The marketing campaign ?Låna dig rik? [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of the campaign itself but that the public views where arguably absent..

In this paper discourse analysis on the Ethiopian National Action Program (NAP) to combat desertification is made. The aim is to describe how the overall image/picture of desertification, its causes, and effects and of possible solutions are presented in the NAP. The result of this analysis shows that the main cause of desertification is human activities mainly due to the poorly developed socio-economic situation in the dryland areas. It is indicated that an excessive dependency of the rural population on the natural resources, particularly land, is the major cause of land degradation and this deterioration of land is said to have been caused by the rapid population growth, overgrazing, forest clearing as well as past government and institutional failures. In addition it is indicated that the effect of desertification usually involves ecological changes that sap land of its ability to sustain agriculture and human habitation, therefore the most serious threat to human welfare.

This study focuses on why people not longer want to be a part of a religious communion they have earlier been a part of. To examine this I have made seven interviews with people who have left their previous communions. Together with the methodological and theoretical discussions on discourse analysis, Richard Jenkins discussions on identity and theories concerning the post-modern society, I have made an analysis on how these people consider their previous communions and its members. They refer i.e. to the social control, the ?closed? culture and the non-questioning-culture that constitute the communions and its techniques.

Syftet med denna uppsats har varit att belysa hur bilden av socialtjänsten förmedlas på internetforumet Familjeliv.se. Vårt fokus har legat på barnfamiljers kontakt med socialtjänsten. Vi har undersökt om vi kan se några mönster i hur socialtjänsten beskrivs och om detta skiljer sig åt om är en ?klient? eller en socialarbetare som skriver inlägget. Syftet har också varit att belysa hur ett internetmedie påverkar sättet att kommunicera.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

How do men who define themselves as feminists create and maintain an identity as men? In this qualitative study four men involved in feminist organizations were interviewed about their views on women, men, sex and feminism. Theories of language, psychoanalysis and ethics were utilized to further our understanding of the material these men produce in their effort to define themselves. Our object of study is the text, which we believe holds the key to understanding how an individual shapes his world and himself. The result is our interpretation of the text and its underlying mechanics.

Till följd av Vattenfalls uppmärksammade investeringar i fossilbränslebaserad energiverksamhet har vi genom att analysera den riksdagspolitiska debatten kring Vattenfall, sökt efter återkommande yttranden, genom vilka vi  konstruerat diskurser som står för vad riksdagspolitiska aktörer anser i frågan om det statliga styret av Vattenfall. Vi kommer fram till att det inte helt oväntat går att skapa två övergripande diskurser, där de olika politiska blocken verkar inom varsin diskurs i frågan om hur Vattenfalls miljöintentioner ska uppnås..

This report is the result of a degree project in building engineering, at an advanced level. The project evaluated a building from a technical and historical point of view, and focused on its energy consumption, particularly the energy used for heating. The building in question was a small apartment building in Strömsholm, Sweden. It was made in 1902, from vertical logs, a not so common form of the traditional log house. The goal of the project was to evaluate if the energy consumption could be reduced in accordance with building preservation regulations, that is without damaging any of the building?s cultural or historical values.The building was surveyed with the help of archive and literature studies, interviews and inspections.

This essay examines how the conflict in Libya in 2011 was reported by the Swedish newspaper Dagens Nyheter and the American newspaper The New York Times. The purpose is to examine how the conflict is portrayed and what similarities and differences that exist between the two newspapers. We have used a quantitative content analysis and critical discourse analysis to get our results. In conclusion, both newspapers polarize the conflict to a large extent, resulting in a one-sided and biased account. However The New York Times is more objective and neutral in its portrayal of the conflict..

AbstractFörfattare: Liselott HolstTitel: Studie- och yrkesvägledares yrkesidentiteter- En intervjustudie med några verksamma studie- och yrkesvägledare på grund- och gymnasieskolanMasteruppsats: 91 ? 120 hpHandledare: Niklas GustafsonPedagogiska Institutionen Bakgrunden till denna uppsats är att det riktats en hel del kritik mot skolans studie- och yrkesvägledning av bl.a. Skolverket. Ur dessa rapporter framkom bl.a. kritik mot att det idag finns stora skillnader i kvalitet mellan olika kommuner och olika skolor när det gäller skolornas studie- och yrkesvägledning.

The purpose of this study is to examine discursive change regarding mathematics and language in the Swedish primary school curriculums. The study analyzes pedagogical discourses represented within the curriculums and how they represent different pedagogical theories in relation to discursive and social practice. The analysis shows a change towards a more language oriented curriculum discourse in mathematics which still carries an intertextual and discursive heritage from the prior curriculums. In relation to the early curriculums of the Swedish primary schools the former explicit differentiation of students becomes implicit as the language skills become of increasingly importance..

My study focuses on how heterosexuality became, and still is, the norm for sexuality in Namibia. My aim is to through interviewing young academics from University of Namibia and by using discourse analysis, queer- and postcolonial theory, try to find out how these young academics perceive sexuality. My findings are that my respondents perceive heterosexuality to be natural, normal and given by god, and that they perceive homosexuality to be ?a big no-no?. There are certain institutions in the Namibian society that regulates how the Namibian people thinks about sexuality, and my findings are that these are Christianity, culture, family, government, and the traditional picture of a good man and a good woman.

Uppsatsen undersöker den konstvetenskapliga diskussionen angående  rimligheten i att läsa in moraliska budskap i holländsk genrekonst från 1600-talet. Detta görs utifrån en diskursanalytisk metod med fokus på textanalys. De texter som behandlas är skrivna av konsthistoriker under 1980- och 1990-talet och belyser tolkningsfrågan ur olika synvinklar..

This Master's thesis explores representations of sexual agency in contemporary, Swedish novels for young adults. Using a representational theory approach the thesis analyzes 24 novels published in 2000 ? 2013. Addressing the following research questions: how is sexual agency constructed and regulated relative to gender performativity in Swedish novels for young adults? How are situations of sexual abuse and sexual ?grey zones? (situations that border on abuse) represented and being made intelligible in the texts? What are the consequences of representations of sexual agency? In the readings of the novels discourse analysis and theories on cultural representation and power have served as the critical points of entry, as well as the methodological basis for the study.