The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as affect the attractiveness of a company as a potential employer. In addition, research shows that more perceived cognitive effort in advertising results in positive signaling effects for consumers. This study aims to further build on these concepts in order to gain additional understanding of how consumer advertising can influence extended audiences. More specifically, it examines if more (versus less) effort in advertising can improve the future prospects on the labor market for an employee of the advertising company, by looking at recruitment consultants as an extended audience.

The purpose of this study was to investigate how social workers who worked with financial assistance perceived their work situation and the impact work-related stress had on their health and quality of work. Further, the study intended to find out if they felt that they received support from their employer that could prevent stress-related sick leave. The following two research questions were to be answered: In what way does work-related stress affect social workers? health and job quality according to their own experience? What kind of support and help experienced social workers were available within their organization? To receive answers to the questions semi-structured interviews with five social workers were conducted, analyzed and interpreted. The results showed that when social workers have a heavy case burden, high stress and a risk of deteriorated job quality occurred.

Bakgrunden beskriver att det i samhället finns en stereotyp av hur människor med schizofreni är. Studien behandlar begreppen kommunikation, livsvärld, sjukdomslidande och subjektiv kropp. Tidigare studier har visat att personer som lever med schizofreni kan ha problem i det sociala samspelet. Syftet med studien var att beskriva hur livsvärlden upplevs av en person med schizofreni. Metoden som användes var en kvalitativ litteraturstudie på en självbiografisk bok, skriven av en person som lever med schizofreni.

Syftet med denna litteraturstudie var att beskriva upplevelsen av att vara närstående till en person som har sjukdomen demens. Fjorton artiklar analyserades med hjälp av kvalitativ innehållsanalys, vilket resulterade i fem kategorier: att känna ständig oro och skuld, att roller och relationer förändras, att kunskap och stöd underlättar situationen, att se personen förändras känns fruktansvärt och att ha kontroll över situationen ger styrka. Närstående upplevde en ständig oro och skuld gentemot personen med demens vilket ledde till bland annat sömnsvårigheter, maktlöshet och frustration. Hela livet förändrades i samband med sjukdomenoch närstående kände sig mer isolerade, hemmabundna och upplevde förlust av sitt sociala liv. Att leva med en person som har sjukdomen demens innebar även mycket sorg över personens minnesförlust och förändrade personlighet.

I Sverige finns ungefär 150 000 personer med demenssjukdom. Av dessa vårdas ca 70 procent av närstående. Att bli närståendevårdare medför en förändrad livssituation och risk för att bli utsatt för emotionell överbelastning. Syftet med litteraturstudien var att belysa olika aspekter på, att som närstående vårda en person med demenssjukdom. En analys av elva vetenskapliga artiklar genomfördes.

Denna rapport ger en bakgrundsbeskrivning av datainsamlingsföretaget Norstat och hur de genomför en tracking-undersökning med panel via internet. Vidare analyseras samband mellan variabler som beskriver personer som ingår i undersökningen och hur dessa personer besvarar undersökningen. I rapporten tas också reda på hur länge en undersökning behöver vara igång och om inkomna svar skiljer sig åt beroende på när en person har svarat. En ingående beskrivning av bearbetning och de variabler som ingår i det använda datamaterialet kommer också att ges. Tidigare forskning med anknytning till paneler och webbundersökningar tas upp för att ge läsaren en nyanserad bild av för- och nackdelar med webbundersökningar.Logistiska regressionsmetoder har använts för att utreda vilka variabler som påverkar om en person besvarar undersökningen eller ej, samt vilka variabler som gör att en person besvarar undersökningen tidigt eller sent.

The purpose of my essay is to highlight the various dilemmas that can occur in the preschool during the moments of guided reflection but also the opportunities it can provide. I am using my own practical experience from situations where care for the children can be questioned and needs to be considered in comparison to the further development of the preschool teachers and with them the entire organization. In my research, I have chosen to highlight the importance of guided reflection, the importance of reliable and secure relationships for children and how these can be eradicated, and finally the importance of ethics for the preschool-teacher?s actions in a given situation.Key questions in my text are; What role does the reflection have in the work at the preschool? How are children affected while this is happening? How important is close and secure relationships for young children and how can they be affected? How can one find a balance between care and learning?By writing my essay I reflect on myself and my own actions. This leads me to a greater selfawareness and greater understanding of my own feelings and my role in the dilemmas I face in my profession.The conclusion of my work is that the preschool organization is not given and it can be constructed in many different ways.

In Stockholm there are currently five women, out of a total of 102 employees, working in public sports arenas. In sports arenas men are numerically superior amongst the workers as well as the visitors. These arenas are in many ways male dominated, masculinized environments. In this essay I investigate the reasons behind the uneven distribution, in terms of gender, among sports arena workers. I do this by interviewing seven female sports arena workers (the five current and two former), and by observing their workplaces.

Section 25-27, i.e. the rights of priority of the Employment Protection Act, is a form of post-employment protection which exists to support those employed on a part-time basis and former employees. When a vacancy arises an employer should first and foremost offer part-time employees employment at a higher level of occupation or offer employment to former employees. The various types of employment contracts, other than those valid for an indefinite term, have increased during the last decades on the Swedish labour market. Labour hire has become more common and therefore we find it interesting to investigate how the rights of priority apply.The purpose of this thesis is to describe and analyze the law with regards to labour hire when people with rights of priority are available.

ABSTRACTThis paper aims to shed light to what extent a financier have learnt about sustainableorganizational change, through development projects taking part in the Swedish knowledgeFoundations program, ICT in Teacher?s training. Some questions asked were: Has theSwedish Knowledge Foundation learnt by researchers? and self evaluation?s ?stirring up? ofongoing projects? What type of learning process has been going on? Has new, mutual,knowledge been constructed or has already existing knowledge been transferred?The study consists of one participating observation and three interviews. They showhow the financed projects have been ?stirred up? so that a developmental learning process hasstarted within their organization.

The purpose of this thesis is to describe how principals apprehend the school library. In order to respond to this I formulated three questions: How was the improvement of the school libraries carried out in one municipality? Is the school library experienced as a part of the schools organization? How is the use of the school´s library experienced? To be able to answer these questions, for the purpose of this thesis, I have studied relevant literature on school libraries, the school organization and literature on qualitative methods. I have made six qualitative interviews. The objects of the interviews were three librarians and three principals.

The object of interest in this essay is the issue of reducing work hours and how that issue was handled in the Trade Union Confederation (LO). In previous research the struggle for shorter work hours has been viewed as a struggle between trade union and employers? organizations. The previous research has had difficulties in explaining LOs part in this struggle, their actions have not been the expected. LO had not played an active part in the struggle for shorter work hours and the previous research has not been able to given a satisfying explanation for this.

The Swedish prehospital/ambulance organization has the last decades evolved from a transport organization to a an organization that focus on alleviate and treating acute medical conditions in the field as well as transporting patient to the emergency ward. The ambulance service is developing continually and offers today a high-tech and highly specialized nursing/care. Which in turn demand a higher standard and competence on the care provider. Ambulance mission can vary in priority and magnitude. This in turn demand a high medical competence our capacity.

This study will focus on how patients that suffer from self-injurious behaviours experience the relation between their self and body according to some professionals. The purpose is to enlighten why a person who has mental problems chooses to injure his or her body. We believe that the reason behind this is based on the early attachment between the parent and child. We also believe that a person only continues with this behaviour if he or she gains from it. The research questions this study raises are:· How does a person with self-injurious behaviour experience the relationship between their body and their self?· What is the effect of self-injurious behaviour on the body and what is the effect on the relationship between their body and their self.· How did the relationship between body and self evolve?This study is qualitative and is based on interviews from our respondents of whom all work or have worked with self-injurious behavioural patients.

När en person drabbas av hjärntumör sker det inte bara stora förändringar i den sjukes liv utan även för närstående som finns runt om kring. Närstående har en betydande roll som kan liknas med vårdgivare för den sjuke. Syftet med litteraturstudien var att beskriva upplevelser av att vara närstående till en person som drabbats av hjärntumör. Tretton vetenskapliga studier analyserades med hjälp av kvalitativ manifest innehållsanalys. Analysen resulterade i fem slutliga kategorier; att känna sig splittrad i en övermäktig situation, livet känns osäkert och krävande, att ge stöd och hopp till den sjuke, komma till insikt om omgivningens betydelse samt förändrat liv leder till ett nytt normalt för familjen.