In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

En uppsats som behandlar obehörig vinst och dess tillämpning i svensk rätt idag. Från att ha  varit ett kritiserat institut i den svenska juridiken har den de senaste åren fått mer genomslag och en mer accepterad status..

The main purpose of this Master's thesis is to investigate the new librarians' experiences and skills in the context of their present work situation and the ongoing debate about the librarian's professional identity and status. Further, the authors wanted to find out whether the new librarians' experiences and knowledge developed throughout their education correspond to the requirements of the employers. Finally, they try to assess theimpact of the "academization" of the library schools on the status of the profession. The data consist of an opinion poll. The investigation is based on questionnaires distributed as a web survey.

The research this report is based on aims to find out the characteristic features of the marketing tools that are essential for a music artist, and define a successful artist. The thesis arises and discusses how different medias can have an affect on an artists career and on his/hers achievement. To bee seen in the right medias can have an important influence on their career. To be able to answer our aim we have interviewed people who have a solid knowledge about music business, we have also used a qualitative method. The outcome of the research is that there are some indications that show important factors which are essential when it comes to marketing artists.

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

The purpose of this essay is to explore how social media affect the political orientation and commitment of youths. Three scientific questions highlight the purpose from different angles. The didactic perspective is discussed in the initial and closing discussion, and is analyzed in the corresponding chapter. Two methods are involved in the study; one survey and one interview with a focus group. The survey had a total of 98 respondents from four different classes, all in the first grade of upper secondary school.

Denna studie behandlar ämnet om hur pedagoger arbetar med grupper i klassrummet. Syftetär att kartlägga hur elevgrupper konstrueras och vad lärare fokuserar på när de arbetar medgrupper. Detta undersöktes genom intervjuer samt observationer. Intervjuerna gjordes med ettbekvämlighetsurval. Efter intervjuerna gjordes det observationer i två klasser; enlågstadieklass samt en mellanstadieklass.

Syftet med föreliggande systematiska litteraturstudie var att belysa brister i omvårdnaden av patienter med borderline personlighetsstörning (BPS) och vad bristerna beror på. Vid Högskolan Dalarnas fulltextdatabas Elin och PsycInfo söktes vetenskapliga fulltextartiklar som omfattade BPS och omvårdnad. Av 35 artiklar valdes 14 ut varav 9 kvalitativa och 5 kvantitativa. Dessa artiklar kvalitetsprövades med 28 kriterier från granskningsmallar modifierade efter Forsberg och Wengström (2003), Willman, Stoltz och Bahtsevani (2006). Av artiklarna framkom att den viktigaste aspekten i omvårdnaden utgjordes av personalens patientbemötande.

Vår studie är ett utvecklingsarbete i form av aktionsforskning. Studien bygger på ettkvalitativt synsätt där vi bland annat har använt oss av observationer, logg ochdiskussioner. Estetik har varit en stor del i vårt utförande med eleverna. Syftet medvårt utvecklingsarbete är att belysa hur lärare kan arbeta och förhålla sig för attfrämja elevers självkänsla. I studien framkommer det hur lärare genom dialoger, ettdemokratiskt förhållningssätt och olika former av interaktioner på ett positivt sättkan stärka elevers självkänsla.

Syftet med denna uppsats är att undersöka attityder till ämnet svenska som andraspråk i år 7-9 bland sv2-elever och svensk- och sv2-lärare i en svensk grundskola i Kronobergs län. Jag undersöker även om det finns någon skillnad i attityder hos de olika lärarna beroende på ämneskompetens. Undersökningen består av datainsamlingar baserade på intervjuer med sex lärare och tolv elever. Själva undervisningen i sv2 upplevs av lärarna som övervägande positiv. Det är utvecklande för eleven att läsa sv2, men undervisningen får dock inte isoleras för mycket från ordinarie klass.

Genom webbaserade enkäter har data insamlats för att undersöka huruvida det finns en korrelation med de olika personlighetsdragen inom The Big Five och olika dimensioner av prosocialt beteende. Till detta utformades en enkät genom sammanslagning av Ten Item Personality Inventory (TIPI) och Prosocial Tendency Measure (PTM), där index togs ut för alla olika dimensioner. Respondenter rekryterats genom ett tillgänglighetsurval (N= 79, varav 24 stycken män, M= 39,6 år, SD= 13.6, 55 stycken kvinnor, M= 40.1 år, SD= 13.6 ). Totalt av urvalet var 13,8 procent uppvuxna i en storstad, 28,8 procent uppvuxna i småstad och 57,5 procent inom landsbygd. Inom urvalet hade 10 procent en grundskoleutbildning, 38,8 procent gymnasieutbildning, och 51,3 högskole- eller universitetsutbildning.

A substation must be properly protected against lightning and other external effects to the equipment in the station or staff, for that we use relay protection. They should also protect against internal errors which may occur as ground faults. There are different types of protection relays, but most common are overcurrent-, distance-, residual current- and differential protection.The purpose of this thesis was to deepen our knowledge of relay protection and to use the theoretical knowledge we got from the university studies in the work process. In the process we discovered which parameters were the most essential and calculated these for all relay protections on the substation. We also carry out a comparison between two brands of relay protection, ABB and Alstom.During our work we will test and simulate the over-current relays in a program called NEPLAN, the program will also calculate the fault currents.

Är poliser mer spänningssökande än andra? Det är frågan som ligger till grund för studien där syftet är att jämföra poliser med lärare i vilken utsträckning de söker spänning. Studien genomfördes med hjälp av ett frågeformulär bestående av 28 påståenden som kommer ifrån redan vedertagna skalor. Dessa är Eysenck Personality Inventory och Zuckerman?s Sensation Seeking Scale.