The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

The store manager can make great benefits of having an eye on how the staff works towards the customer, because the personnel is an important tool when competing with other stores. This paper is focusing on the part that relates to the staff in the store, which is one of the key tools in the competition for customers after the customer made it to the store. Many stores have guidelines which the staff should follow when they meet with customers. If the staff is too tightly controlled by these guidelines, customers can perceive the first encounter with the staff as artificial and as if the genuine friendliness does not exist. It is important that the staff looks at the individual customer and treat every customer in a personal way and that the staff can see the customer?s needs.

Eight libraries, seven public libraries and one college library, in the northeast of Skåne serve as foundation in a collaboration where students and adult learners are placed in the center of attention. The aim of this Master's thesis in library and information science was to study how the students and adult learners in the northeast of Skåne perceive the library services that are developed with their needs in mind.Our method for this thesis was a quantitative interview study. We aimed to conduct interviews with users at the public libraries within the cooperation and thereby find out whether or not users within the target group were aware of the services that are developed and established within the northeast Skåne collaboration.The results showed that only a few respondents in the key target group did in fact know about certain parts of the library services especially developed for the northeast of Skåne-collaboration. The majority of the key target group also thought that study-related literature and reading rooms were the most important means that the libraries have to offer them in their studies. The northeast of Skåne-collaboration had many ideas concerning library services.

Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic.The purpose of this study is to investigate how three chosen companies within the travel industry communicate on Facebook. We also compare the results to the existing literature to see how they can improve from a theoretical point of view. We thereby hope to shed a light on, and add knowledge to, a research area where we have identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews.The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered communication.

In healthcare settings, administrative routines have been made more efficientthrough digitalization of information and the introduction of stationary computers.This situation is especially true when it comes to radiology, where pictures,referrals and patient information now is completely managed by advanced stationarycomputer systems. However, studies have shown that these rationalizationsdo not support flexible and mobile work routines.PocketRIS is a prototype illustrating a mobile terminal for radiology that hasbeen designed to simplify workflow and reduce the cognitive workload of healthcarepersonnel. PocketRIS includes a visualization of the clinicians work situationincluding a personal referral list that can make the user attentive of importantevents.Contextual Design has been used to elicit the basic system requirements for thesystem; 19 contextual inquires was conducted with physicians, nurses and assistantnurses at two different radiology clinics in Sweden during six days. The purposeof the study was also to identify the groups that have the greatest need for amobile terminal. The study was concerned with design and evaluation of differentsolutions with healthcare personnel.The result shows that physicians and assistant nurses have the greatest need ofa mobile terminal.

Den svenska hälso- och sjukvården har förändrats i takt med att välfärdssamhället har byggts ut sedan andra världskriget. Trender och modeller har påverkat styrning och organisering vilket har fått konsekvenser för arbetets utformning för dem som är verksamma inom området. Denna studie har, med hälso- och sjukvårdens förändring som bakgrund, undersökt hur personalfunktionens uppdrag förändrats i organisationen Landstinget i Uppsala län under drygt trettio år. Metoden har varit empirisk studie i form av intervjuer av individer som varit verksamma inom personalfunktionen i organisationen under en lång tid. Studien har lett fram till följande slutsatser:Personalfunktionen inom Landstinget i Uppsala län har under drygt trettio år gått från att vara administrativ till att vara en typ av expertfunktion.

The purpose of this study was to explore nurses' experiences of obstructed airways in the prehospital work.A qualitative interview study with a descriptive and explorative design was used. The sample consisted of nine registered nurses whereof three were women and six were men, with or without further education and varying length of experience in the ambulance service.Prehospital personnel builds up a vast plan of action based on the emergency information provided by SOS. Simple methods for managing obstructed airways were stated often enough. Problems with obstructed airways are considered so unusual that it never becomes a routine. Several factors affect the identification and managing of obstructed airways, both external factors and the different patient categories are considered important.

We studied how librarians would adapt to telework, the performance of job responsibilitiesfrom home. We found'that all duties could be accomplished. but to varied extents.Computerbased searches, interlibrary loans, acquisitions, indexing and telephone referenceservices are the duties most likely to adapt to telework whereas cataloguing andclassification probably are best performed in the ordinary workplace.Most duties would demand access to technical means of assistance when performed fromhome. Connections to the library's local network, directly or via modem, are requiredbecause it is unrealistic to expect librarians to telework with fewer tools than theyordinarily have available. Although librarians generally believe that teleworking will nothave a large irnpact on the operation of the library, most would like to telework.Whether teleworking is a viable strategy depends on the characteristics of the duties, thelibrarian's desire to telework, but also on the size of the library, the size of its staff, thelibrary's activities, and how work is distributed between librarians..

A Large part of the education provided at colleges and universities of today requires for thestudent to be more independent in their studies. This demands that the physical space,where the students choose to study, is designed in a way that can encourage and supportlearning. It seems as though that many of the learning spaces of today don?t always meetthe students? needs. The university library at the University of Umeå is currently planningto design new learning spaces for the students.

Background: When a person suddenly pass away, the relatives often arrive to the Emergency Department under chaotic circumstances. In this critical situation the nurse has an important role for the care. Many nurses lack of knowledge about how to take care of the bereaved relatives. Aim: The aim of the literature study was to describe aspects of caring for suddenly bereaved relatives. Method: The data for the study were scientific articles found in the databases PubMed and Cinahl and from a manual search.

Syftet med föreliggande studie var att beskriva erfarna sjuksköterskors reflektioner om hur deuppnår ett gott bemötande av patienter. Studien hade en beskrivande design och genomfördes somen semistrukturerad intervjustudie. Sex erfarna sjuksköterskor verksamma inom somatiskavuxenvården intervjuades. Materialet analyserades med kvalitativ innehållsanalys. Resultatet avdenna studie visar att sjuksköterskan vill skapa en öppen atmosfär.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

It is now increasingly common for organisations to work actively with HR issues. Furthermore, it is a constant top priority for organisations to remain profitable. The purpose of this study was to investigate whether so called soft HR values, as manager?s communication skills, has an actual impact on hard values in terms of costs for the organisation. Leadership is largely characterised by emotional communication, which together with personnel costs were the main focus of the research.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

This thesis in sociology was based on a qualitative research strategy. Its intention was to analyze how a specific county in the middle of Sweden work to make the integration process of the unaccompanied refugee youths, with a Swedish residence permit, as good as possible, the other intention was to find out the possible following of this work.Interviews were done and statistics were found, this later on became analyzed together with the theories. The basic theories were integration and class theory.The mainly finding in this study was that that the integration of the unaccompanied refugee children leads them into a lower society class of the Swedish community. This since these youth are more of less forced to follow some steps in the education, which for many of them will lead to that they are too old to apply to the national gymnasium in Sweden, and therefore they only get education though the introduction program, which is not leading to a graduation from the gymnasium. Because of this they are not getting the same chances to succeed with the same kind of education as youth on other programs in the Swedish gymnasium..