Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.

In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.

The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news.

More and more people today manage their social relationships through social networking sites. A social networking site is a virtual place where people can meet and interact with each other. On such sites, one can use the various features and attributes to present ourselves to the friends we have online. The central question of this report is what characteristics of relationships show on social networking sites. With the features and attributes that are represented and whether the architect for a social networking site affects the relationship between friends.

This essay is about how basic democratic values are formed in preschool. I have focused on children´s abilities to take on responsibility and also, on the importance of relationships in the development of democratic values in preschool.This essay starts in self-perceived dilemmas, based on my own feeling that the children should have more rights and that the preschool often has too many unreflected rules and routines. The dilemma has been reflected on and has been discussed in relation to other theories. I have also reflected on my own behavior as a teacher and to what extent this behavior has influence on the outcome.The relationship between the governing documents and the work in preschool has been reviewed with the conclusion that they are not synchronized with each other.The investigation shows several examples of the meaning of a good working relationship between teacher and child and that children´s own sense of responsibility should be taken seriously and be recognized as a resource.In the discussion with the theories a connection between democracy, relationships and children´s responsibility was detected. The meaning of a good working communication and the teacher?s significance for the development is central and is made visible and problematized.The concluding words show how the approach to democratic and fundamental values must come to a change in preschools, a change that the teacher partly is responsible for.

  This is a qualitative study aiming to illuminate and gain better understanding of deliberate self-harm. The study has a narrative perspective and is based on three women?s life stories, focusing on a period when they had an active self-harming behaviour. The study examines what the participants experienced as important to the initiation and the cessation of the deliberate self-harm. It is also examining identity performances and turning points which can be discerned in the life stories.

The purpose of this study was to examine what previous research says about children?s experiences living in a low-income family. Its aim was to found out what children themselves say about their life living in a low-income family and what consequences, practical and emotional, low-income environment has on children. More specifically our aim was to find out how children themselves experienced their situation compared with their peer?s economical situation.

Our understanding is that responsibility is shifting from the community towards the individual within the field of social work. This resulted in our essay, which aims to study how the representatives within social service assistance and churches in Helsingborg work with personal power. Our aim is also to illustrate how these representatives view the boundaries of responsibility between the individual and the community. Our questions are: How do the representatives work with personal power from a micro and macro perspective? How do the representatives look upon their position as representatives? What do the representatives consider as responsibility of the individual respective the community? And; Are there preventing factors from individual responsibility? We obtained our empirical material from a qualitative method consisting of interviews.

Uppsatsen syftar till att undersöka och analysera hur HR:s identitet konstrueras diskursivt i facktidningen Personal & Ledarskap. Vi undersöker också vilka motsättningar och spänningar som synliggörs och osynliggörs i Personal & Ledarskap, kopplat till HRs identitet, och hur dessa kan förstås utifrån diskursteori. En utgångspunkt tas delvis i Johan Berglunds (2002) forskning om personalspecialister och deras kamp för erkännande och status samt hur de arbetar med sin identitet utifrån olika retoriska positioner. Vår studie genomförs 10-15 år senare än Berglunds och ger därmed viktiga insikter i hur HR:s identitetsarbete ser ut i facktidningen Personal & Ledarskap idag. Uppsatsen utgår från diskursanalys och diskursteori och undersöker hur HR:s identitet konstrueras i textavsnitt från bland annat notiser, intervjuer och krönikor där HR:s roll behandlas.

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

This essay is based on a qualitative study of Swedish high school students? discussions of rape. We have a socialconstructive perspective and use theories of gender and power. The purpose of the study is to acknowledge teenagers? views of rape, sexual relationships and the law.

AbstractThe purpose of this essay was to determent if the authors? idea to replace a personal trainer with a training program, which is provided by software, is viable and if there is a market for such a product. The method that was used, included eight people who enrolled in a training program which were designed by the authors in Microsoft excel. The programs were based on principals of periodization, and included the phases: anatomic adaptation, hypertrophy, maximum strength and muscle definition. The training program was personal and based on individual goal setting.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

I dag löser många företag både långsiktiga men främst kortsiktiga personalbehov med personalinhyrning. I vår undersökning har vi försökt att identifiera bakomliggande drivkrafter till personalinhyrning med hjälp av en fallstudie. Vi har även försökt kartlägga om det finns någon skillnad på drivkrafter när företag hyr in rutinmässiga eller professionella medarbetare. Någon sådan skillnad kunde vi inte hitta. Att det går snabbt och är enkelt att hyra in personal är enligt vår undersökning den främsta drivkraften till personalinhyrning, oavsett vilken typ av personal företaget väljer att hyra in.

Bemanningsbranschen har det senaste decenniet vuxit fram explosionsartat till följd av ändrad lagstiftning och krav på ökad flexibilitet hos företagen. Syftet med denna uppsats har varit att beskriva fem fallföretags erfarenheter av att hyra in personal från bemanningsföretag. Vi har undersökt vilka arbetsuppgifter som företagen hyr in personal till, vilka motiven för inhyrningen är, om den ordinarie personalen har uppvisat motstånd mot inhyrningen, om desammas motivation har påverkats till följd av inhyrningen och om företagskulturen har haft betydelse för inhyrningens framgång. Vi har genomfört en kvalitativ intervjustudie där respondenter både har varit ordinarie personal som arbetar tillsammans med den inhyrda personalen och personalansvariga. Några av de slutsatser som vi har kunnat dra utifrån fallföretagens erfarenheter är att kommunikationen av motivet till inhyrningen påverkar hur väl inhyrningen fungerar.