Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

This exam paper has examined visual portrayals of overweight and fatness in two swedish upper secondary school textbooks, one in physical education and one in social science. The textbooks were analyzed in regard to numeral representation, interacting social categories such as gender and age, depiction in forms of activities and stereotypes and relation to context close to or far away from a swedish context. The analysis showed an underrepresentation of overweight and fat bodies in both textbooks, but the represention of overweight bodies in the textbook on physical education were nearly nil whereas in the textbook on social science there where representations of both overweight and fat bodies. Combined the both textbooks gave a representation of health and youth as not represented by overweight or fat bodies..

The purpose of this Master's thesis was to examine how and what trainee teachers are being taught about information seeking and school libraries related to problem-based teaching method in compulsory school. The questions at issue were: How have trainee teachers learned about information seeking? How have trainee teachers learned about using school libraries? We also wanted to know which education they have got in information seeking and school libraries. We examined this through both literature and empirical studies. We used a qualitative method in order to answer the questions at issue.

The purpose of this study is to examine some after-school teachers? perceptions about the outdoor stay at the after-school care centre in the schoolyard and in the leisure- environment.Five semi-structured interviews were conducted with the after-school teachers at five after-school care centres in the Stockholm area.In the theoretical part presents the leisure- governance and ongoing research on outdoor learning, research on the school playground and kindergarten local environment affects children in their development and learning, and after-school teachers? professional identity.The theoretical foundation is based on the phenomenographic approach.The questions are:? What is outdoor education according to the after-school teachers?? According to after-school teachers, what educational opportunities are provided by the schoolyard and the local environment?? How do the after-school teachers use the schoolyard and local environment?The result shows that outdoor education can be a knowledge invigorating complement to the indoor teaching and a way for the after-school centre to supplement the compulsory schoolday. The play outdoors can help to increase children's social development, creativity and imagination. The after-school teachers used the schoolyard and local environment for various purposes which may be due to different circumstances, knowledge and experience to carry out educational activities outdoors. But it may also depend on whether the after-school teacher focuses on the regular school day or in the afternoon at the after-school care centre..

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.

This thesis examines the perception and use of the school library for students at an Upper Secondary School. The school has a high frequent of immigrant students, and the students interviewed all have an immigrant background. The intention was to find out how the students used the school library and what perception they have of the school library. The method used was semi-structured interviews with eight students, both males and females, who studies different educational programs. The instrument of theory was that from Elisabeth Tallaksen Rafste?s theoretical framework.

The snow leopard (Panthera uncia) is an elusive felid, native to the mountains in central Asia. Basic knowledge about the snow leopards? ecology has long been lacking but is advancing with the help of the GPS-technology. GPS cluster analysis can provide insight in the diet and prey selection of elusive predators, such as the snow leopard. Acceleration data from GPS collars can be used to study animal behavior but the two have never been combined to gain more detailed information of the feeding behavior of large carnivores.

The purpose of this essay is to illustrate the ideas that have influenced parents' choice of a Christian private school and how parents justify their choices. The essay also aims to examine the expectations that parents have in the schools, as well as the pros and cons as they consider private school compared to other schools.My study is based on qualitative data collected through interviews with parents who have chosen to place one or more of their children in a specific Christian private school. Using a qualitative approach has made it possible for me to get a deeper understanding of this investigation. I have also used the previous research on this field and theoretical starting points to explain and connect to my inquiry as Maslow's hierarchy of needs and the school Weber document types and identity in a multicultural society.The study shows that parents seek to or from the public school due to various reasons. To seek out a Christian private school depends on different reasons.

Preschool belongs to Lpo-94. School readiness can interprets in different kind of aspects, then you can not found any goals to reach in Lpo- 94 for the pre-school, which preschool teachers can relay to. There are comprehensive goals for the nine-year school in Lpo- 94, about which knowledge the student should have for the fifth grade. Purpose of the studie is to examine preschool teachers understanding of the phenomenon school readiness. Qualitative interviews by preschool teachers in south and middle of Sweden has been carried out and a hermeneutic analyse has been used for a deeper understanding of pre-school teachers interprets of school readiness.

Old School-tatueringar - Den traditionella tatueringskonsten i väst är en C-uppsats inom Konstvetenskap av Sofia Lycke. Uppsatsens syfte är att undersöka Old School-tatueringarnas sociala kontext. Detta genom intervjuer med tatuerare och tatuerade personer samt litteratur- ochtidningsmagasinsstudier. Frågeställningar är följande: Hur definieras Old School-tatueringar historiskt och stilmässigt? Är tatueringar mer populära idag än för fem år sedan? Hur är acceptansen gentemot tatueringar idag jämfört med för cirka fem år sedan? Vad betyder Old School-tatueringarna för dess bärare och varför bär dem? Slutsatser är bland annat att Old School-tatueringar har en lång historia som började då framförallt sjömän och soldater i USA och Storbritannien började utöva konsthantverket.

This paper is a study about outdoor education in pre- school. The main purpose is to look over if outdoor education in pre- school is a restraint or a resource. The study is based on two questionnaires, one to personnel in pre- school and one to parents who have children in pre- school. The study showed that outdoor education is mostly viewed to be a resource but there can be some problems in how to use it. Time, planning and knowledge were problems that were often mentioned by teachers.

This is a study of the phenomenon enterprise education in a Swedish school. Enterprise education is a rather new concept in Swedish schools, and it has yet to be clearly defined and sufficiently studied. In order to investigate the various aspects of the education properly an analysis of the language used by its proponents needs to be performed. The authors have used discourse analysis from a perspective provided by Laclau and Mouffe. This is for the purpose of determining how the phenomenon is expressed by four teachers in the school mentioned previously.

Aim: The purpose of this study is to, referring to Shulman?s pedagogical content knowledge theory (PCK), examine how selected Physical Education teachers, educated in GIH and with a maximum of two years' work in upper secondary school, pursue their education in training theory. Moreover, another purpose is to examine how their education at GIH has prepared them for teaching in this subsection. Questions to be answered:? What are teachers' attitudes to training methods as part of physical education and health in upper secondary school?? In what way, referring to PCK-theory, are teachers working with training theory??In what way do the teachers think that their education at GIH has contributed to their teaching in training theory, referring to the pedagogical content knowledge theory?Method: The study has a qualitative approach and study design consisting of five semi-structured interviews with teachers working with Physical Education in upper secondary school. The selection was made considering that all teachers have been educated at GIH and had a maximum of two years working experience.

Determination of serum thymidine kinase 1 (TK-1) activity is used as a tumour marker in both human and veterinary medicine. TK-1 is an intracellular enzyme involved in a salvage pathway of DNA synthesis. The expression of TK-1 is cell cycle dependent and the activity increases markedly after the G1 to S transition in the cell cycle and then declines rapidly in G2. The pronounced proliferative activity in tumour cells result in a higher TK-1 enzyme activity within the cell. The fact that the increased TK-1 activity can be measured in serum makes TK-1 a useful marker in diagnostics of neoplastic diseases and it provides information regarding prognosis and treatment effectiveness. In human medicine a radioactive based test is used to determine the TK-1 serum activity.