Butiksmarknadsföringens påverkan på konsumenters inköp handlar beskriver en studie som gjordes på ICA Tuna i Lund. Undersökningen genomfördes under en vecka. Tanken var att genom att undersöka utvalda konsumenters kvittion kunna hitta samband till de olika kampanjer som genomförts i butiken under veckan. För att kunna genomföra studien har författarna utvecklat en teoretisk modell som bygger på Kotlers 4 P..

The main purpose of this study is to examine celebrity candidates in the European Parliament election in Sweden and Finland. The theoretical background assumes that candidate voting is beneficial in the election to the European Parliament. Previous research also shows that there are some opponents towards candidate voting, claiming it personalizes politics and it might lead to celebrities getting elected simply because they are well known to the voters.This study is a comparative analysis and analyzes the differences between Sweden and Finland when it comes to celebrity candidates. Furthermore, Max Weber?s theory on leadership will be used to categorize the celebrity candidates further.

The aim in this essay is to investigate students? attitudes to homework in grade six, and closerstudy the attitudes of the students who think homework is difficult and boring. I have chosento investigate and find out why homework is perceived as boring and cumbersome for somestudents in sixth grade. I hope to identify the aspects that contribute to the negativeconsequences that arise in connection with the homework. The following questions are usedto make the study: Do some students experience homework as boring and difficult? Do somestudents get any form of support at home, if so, how do students perceive the support fromhome? How do students feel that homework affects their leisure?What is the reason that the homework is perceived as difficult and boring according to thestudents? How should the shape of homework change according to the students who believethat homework is difficult and boring?I have chosen to do the study with older students who have more experience with homework.I used both qualitative and quantitative methods, those are interviews and questionnaires.

Background: One in ten couples suffers from some form of involuntary childlessness or infertility in Sweden. Involuntary childlessness or infertility is when an individual or a couple has a desire for a child but are unable to conceive on their own. To suffer from involuntary childlessness can be a mental strain that can result in a personal crisis, where the existential issues become central and contested. Regardless of the reason for their changed life world is because of involuntary childlessness or infertility, it is always important for the nurse to have an understanding of individual?s life-changing world and experiences. Aim: The aim of the study was to describe men and women experiences of involuntary childlessness during investigation and treatment.Method: Selected method was a literature review. The study was based on articles from systematic and unsystematic searches in databases and analyzed from the chosen method.Results: Four main themes emerged from the analysis, 'The changing life-world', 'The mental strain', 'Perceptions of relationships and social life' and 'experiences related to treatment'.Conclusion: Being involuntarily childless and infertile create a mental, physical and social stress. Clinically, this means a responsibility to offer a personalized support. For the nurse it is important to have an understanding of individual life-world and how the involuntary childlessness affects them. .

I denna uppsats om visuell kommunikation kommer olika teorier att tas upp, vi har genomfört intervjuer med kunder, gjort observationer i butiker och sammanställt fakta för att ta reda på hur en förbättrad visuell kommunikation av de miljövänliga plaggen kan påverka konsumenter att handla mer miljövänligt. Engelsk titel: Visual communication- sales promotion of eco-friendly garments in storesEngelska nyckelord: Visual communication, Sustainability, Environmental clothing, Consumer behaviorSammanfattning på engelska:.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

Background: When a child ends up in a hospital the whole family will be affected. The family?s situation can be turned upside down and the daily life can be affected. The nurse needs to have a holistic approach when caring for the child and the rest of the family. For the nurse to be able to provide personalized information and care, they need a relationship with the child and family.

!is began as a product design challenge, which stipulated broadlythat the designer be ?inspired by a subject?, whose ideas would leaddown a path of product idea evolution. From there, the goals forthe end-product would undergo rigorous revisions, re-de#nitionand re#nement. !e end-product itself would be the result of anentire thinking process.!e subject I have chosen is: Time. I want to challenge and evenalter our conventional sense of time, using principles ofdesign.

Det här examensarbetet bygger vidare på vårt tidigare projektarbete. I det tidigare projektarbetet etablerade vi oss som produktionsgruppen ?3Kproject?, där vår största ambition var att nå ut med egenproducerad musik till allmänheten främst via DJ:s och Internet. Nu har vi valt att bygga vidare på det arbetet och gå ett steg längre, en ny inriktning med en ny frågeställning. Frågeställningen lyder: * Hur ser utvecklingsprocessen för en fanbase ut? Via momenten produktion, promotion, marknadsföring och distribution tänker vi oss söka svar på den frågan.

BACKGROUND: The relationship between physical activity and health versusphysical inactivity and poor health are well known. Ethnic minorities are generallyless physically active than the residence country's majority population andgenerally have a poorer health status. The study has a health promotion perspective.PURPOSE: The purpose of this study was to describe factors that influencephysical activity among middle-aged and older persons, belonging to an ethnicminority. METHOD: The method used to answer the purpose is a literature-basedstudy. The searching for literature has been carried out in a systematic way.Scientific articles to base the results on, has been gathered from various databases.Included articles were analyzed with a qualitative content analysis and identifiedsimilarities and differences in the content were divided into themes and categories.RESULTS: Recurrent themes in the literature, that influence physical activity inmiddle-aged and older people that belong to an ethnic minority, was support, healthand illness, external factors, internal factors, community related and socioeconomicfactors and ignorance and beliefs.

The purpose of this essay has been to describe and compare the personal qualities that the Swedish newspaper Dagens Nyheter (DN) tried to associate Barack Obama and John McCain with during the American presidential election campaign 2008. The main question to be answered is: What social and physical characters as well as what personal experiences, interest and resources did DN tried to emphasize regarding John McCain and Barack Obama during the American presidential election campaign 2008. The theoretical starting-point has been John B Thompson?s theory of the mediated publicity and John Corner´s theory of political persona and spheres of action. Various DN news texts, in all 38 articles, have been examined by content analysis from 25th of august to the 4th of November.

Denna studie berör återköp av damtidningar. Frågeställningen syftar till att ta reda på varför kvinnor köper damtidningar. Studien använder surveyundersökningar som forskningsstrategi och enkäter och intervjuer för insamling av primärdata. En enkätundersökning har gjorts bland den målgrupp damtidningar vänder sig till. Chefredaktörerna på två stora damtidningar, Amelia och Hennes har intervjuats i djupare intervjuer.Teorin om marknadsmixen och dess 4 P används som en av tre teorier.

Syftet med denna studie var att belysa kulturell kompetens och dess innebörd för sjuksköterskan. Syftet var även ta reda på hur sjuksköterskan kan förbättra sin kulturella kompetens för att kunna ge en individanpassad omvårdnad i ett mångkulturellt samhälle. En systematisk litteraturstudie har genomförts. Till resultatet användes 12 artiklar som var kvalitativa och kvantitativa. Kulturell kompetens innebar för sjuksköterskan att ha kunskap om olika kulturer för att kunna integrera patientens kultur i omvårdnaden.

The aim of the study is to examine how the executive leadership and the decision-making process are shaped by the leadership environment in a transition democracy as Venezuela. The questions I intend to answer are: What kind of leadership environment surrounds the leadership and what kind of consequences does it have on the leadership and the decision-making process in Venezuela? To answer my questions I will use the literature: Political Leadership in Liberal Democracies (Elgie, Robert 1995, London: Macmillian), together with the method ?The cultural determinist school of history? by Tomas Spencer, later reproduced by Kellerman. The leadership environment provides unique opportunities for a leader to gain control over the decision-making process. Institutional structures and the needs of the society are major parts in determining how the political leadership is exercised.

The purpose of this study is to illustrate if structural factors to welfare indicators and the internal organisation of handle social assistance in combination with dominating ways of living with their values and norms can be used to explain why the costs of social assistance are low in Säffle township. The character of this study is exploratory, though important aspects in this case was unknown. The empiricism come from descriptive secondary statistics and from qualitative interwievs with three inhabitants in Säffle, whom are experts which means they know the township of Säffle and it´s inhabitants well. Säffle has been studied from four perspectives, of which the first two have a top- or macroperspective. In the study appears two divergent pictures.