The knowledge of early employment experiences has evolved over the last decade in countries such as Australia and Great Britain. In Sweden, this type of research is still unusual and the aim of this study was to break new ground by highlighting some areas that could be of extra interest in the Swedish early employment research to come. A focus in the study was to give an overview of what job sectors school students work in; and the amount of jobs aquired through school-organized work placement, private social networks or Personal marketing of own merits. In addition to this, a multi variate analysis was carried out to find patterns in the picture of early employment experiences among students at upper secondary school. The findings of the study has relevance for ways of conducting career counselling and therefore the general aim of this study is to point out the importance of developing the practises of vocational psychology.A survey among 74 teenaged school students with economics as their main subject has been carried out in a mid-size Swedish city May 2012.

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

Denna uppsats undersöker vad lärare och pedagogisk personal på historiska institutioner tänker om elevers studiebesök på platser med historisk anknytning. Dessutom undersöker vi huruvida historiska studiebesök kan främja elevernas historiemedvetande utifrån teorin om historiemedvetandets fem processer. Utifrån intervjuer med lärare på högstadieskolor såväl som pedagogisk personal på historiska besöksmål har vi funnit att det finns tydliga värden i att göra historiska studiebesök samt vissa problem och hinder. Utöver detta har vi funnit att elevers historiemedvetande under vissa förutsättning kan främjas av att de får göra dylika besök..

Dagens samhälle ställer höga krav på flexibilitet och därför är personalinhyrning en företeelse som blir allt mer vanlig. Företag ska kunna hantera upp- och nedgångar i arbetskraftsbehov på ett smidigt sätt, vilket personalinhyrning bidrar till. Företeelsen är ännu inte riktigt accepterad av samhället och därför var syftet med denna uppsats att undersöka hur den externa synen, på företag som hyr in personal, ser ut. Den empiriska undersökningen genomfördes med hjälp av personliga intervjuer med åtta intressenter till inhyrningsföretag. Den slutsats vi har kunnat dra är att synen på inhyrningsföretag överlag är positiv bland intressenterna.

Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.

Syftet med vår studie är att undersöka hur personal inom verksamheter för Lag om stöd och service till vissa funktionshindrade (LSS) arbetar för att utveckla kommunikationen hos individer med autismliknande spektrum. Vi har valt att undersöka hur verksamhetschefer inom LSS uppfattar att deras personal arbetar för att individer med autism skall utveckla sin kommunikationsförmåga. Vi har genomfört en kvalitativ intervjustudie med sex respondenter som är chefer över olika LSS-verksamheter i fyra kommuner i Mellansverige. Vi har analyserat det insamlade materialet utifrån studiens teoretiska utgångspunkter, kommunikationsteori och empowerment. Resultatet har även analyserats utifrån tidigare forskning.

Areal is one of the major players in the Swedish market for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. Add-on services are the type of counseling you may need to achieve good economy on an agricultural property. Through a survey of property buyers of Areal information has been collected and compiled. A very good response rate was obtained and the material seemed reliable as it reflected the population in general.

Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

Syfte: Att undersöka vilka framgångsfaktorer som företagsledningar i konsultföretag använder för att få sin personal motiverade. Metod: Jag har valt en kvalitativ metod med ett induktivt synsätt. Min intervjuform är semistrukturerad med öppna frågor. Resultat och slutsats: Ledningen i företagen som ingick i studien har använt sig av en ekonomisk motivationsfaktor i kombination med flera icke ekonomiska motivationsfaktorer för att motivera personalen. Denna kombination av motivationsfaktorer kan ses som framgångsfaktorer i företagen. Förslag till fortsatt forskning: Samma typ av studie men istället en undersökning av en annan bransch, en annan storlek på företagen, eller ett annat geografiskt område t.ex. i en större stad. Ett annat förslag är att intervjua personalen istället för den personanalansvarige.

Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

En av de största affärerna vi gör i livet är förmodligen då vi köper bostad. Idag råder det en relativt hård konkurrens bland både fastighetsmäklarföretag och fastighetsmäklare. Det gäller därför att leverera tjänsten bättre än konkurrenterna, för att kunna bli ett framgångsrikt fastighetsmäklarföretag på dagens marknad. Ett lyckat koncept kan då vara word-of-mouth, det vill säga rekommendationer. Studier visar att rekommendationer påverkas av kundlojaliteten som i sin tur påverkas av kvaliteten som tjänsten erbjuder, tillfredställelsen kunden känner samt kundnyttan.

The driving forces from the forest owners point-of-view was studied on a market where several buyers attend to procure round-wood. It was concluded that forest owners prefer personal contacts to other means of communication, but that it is essential that the initial contact is a personal letter on paper. Furthermore, although price is always important, long standing relations is asked for. The buying companies need skillful experienced buyers that can provide more than just quick closures of deals..

Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.