This essay reflects upon how recruiters working at a recruitment-agency interpret their gender equality plan and their understanding of the term gender equality. This was done by semi-structured interviews with five recruiters. Through theories concerning the gender system, organization theory with a gender perspective and the doing-gender-perspective we have come to the conclusion that the employees of the company lack a coherent interpretation of gender equality. Concerning the gender equality plan there were diverse understandings of its meaning and the application of the plan is partly insufficient. As a recruitment agency there are a number of specific difficulties related to working towards gender equality.

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

A general topic underlying this master thesis is how the public library is being transformed through the subversion and re-articualtion of meaning according to different discourses. The aim of the study can be divided in to levels of analysis. At the first level, the aim is to investigate how categories such as users, needs and vision are articulated in a specific case ?the visionary project Garaget in Malmö, a project which in part include a public library inspired by Idea Store. The next level of analysis sets out to explore how the case of Garaget is related to a totalizing discursive struggle over meaning within the element the public library.

Internet is the world?s largest source of information, and it is expanding every day. It is possible to find all kind of information as long as you know how and where to look for it, but still it is only the words itself that are searched for. We have with this essay tried to find an approach that makes it possible to give the word a meaning or a context.We have, as a starting point used the Socrates method, which is a method that breaks down texts into its smallest elements and forms activities. We have redone these activities to ontologies by forming general and specific descriptions of the activities.

The focus of this essay is to investigate if there lies a difference between graffiti art that is placed in the public spaces and graffiti art that is sited in an institutional art setting; in this essay exemplified in a gallery space. My thesis is that graffiti art derives a great deal of its meaning and substance from its situation consequently making a change of cultural context also a change of connotation and understanding of the graffiti art itself.  Meaning that graffiti art situated in a communal space is different from graffiti art situated in the gallery space. They share aesthetic expression but their connotations differ; i.e. one being illegal and the other permissible making their meanings dissimilar. I have used a comparison between site-specific art and graffiti art to further strengthen my thesis concerning the importance of understanding how a change of context critically changes the substance of graffiti art..

This qualitative study examines if an interest in soccer can give the same meaningfulexperiences in a person's life as a religion would. Five soccer fans were interviewedregarding the meanings and impact of soccer in their lives. Two theories in the fields ofsport and religion were used to analyze the data: Antonovsky's sense of coherence (SOC)with its components meaningfulness, manageability and comprehensibility and Heelasand Woodheads "life-as" and "the subjective-life? derived from the concept "thesubjective turn". It was concluded that the interest in soccer affected the respondents?views of life.The respondents? personal identities were strongly associated with groupmembership, meaning that their interest in common with others was perceived to makeeveryday life meaningful and manageable.

This study is primarily an account of my examination work in archival science which took place in the archive of Margareta Böttiger, the state epidemiologist at the Swedish Institute for Communicable Disease Control Stockholm. The records are from Böttigers period of work, mainly divided into three parts, polio, HIVS/AIDS and vaccination. Of these I have focused on polio with was the area she got renowned for. Moreover, owing to the uniqueness of the material this study has focused on the properties of the archive as a working-life archive which I propose as a special type of personal archive with unique attributes. To summarize, a working-life archive has in comparison with other personal archives a more fluid process of archiving where the profession is important, not the personal production of records.

The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.

CSR is a far reaching concept and practice, whose popularity and diffusion has increased rapidly in recent years. Research indicates that CSR has made an evolutionary journey from primarily being characterized by reactiveness to develop into a risk minimizing and proactive competitive advantage and should be looked upon as an answer to heightened societal pressure and awareness. Based on a review regarding different relevant theoretical perspectives, this master thesis discusses CSR as a concept and practical matter in relation to various strategically chosen representatives of a selection of professions.Moreover, the data were collected through in-depth semi structured interviews. The findings show that CSR is a contemporary and highly context dependent phenomenon whose inherent multiplicity brings a distinct aspect of uncertainty to it, in terms of both meaning and practice. And in some parts there is a reluctance to communicate CSR due to a fear of missing out of important aspects.

Purpose/Aim: This essay explores the framing and representation of pensioners in Swedish press during the period of 2002-2008. The aim was to investigate what meaning news give elderly people on the manifest level, and also what meaning the media texts construct on the latent level.Material/Method: For this paper I have investigated framing of pensioners using quantitative analysis of 100 news articles, followed by a qualitative hermeneutic analysis applied on the most frequent frames discovered in the quantitative study.Main results: Four frames were identified concerning pensioners: crime victims, heroes in daily dues, economically advantaged and economically disadvantaged. The dualistic result in the economy frame was investigated in the qualitative research. The study revealed that pensioners as a group may have good economic standards, although there are individual differences. Three stereotypes were discovered in the articles: ?kind granny?, ?fragile and miserable? and ?look what I can do?..

Regionalism is a concept of extensive proportions and as such is complex to define. This phenomenon becomes much clearer by studying it from different perspectives. This paper focuses on regional political parties and description of their political ideas. The goal of this paper is to examine and compare regional political parties in two Swedish regions: Norrbotten and Skåne. By studying two biggest regional parties in these regions, namely Norrbottensparti and Skånepartiet, I will try to get an insight into the regional politics, as well as illustrate regionalism and its meaning.

Personer med autism behöver ha människor runt omkring sig som förstår dem, vilket kräver kunskap både om autism och om den specifika individen. För att kunna uppnå detta behövs ett fungerande samarbete mellan föräldrar och personal. Syftet med denna studie var att jämföra personal och föräldrars syn på personer med autism. För att undersöka detta genomfördes 10 intervjuer som analyserades med meningskoncentrering som analysmetod. Resultatet visade att föräldrar och personal betonade olika delar av störningen.

This essay tells about the meaning of eurhythmics for children?s development and why it is so difficult to draw attention to the value of eurhythmics compared to other activities in preschool. The essay builds upon a story that shows what consequences may follow when the meaning of the eurhythmics in the process of learning is not acknowledged. By looking at the relation between rhythm and human beings in a global perspective, I have examined the meaning of rhythm for the human well-being. The question I have researched is; why does eurhythmics appeal to almost every child in spite of being rejected by so many teachers? By researching the reasons behind these completely different points of views, I have tried to enhance the understanding for the different perspectives.

The purpose of this thesis was to examine how to build a personal brand and how to use this brand. The method used was a case study with personal interviews. The persons who were interviewed was Jan Carlzon and Peter Wallenberg Jr, two of the most important persons in the Swedish business industry. The study has shown that the person as a brand creates benefits and can gain opportunities if used in the right way..