The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

This Masters thesis is analysing four Swedish novels written by first time authors published between 1993-2002. The purpose is to make the fictitious main characters illustrate what conditions and obstacles there can be for the individual of today to create a self-identity. Anthony Giddens ideas about the self in the late modern society are used as a theoretical framework. In the core of Giddens theory is the concept of reflexitivity which means that the self must be constructed in a continuous fashion because the overall conditions in society are subject to constant change. The questions posed in this study are dependable on Giddens in general and the concept of reflexivity in particular.

One important issue faced by companies is to secure their information and resources from intrusions. For accessing a resource almost every system uses the approach of assigning a unique username and a password to all legitimate users. This approach has a major drawback. If an intruder gets the above information then he can become a big threat for the company and its resources. To strengthen the computer security there are several biometric methods for identity verification which are based on the human body?s unique characteristics and behavior including fingerprints, face recognition, retina scan and signatures.

The purpose of this study is to illustrate and analyze what the socializing process of the Finn­ ish woman looks like ant to discuss what contributes to the feeling of inclusion, or the feeling of exclusion. The questions asked in the study aim to classify what influenced the decision to move to Sweden. Furthermore they aim to describe what the life in Sweden has been like and what the socialization process for the Finnish woman  looks like. Finally I will study what kind of impact the change of life has had for the feeling of inclusion and for social identity. Initially the Finnish immigration to Sweden, through time, is described and then earlier stud­ ies relation to this study is accounted for. Then the role of social pedagogy in this study is presented.

The overall aim of this study is to gain an understanding of how student?sexperiences influence their perceptions about the use of alcohol during the study years. We focused on various factors that might have an impact on the individual?sperception and alcohol intake. These are: environmental influences such as family, school and friends and their dominant norms, context such as place and time in life and how individual and social identity affects student?sperceptions.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

The purpose of this thesis was to illustrate the connection between personal networks and entrepreneurial business in the music industry. It also aims to examine how and why entrepreneurs in the music industry use personal networks in their entrepreneurial business activities. In order to explore the extent to which entrepreneurs in the music industry obtain support through personal networks, a case study was conducted based on interviews with entrepreneurs in various areas of the music industry. The study has shown that entrepreneurs in the music industry clearly see distinct advantages through the use of their personal networks, especially in terms of an enhanced supply of resources and through an increased amount of business opportunities. Personal networks have also shown to constitute a considerable amount of moral support for the entrepreneurs in the development process of the entrepreneurial business.

Department of Education, University of Stockholm. Second year research project, autumn term 2009. The transformation of Swedish officer´s training into an academic professional education ? a study of professional identity in alteration. The study is a part of the Research Project; Discussion for collaboration - from vocational training to academic professional education.By Michael LarmThe purpose of this study is to analyse in what way the process of transforming Swedish officer´s training into an academic professional education are perceived in terms of professional identity, alteration and synergies.

This essay is about personal assistance for persons with considerable intellectual disabilities.The purpose with the study is: to examine personal assistance for individuals, who can`t speakfor themselves, to examine how the individuals can determine and get influence into theirassistance and how they can get help with it, to examine the role of an representative inrelation to the serviceuser´s assistance and examine if there are factors of gender in theinterviews.The chosen method is qualitative interviews.The interviews has been analysed through earlier research about personal assistance andtheoretical perspectives like: influence, integration and citizenship and discussed throughperspectives of social psychology.The main conclusions are: the influence the serviceusers can have is through persons whoknow them very well, the role of the representatives are indistinct, the serviceusers can´tdetermine their assistance themselves and need help with it from relatives, representatives,personal assistants and managers, the persons who know the serviceuser intimately are best totransform the needs to assistance. The factors of gender, are that there are more men aspersonal assistants than in the care of elderly, and the representatives are mostly men. Thepersonal assistants appreciates the time they have for the serviceuser, the work can be lonelyand demanding..

This research addresses the issues of identity and culture in Latvia in the context of the upcoming European Union enlargement in 2004. Political self- determination of Latvia was historically indebted to culture. The phenomenon of cultural identity, so important 12 years ago when Latvian independence was regained, is largely ignored by politicians in the upcoming enlargement process. This is especially worth attention since the 8-th parliamentary elections took place in October 2002. The obvious lack of interest in cultural issues on the part of politicians is compensated by the apprehensions in the society (reflected in mass media) to loose Latvian specific culture and identity when joining the big European family.

The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify components that obtain usage of personal branding which are, attributes and strengths, communication, values, and vision and mission. The empirical data is gathered from six personal interviews with managers.

From being an exotic small religion that has existed at a fading presence in southern Iraq and Iran mandeism has moved to the West and Sweden. As more and more Mandaeans encounter a new culture and a new society in Sweden it affects not only them as individuals but also their religion mandeism. In this essay, I have begun to examine how Mandaeans think about their identity and religion. I have taken my starting point in a broad theoretical discussion of identity, religion and secularisation. Mandeism is a gnostic religion that probably has its roots in today?s Israel / Palestine and sees John the Baptist as the last prophet.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

This essay examines the visual art of Helena Blomqvist with theory of performativity from Judith Butler among others, with a focus on the potential of visual art to question and dislocate norms. It consists of an analysis of three works of art from three aspects: the work of art, the viewer and the situation, and eventuates in an analysis of how the works relate to representation and norms. The construction of the works is related to Butler's theory of identity construction..

This Masters thesis is a study in library and information science, that examines literature as a tool for young people in their identity creation. Both scientists and teachers have found that teenagers like to identify themselves, when reading literature. The purpose of this Masters thesis is to examine how youths construct their identity through reading in relation to the purpose that libraries and cultural politics have in youth novels. The starting point of this study is the sociologist Thomas Ziehe and his idea about identity try-out identitetsutprovning and Erving Goffmans dramaturgy perspective. The main question is: what is the relation between young peoples identity creation in youth novels and in their reality in proportion to the young peoples reading of youth literature and the science about their reading? The question is answered in three parts.