redan känner till leda till någonting negativt.Nyckelord: Datorspel, föräldrars syn på datorspel, bildanalys, semiotik, omslag..

The aim of this study is to examine the roles of the children?s librarian in a reading aloud context. To reach understanding in this subject, we have conducted interviews with four Swedish librarians working in public libraries whom are involved with reading aloud practices. Previous research shows that the reasons for reading aloud in libraries are diverse and plentiful. Such reasons can be to spread cultural experiences, help children develop their language skills and promote the library to the public.

Tidigare forskning har visat att barn har lättare att ta till sig ett nytt språk när de redan finner trygghet i sitt modersmål. Under våra verksamhetsförlagda utbildningsperioder har vi mött olika synsätt när det gäller huruvida barn ska eller inte ska ha modersmålsstöd i förskolan. Därav väcktes ett intresse för vår studie vilket mynnade ut i ett examensarbete. Enligt läroplanen skall alla barn erbjudas modersmålsstöd vilket vi lutar oss tillbaka på i den här studien, då det är läroplanen vi arbetar efter som verksamma pedagoger.Genom att göra observationer där vi tittade på hur en verksamhet fungerar där majoriteten av barnen är flerspråkiga har vi kunnat samla på oss material för en analys kring modersmålsstöd i förskolan samt hur pedagoger arbetar för att främja barnens flera språk. I analysen har vi framställt den data vi har fått fram och har sedan genom diverse tidigare forskning arbetat fram teorier kring vad vi har sett och vad det har för betydelse för förskolans verksamhet.

The purpose of this paper is to carry out a domain analysis of Section for Maps and Pictures at Uppsala University?s Library and investigate its business, collection and knowledge organization. Birger Hjørland?s socio-epistemological domain analytic paradigm is applied. As methods, Hjørland suggests eleven approaches, and from them he emphasizes especially the importance of the historical and epistemological approaches.In this paper three questions are analysed.