SAMMANFATTNING Mitt examensarbete utgör ett led i Nordiska Genbankens (NGB) uppgift att skapa en nordisk s.k. ?core collection? av rabarber, Rheum rhabarbarum L. Samlingar finns även i våra nordiska grannländer Norge, Finland, Danmark och Island. I Sverige har ett insamlingsarbete av rabarber pågått under åren 2002 och 2003 för att komplettera en äldre samling.

This master?s thesis looks at discourses that use the pronoun ?hen?. The media debate in Sweden over this pronoun in 2012 started in connection with the publishing of a children?s picture book: Kivi och monsterhund, by Jesper Lundqvist and Bettina Jansson. The essay investigates how eight librarians, who take an interest in and work with gender issues, talk about the pronoun hen and about this picture book and other books that have characters which are not named as a sex/gender.The essay takes a discursive perspective on reality and on the construction of knowledge and carries out a discourse analysis of the librarians? talk in the qualitative interviews that were made for this study.

What is the relation of image and word, of sentences and pictures? What kind of message does this combination produce when juxtaposed on a single material plane? And how do we read its ?infinite? relation? These are the questions at the center of this inquiry. My main interest concerns the exact nature of the relation between photographic images and textual elements of poetic language when these are juxtaposed in what I call Phototext poetry.The thesis calls into question the conventional reading habits of the conjunction of photographs and texts, and seeks to understand the more complex connections intrinsic to the relation image/word and its material and perceptual play in poetic works. Does a text always ?anchor? the multiple meanings of an image, as Roland Barthes argues? What if the alterations of an image could ?anchor? certain fractions of a poetic, polysemantic textual construct? Is a photograph indifferent to the visual, material permutations of texts that certain contemporary poetic practices produce?I discuss phototextual works and collaborations of various kinds, from Molin fontän [?Molin?s fountain?] (1866) over classic surrealist poetry to language-oriented writing.

This masters thesis is a gender study of the role of the artist in childrens literature of art. The study comprises forty-three childrens books presenting the life of a historic, contemporary or fictional artist. The books are published from the 1960s to the present day. They are written or translated into Swedish and available in Swedish libraries. The representation of the artist is examined separately in the text and in the illustrations.

This thesis investigates whether it is accordance between the different profit measures in the financial market. The first aim of the thesis is to examine if it exists a difference between the profit measures that companies publish in their fourth quarter interim report and the measures that they state in their annual report, issued some months later. The second aim is to examine whether there is a divergence in definitions and the assumption regarding the risk of bankruptcy between profit measures published by companies and analysts. The study focuses on Swedish companies listed on the OMX Stockholm Large Cap and concerns the years of 2006 and 2007. The analysts interviewed are working in Sweden with listed Swedish companies.

This paper aims to describe and elaborate on a recent discursive change within the new-age movement. Since the seventies and the publishing of speculative popular science books like The Tao of Physics by Fritjof Capra and The self-aware universe by Amit Goswami, the idea that quantum physics resonates with spirituality has become the topic of hundreds of books and movies.The quantum-spiritual discourse has three distinct ways to approach quantum physics in its discussion on spirituality: The parallelistic approach which emphasizes the similarities between eastern philosophies and modern physics, the monistic-idealistic approach which tells us that mind is the foundation of matter and the scientific spiritual approach which tries to explain spiritual claims scientifically. In the quantum-spiritual discourse, quantum physical phenomena (e.g. non-locality and entanglement) are being called upon to validate metaphysical statements. The primary assumption of the discourse is that the shift of paradigm due to the establishment of modern physics also is a shift of paradigm of spirituality.With the object to examine the common claims made in the discourse, cross-references between spiritual arguments and facts of quantum physics are being made.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

It is imperative to provide more information regarding changed conditions resulting landslide events in a future climate. The aim of this thesis is to assess landslide susceptibility in Huddinge Municipality in middle Sweden. The main purpose is to produce a map, to visualize landslide susceptible areas, and to integrate the result with changes in physical factors such as climate change. Also, the thesis aims to analyze anthropogenic factors such as changes in land use and an increasing population in Huddinge Municipality. Methods used are GIS-analyses, interviews with staff of Huddinge Municipality, and field observations.

Debates about suitable content in children's literature occur regularly. In spring 2010 such a debate took place in Sweden. The purpose of this Bachelor's thesis is to analyse the debate to identify ideas concerning the role of children's literature in society. A second aim is to examine how children's literature is described and which concepts are used by the debaters. The empirical material used for the analysis consists of ten articles, blog posts, radio- and TV- features published in March 2010.

Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas.

The purpose of this master?s thesis is to study attitudes and standpoints among a few librarians towards literature with state supported distribution provided by the Swedish Arts Council. By qualitative interviews with librarians at five different public libraries, the thesis examines which attitudes that flourish concerning the titles, how the circular of books is treated, where the titles belong on the literature map and if the system is producing a standardisation of this literature and if the conception of quality is relevant. We also study how the librarians relate to intentions of the Swedish Art Council with the distributed titles and how they regard their availability. Our theoretical framework is based on Hans Hertel?s model of five literary circulations and Theodor W.

The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are reached by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

Syftet med denna undersökningen är att genom det sociologiska perspektivet symbolisk interaktionism, undersöka hur användare av det sociala nätverket Instagram upplever aktiviteten som ett meningsfullt inslag i sin vardag. För att uppnå syftet utformades följande frågeställningar: På vilket sätt upplevs aktiviteten på Instagram som meningsfull? Vilka normer och förväntningar uppstår i aktiviteten? Hur anpassas aktiviteten efter dessa normer och förväntningar? Metod: Kvalitativ metod där användare av Instagram har intervjuats angående sina subjektiva uppfattningar om aktivitetens meningsfullhet. Intervjusvaren analyserades därefter genom det sociologiska perspektivet symbolisk interaktionism, med betoning på Erving Goffmans bidrag till detta. Resultat: Intervjupersonerna upplever aktiviteten på Instagram som meningsfull då det ger dem bekräftelse och skapar en känsla av gemenskap.

The purpose of this Masters thesis is to investigate the role of link collections in Swedish public libraries mediation of Internet resources. The study is focusing on the effects on the contents and the structure in the link collections when the target group is immigrant users. This is done through literature studies completed with an examination of two link collections containing multi-cultural and multi-lingual material and qualitative interviews with the two librarians who are in charge of the collections. The major questions raised in this study are: What function do the link collections have for the public libraries? What is the difference in working with traditional, printed material compared to the work with Internet resources? And how are the selection of Internet resources and the structure of the link collections affected when the collection is intended for immigrant users? The main results are that link collections in public libraries can give a concrete form to political guidelines.