A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

The aim of this Master?s thesis is to examine how librarians in two Swedish public libraries view the subject of face-front marketing and literary hierarchy. The questions posed in this thesis are: How do two public libraries in Sweden market fictional literature? Which literature does get marketed? How do the librarians view fictional literature? How do the librarians view marketing? and Does Herbert Gans? literary scale work to examine the marketing of fictional literature in two Swedish public libraries? The theoretical starting-points are Niels Ole Pors? thoughts on stock development, Philip Kotler?s thoughts on the responsible non-profit organisation and Herbert Gans? thoughts on taste-publics and taste-cultures. The empirical material was gathered through qualitative interviews with library staff in two public libraries in the south of Sweden, and by reading a sample of the fictional literature exposed in these libraries.

This report contains results of our study at CTC in Ljungby. CTC produces heating products such as boilers, heat pumps and additional products to their heating systems.The purpose of the report is to make a proposal how CTC will supply their new production line for heat pumps with materials. The proposal includes a production layout and a scheme for how to place the material in the production storage.The new production line will produce two different products and both of them have several variants. The line will also have a mixed flow, so the products can be produced in a random order. These conditions demand that the production line has great flexibility and that the material to all the variants can be stored in the production storage.With these conditions as input we made a layout proposal to the company.

The purpose of this essay was to explore how the first-line managers in eldercare motivate their employees. In addition, we intend to study how the first-line managers acquire their leadership skills. To find answers to this purpose, we asked ourselves the questions; how acquires first line managers knowledge of how to motivate their employees? What is the first-line manager?s perception of motivation against their employees? The method we used was qualitative interviews with eight first-line managers in elderly care in Stockholm area. The results were analyzed by using two theories, Maslow?s hierarchy of needs and Hertzberg's two factor theories.

In the summer of 2009 the High Line opened in New York, a park built on an out-of use elevated rail viaduct. The park meanders its way through the buildings and allows the visitor to see the city from a totally different perspecive than we are used to.I have made a Design proposal in Eriksdalslunden, Stockholm, with inspiration from the High Line. The proposal is based on design ideas of a park I logically call the Low Line, as the place isn't elevated as in New York, but lowered. The two places have some similarities, mainly the strong urban identity and the tracks crossing both areas. They also have very obvious differences, above all the fact that Eriksdalslunden is situated in a swale and is defined in a third dimension by the high bridges that crosses the area.The High Line is designed by James Corner Field Operations, and they have been working using their motto 'Keep it Simple, Keep it Wild, Keep it Quiet and Keep it Slow' during the whole process, words that normally aren't associated to Manhattan.

The purpose with this study is to map the research front and the research base in information science, by using the bibliometric methods bibliographic coupling and author-co citation analysis. The research questions are: 1. What is the nature of the research front in information science, regarding which areas that are being studied? 2. What is the nature of the research base in information science, regarding which authors who are most cited, and how they can be grouped? The data used in the study were gathered from articles published in the journal Journal of the American society for information science and technology, published between 2004-2006, respectively 1986-2006.

I uppsatsen undersöks designerrollen så som den ser ut idag utifrån teorin om att designerrollen liksom konstnärsrollen har tagit sig nya uttrycksformer.I uppsatsen undersöks designgrupperna Front och Form us with love i syfte att söka svar på huruvida fenomenet designgrupper är något nytt. Men också för att ta reda på varför man väljer att arbeta som grupp och hur man framställs/framställer sig som grupp. Här hävdas att fenomenet designgrupper i sig inte är något nytt. Författaren framhåller dock att designerrollen har förändrats..

The purpose of this essay is to identify costs for providing First-line and Second-line support, and then allocate these cost to different goods and services (cost objects) being supported. The thesis also intends to improve the overall cost awareness in IT settings..

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

Innovationer är grunden för hållbar tillväxt och i en ökande konkurrens är det alltmer viktigt för företag att skapa innovativa produkter. Innovationsprocessen definieras som den organisatoriska processen som omvandlar en idé till en innovation. Startpunkten för innovationsprocessen kan betecknas med termen fuzzy front end och på grund av att fuzzy front end är början på innovationsprocessen är fasen avgörande för innovationernas inriktning. Fuzzy front end definieras som idégenerering, produktdefinition och projektutvärdering. Syftet med denna uppsats är att undersöka och ge rekommendationer till hur en effektiv fuzzy front end kan organiseras.

This thesis is about how the front-staff in two service companies experience empowerment. Competition for business in today's society is becoming increasingly fierce, which means that they must find a way to differentiate themselves from competitors. Service has become a way to compete. Front-staff competence and ability to offer a good service is a crucial factor when the company's success is being measured.Empowerment in business is used as a tool to create motivation and satisfaction of individuals at work. Companies using empowerment can create the freedom and opportunities for employees to act at their own intelligence and discretion.

PICC-line är en central venkateter som läggs in via en perifer kanyl i överarmen med hjälp utav ultraljud. Patienter som behöver intravenös behandling i mer än fem dagar är i behov av en central venkateter för att säkerställa tillförseln av dessa läkemedel. Inläggning är kostnads effektiv, den kräver ett minimum av resurser och görs utav picclinesjuksköterskor. Denna kvalitativa studie med semistruk-turerade frågor syftade till att ta del av patientens upplevelse av att få en PICC-line kateter inlagd. Kände patienten sig lugn under ingreppet, var han eller hon väl informerad och upplevde personen någon smärta? Tio intervjuer genomfördes och resultatet visade att informanterna kände sig lugna och att smärtan var låg.

This project includes development of new packaging for dry spices and an investigation of how to automate the production line. The preliminary investigations show needs of an environmental friendly packaging possible to re-close. After screening for suitable materials three concepts were developed, a stand-up pouch, a plastic jar and a metal can. The pouch was excluded in a concept choosing process. In this process it was also decided to further develop the metal can concept.

The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the company?s line extension were new trends on the market and that the company had unexploited recourses to make use of.

This essay investigates the function of fictional space and thematics in Line Knutzon?s dramatic works.My main theoretical concept is thematic unity, factors that unite several plays by one author.I have found three major themes: the encounter, identity and childhood, which I study in five of Knutzon?s plays: The Splint In The Heart, The Latest Thing, First You?re Born, The Air Others Breathe and The Time Will Soon Come.I study three aspects of space: fictive space, where the play is set, the characters? inner space and exterior space, that which is outside fictive space: society. Fictive space is shown mainly via dialogue and context.It is evident that the themes, most clearly visible in the five chosen plays, are very important in Line Knutzon?s dramatic works. Most typical is the way she portrays childhood memories, in monologues showing that her characters exist in a ?hole?, in the void between childhood and adulthood.My investigation leads to the conclusion that Knutzon deals with existential matters: there is a kind of constant chaos, within her characters, expressed in actions and thoughts.