Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.

This is an investigation into the ways in which a group of librarians experience and make use of the intranet in their vocational role. The theoretical frame of reference consists of a model of how professionals seek information, which is based on a role-theory. As a method, I have applied a qualitative case-study. Using semi-structured qualitative interviews I have interviewed five librarians and the webmaster responsible for the intranet in their library. I have investigated how elements such as the age and vocational role of the librarians affect their use of the intranet.

Syftet med föreliggande studie var att undersöka eventuella skillnader mellan barn med cochleaimplantat (CI) och/eller hörapparat (HA) och normalhörande barn i åldrarna fem till sju år avseende fonologiska och kognitiva förmågor. I studien jämfördes resultat från elva till 44 normalhörande barn med åtta till 25 barn med CI/HA från fyra olika studier. Undersökningsmaterialet utgjordes av kortversionen av Stora fonemtestet, fonologiska representationer, TOWRE samt fem deltest ur testbatteriet SIPS. Testresultaten analyserades kvantitativt och för kortversionen av Stora Fonemtestet även kvalitativt. Resultatet visade att barnen med CI/HA generellt presterade lägre än de normalhörande barnen på test av fonologisk förmåga och fonologiskt arbetsminne, men att de låg i nivå med de normalhörande barnen avseende generellt och visuospatialt arbetsminne.

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

The aim of this Master's thesis is to examine difficulties concerning information acquisition, use, and management experienced by graduate students in physics during their first years of research work. Semi-structured, qualitative interviews were carried out with nine doctoral students. The theoretical background for analysis of the material is based on the work of Patrick Wilson, with particular focus on the concept of cognitive authority, and on that of Lars Seldén, who has proposed the idea of an information seeking career running parallel to the academic career of the researcher. Results from the interviews indicate that most of the students, in the early stages of their information seeking careers, rely to a great extent on supervisors and more experienced colleagues when identifying material needed for the research project. In a situation where information of potential relevance is abundant and where experience and focus are not yet fully developed, senior researchers function as cognitive authorities and as guides to other cognitive authorities.

My essay is about me and my colleagues who have come to realize that maybe we are stuck in old habits when it comes to preschool indoor environment from a gender perspective. The insight has enabled us now face the challenge of how to deal with and move forward with gender issues and the indoor environment. The reviews between us educators differ greatly, making it difficult start of a process of change, or development, of previous work in the preschool. The difficulties of working with gender in preschool is that we do not know how teachers influence or shape the children. We educators controls many times the children, both consciously and unconsciously and sometimes benevolence tend to instead become a takeover.

China is considered as one of the world?s fastest growing economies and the future of China looks promising. Even though the Chinese market attracts many new foreign companies to enter the market there are entry barriers which companies may encounter as obstacles, which will aggravate the market entry in China. As a result companies loose business opportunities and therefore it is of great importance for Swedish companies, which are planning a Chinese market entry, to identify which entry barriers that are considered to be the most difficult obstacles to overcome.The purpose of the thesis is to examine which entry barriers that are generally considered to be the most difficult obstacles for Swedish companies to overcome when entering Chinese markets and to rank the five most difficult entry barriers to overcome.Information about these entry barriers have been gathered from Swedish companies, which have carried out successful market entries in the Chinese markets, through an e-mail questionnaire.The result generally shows that the most difficult entry barriers to overcome in China were: bureaucracy, property laws, language, cultural differences and difficulties finding local partners. The ranking of the entry barriers? result shows that bureaucracy is the most difficult obstacle to overcome, followed by cultural differences, language, relations and access to distribution channels.We conclude that companies experience different difficulties overcoming these entry barriers, which depends on the companies? size, years in China, markets and if the entry barriers were considered controllable or uncontrollable.

Bokstavskunskap, ordavkodningsförmåga och fonologisk medvetenhet inklusive RAN (rapid automatized naming, benämningshastighet) har i tidigare studier visats vara prediktorer för den tidiga läsförmågan. Syftet med föreliggande studie var att kartlägga vilka kognitiva förmågor som kunde predicera utveckling av läsförståelse. Stort fokus lades på fonologisk medvetenhet i föreliggande studie. Metoder att mäta fonologisk medvetenhet utvärderas och diskuteras. Deltagarnas resultat från första klass jämfördes med deras prestation i andra klass.

Background: The lack of knowledge regarding preschool children's mental health prompted Uppsala University, in collaboration with Uppsala Kommun, to start a study in which children aged 3, 4, and 5 years are screened using the "Strength and Difficulties Questionnaire" (SDQ). This screening method has been introduced into the majority of Uppsala County child care centers (BVC), and the nurses' experience of working with this method is examined in this paper.Method: A qualitative approach with semi-structured questions was used to interview ten nurses who pioneered the SDQ Method. The interviews where recorded, transcribed and analyzed using content analysis.Results: Three themes and nine categories were identified from the interviews. The themes were: "Attitude and motivation are important when working with the form", "Clearer overall picture with preschool answer", and "A tool to identify difficulties". The results show that the nurses were satisfied with the form.

Background and aim: Asperger syndrome is a neuropsychiatric disability which is essentially characterized by impairments in social interaction. Little is known about how these individuals experience social interaction and more distinctly close relationships. Therefore the purpose of this present study is to explore how initiating and maintaining close relationships could be facilitated for individuals with Asperger syndrome. Furthermore how these individuals would like others to behave towards them. By assuming an insider perspective the empirical data is based on the participants own descriptions of their experiences, thoughts and ideas about close relationships.Findings: Most respondents state that they experience difficulties initiating social interaction, the main reason being that they don?t know what they are expected to say or how to act in this type of situation.

Background: According to the Swedish Social Board induced abortions are increasing in the modern day society. Nurses who work with in the gynecological department can come across patients seeking care for an induced abortion.Theoretical framework: The findings of the study will be discussed in relation to Peplau's nursing theory, ethical concepts and nursing concepts.Aim: The aim of the literature review was to illuminate the experiences of nurses working with induced abortion.Method: A systematic literature review with an inductive approach was chosen. The findings are based on seven qualitative and two quantitative studies. The articles were assessed through two different modified templates based on qualitative or quantitative design.Findings: Nurses and midwives experienced their work with induced abortions as emotionally stressful. However, it was highlighted that all women have the right whether to choose abortion or to proceed with the pregnancy.

Introduction: Mental illness is a public health issue which 20-40 per cent of the inhabitantsin Sweden suffer from. Many factors can lead to mental illness and because of that it isimportant that different organisations and professions collaborate in prevention and healthpromotion work. To develop the collaborative process by noticing difficulties and successes,documenting, follow-up and evaluation is of great importance. Aim: The aim of this literaturereview is to investigate which methods are used for evaluation of health promoting anddisease preventive collaborative projects, which focuses on mental health directly orindirectly, and find out what results these projects has revealed. Method: Literature reviewwith descriptive design.

The forest owner cooperative has observed difficulties with keeping women as forest advisers/ buyers. This is a problem because the organisation wish to have both men?s and women?s qualifications. The organisation?s purpose in their equality and multiplicity plan is to increase the knowledge and awareness of equality and multiplicity, increase the credibility to the members and customers, and to be well prepared for the future need of qualifications. The purpose of this paper is to identify if there are any conditions that may limit female employees at this particular service.

Title: When municipalities are keeping upAuthors: Hansson Käll, Ida; Jonasson, MikaelaTutor: Waks, CarolineCourse: Bachelor thesis, 15hp, Department of Business Studies, HT 2010Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. Swedish municipalities have began to use social media in their daily communication with the environment, but a problem has been raised about how public organizations should organize their social media when formal guidelines from the government are missing.Objective: The objective of this thesis is to examine how eight Swedish municipalities have organized their use of social media due to the lack of official guidance from the government, and also what difficulties that have occurred during this process.Method: The method used is qualitative with data collected through interviews with one respondent from each municipality.Results: The result show that the organizational solutions varies through each municipality but also the choice of social media. It has been important for municipalities to have someone in charge of the new communication tool since social media is a fast and communicative channel. Seven out of eight municipalities have already developed or are in process of developing their own formal guidelines on how to use social media.