The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  Personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

The purpose of this study is to investigate how six students at a Secondary School describes interaction patterns among teachers when students express in a way that the teacher perceives as racist and/or xenophobic, by presenting a qualitative interview study. The interviews were analyzed by two opposing models of value education: the traditional and the constructive model.The results show that students divide teachers in different categories based on five qualities: 1) they listening, 2) they accept students' opinions, 3) they allow discussion, 4) they are knowledgeable and 5) they can express their own opinions.These qualities are included in the value pedagogical model for deliberative conversations, whose strategies for interaction aim to create an understanding of different rules and values, thereby creating skills of rules by using a democratic approach. In contrast to this model, the rule-based moral education, in which the teacher uses his authority and refers to rules without giving an explanation for why they occurred, as strategies. .

ProblemArena Personal har upplevt att deras rekryteringstjänst inte används isamma utsträckning som deras bemanningstjänst. Detta trots att deanser sig kunna erbjuda en bra tjänst inom detta område. ArenaPersonal vet inte säkert vad orsaken till detta är och vill därför ha svar på problemet. Orsaken till ovissheten grundar sig i att de inte har tillräckligt med kunskap om hur kunderna uppfattar dem.SyfteUppsatsen syfte är att utvärdera hur kunderna upplever ArenaPersonal. Utifrån undersökningens resultat ges Arena Personal enfördjupad inblick i de områden som upplevs som bra och i de områdensom upplevs som sämre samt svar på varför kunderna inte använderrekrytering i samma utsträckning som bemanning.TillvägagångssättIntervjuer med fyra av Arena Personals kunder genomfördes ochsammanställdes för att få en bild av hur de uppfattade Arena Personal.Resultatet av de viktigaste positiva och negativa aspekterna av ArenaPersonal presenterades utifrån de fyra områden som undersökningenutgick ifrån.

The Purpose of this paper is to illustrate how schoollibrarians work with integration. The study is based on thefollowing questions:1. How does the school library personal look on integration?2. What does the school library personal approach say abouttheir work with integration of persons with a differentbackground then Swedish?The method I chose to study this through is severalqualitative interviews with school library personal as well asearlier related research.The theory I chose to use for this study is Hans Ingvar Rothsmodel of the integration process.The results show that the school library personal does defineintegration even if they do not work with integration rightnow.My study also shows that there are some obstacles to thiswork, which is related to the lack of funds and other issues.And that the school library personal has different view ofwhat integration is..

I den här uppsatsen kommer fenomenet god service att studeras utifrån snabbmatsrestauranger. Frågeställningen som uppsatsen behandlar är: hur får företag servicemotvillig personal att leverera god service? Uppsatsens syfte är att beskriva hur företag inom snabbmatsbranschen arbetar för att motivera och utbilda oerfaren personal för att kunna leverera god service. Då uppsatsen skapat ett nytt empirisk begrepp började studierna ute på fältet. Fältarbetet bestod av observationer samt intervjuer med både restaurangchefer och frontlinepersonal på snabbmatsrestauranger.

The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

This Master thesis is performed at the request of the forest company Mellanskog and the local municipality of Borlänge in Sweden and aims to establish recreational adjusted forest management plan for the areas of Mellsta and Skräddarbacken in Borlänge. In all types of urban forestry it is very important that the management plan are accepted by the general public. To make sure that also these plans of future measures, pass in the public, interview studies have been performed in which the public wishes and interests have been examined and applied in the management plan. To make sure that future measures in the forest may be accepted by the public when the forest harvester enters the woods, it is very important that a well functional work of information has been made. The people living close by the forest shall have been informed a couple of weeks before the time of measures and it must also be good information available that explains what is to be done and why.

The purpose of this thesis was to illustrate the connection between personal networks and entrepreneurial business in the music industry. It also aims to examine how and why entrepreneurs in the music industry use personal networks in their entrepreneurial business activities. In order to explore the extent to which entrepreneurs in the music industry obtain support through personal networks, a case study was conducted based on interviews with entrepreneurs in various areas of the music industry. The study has shown that entrepreneurs in the music industry clearly see distinct advantages through the use of their personal networks, especially in terms of an enhanced supply of resources and through an increased amount of business opportunities. Personal networks have also shown to constitute a considerable amount of moral support for the entrepreneurs in the development process of the entrepreneurial business.

This essay is about personal assistance for persons with considerable intellectual disabilities.The purpose with the study is: to examine personal assistance for individuals, who can`t speakfor themselves, to examine how the individuals can determine and get influence into theirassistance and how they can get help with it, to examine the role of an representative inrelation to the serviceuser´s assistance and examine if there are factors of gender in theinterviews.The chosen method is qualitative interviews.The interviews has been analysed through earlier research about personal assistance andtheoretical perspectives like: influence, integration and citizenship and discussed throughperspectives of social psychology.The main conclusions are: the influence the serviceusers can have is through persons whoknow them very well, the role of the representatives are indistinct, the serviceusers can´tdetermine their assistance themselves and need help with it from relatives, representatives,personal assistants and managers, the persons who know the serviceuser intimately are best totransform the needs to assistance. The factors of gender, are that there are more men aspersonal assistants than in the care of elderly, and the representatives are mostly men. Thepersonal assistants appreciates the time they have for the serviceuser, the work can be lonelyand demanding..

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify components that obtain usage of personal branding which are, attributes and strengths, communication, values, and vision and mission. The empirical data is gathered from six personal interviews with managers.

The aim of this project is to investigate the meeting between the city and the sea and tolook into how that could be developed and made use of. I want to find out how you can increase the availability of a specific place and make it more welcoming, I also want to bring life to an already existing space and create a central meeting place in the city. The purpose is to give form to an esplanade along a dock in the central parts of Kalmar. Starting with an analysis of this public place, I want to create a concept that is close to the existing context and communicates the contrasts or associations between for example: city and nature, artificial and natural and indoor and outdoor. The primary object of the project is to add a welcoming, public place to the city where you on an accessible way canfamiliarize yourself with the meeting between the city and the sea.

En studie om kompetensutveckling av personal i medelstora företag..

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.