In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan which is not involved in the project.The main aim of this thesis was to focus on their marketing strategies and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if there was a connection between marketing and customer-centered quality. Qualitative methods as well as quantitative methods were used for the collection of information .The preliminary assumption that Kalmar had a more explicit marketing strategy has been confirmed in the study. However, the customers at the public library of Trollhättan were more satisfied with the total quality of the services offered.

The aim of the current study was to examine the radical right-wing sympathizers in Sweden. To fulfill this aim, a quantitative case study on Sweden Democrats sympathizers was conducted. More specifically, this study has examined socio-economic backgrounds and political attitudes of the Sweden Democrat sympathizers. The results show that sympathizers of Sweden Democrats are higher among younger people and men. The results also show a higher support for Sweden Democrats among people with lower education and low income that also live in small towns and in the countryside.

The honour-related violence and opression got more attention in the years 1999 and 2002, when two young women were murdered in the name of honour in Sweden. Honour-related violence is associated with a so called honour culture, which for many symbolize the oppression of a women. It is a fact that not only girls and women are victims of this culture but also many young men and boys are exposed. The aim of this study is to illustrate how individual social workers handle cases where boys and young men are exposed to violence and oppression on the basis of the theory of discretion. In this study a qualitative research strategy has been used which involves the implementation of semi-structured interviews in the collection of empirical data.

The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.

This thesis examines and evaluates user boards in Swedish public schools from a democratic perspective. In order to evaluate whether the democratic values are fulfilled five different democratic ideals are selected to serve as a theoretical fundament. These ideals derive from the Swedish Government Official Reports that preceded the reform of user boards in schools, and are identified as the following: participation, dialogue, trust, democratic schooling and influence. The study is based on cases and involves two schools with user boards and two comparative schools with informal parental influence, so called school advisory boards. The study concludes that the main difference between the two types of parental influence is the level of formality.

My ambition with his exam is to study how young girls are being depicted in swedish novels of 2010. I have analyzed how the identity and the search for identity are produced in these books. To be able to make my analysis of these books I have used Maria Nikolajeva?s book Barnbokens byggklossar. From wich I have worked out a few questions that I have used my analysis in the portrayal of these girls.

The purpose of this master thesis is to examine some pre-school teacher's and parent's perceptions about communication within the pre-school context and how this can be described in terms of conceptual dichotomy.The empirical investigation consists of a qualitative study, where data have been collected by interviewing two focus groups and one single parent.The main theoretical tools which the study uses as its premiss is Derridas' theory of hospitality and Habermas' theory of deliberative dialogues. The study also considers the conception of the intermediate domain as an arena for communication between parents and pre-school teachers, and further more the conception of stereotyping in social and cultural contexts.In order to explore these processes I have used the qualitative method of interpretation; Hermeneutic, also with a narrative approach to the analysis.The results and the analysis of the data show that the interviewed parent and pre-school teachers have a poor sense of knowing how much influence to give to each other. The parents were not satisfied with the level of open communication and how the pre-school teachers share information of the activities..

The purpose of this thesis was to investigate thephenomenon language café, an activity that is held in public libraries into which anyone is welcome who wants to practice their skills in Swedish, and see how this can be put in relation to integration. To reach the purpose we developed two research-questions; What does the language café fulfill for its participants? and How can the language café contribute to the promotion of integration? The study is based on semi-structured interviews with seven participants from language cafés. The theory used to analyze the results from the interviews is the Swedish sociologist José Alberto Diaz theory about the integration process which can be divided into seven dimensions. The findings of the thesis were that the language café can fill the function as a place to Speak Swedish, for Community-information, a place to meet and a place for trust and self-confidence.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

Det är betydelsefullt för chefer att samverka med deras medarbetare och stödresurser för deras hållbarhet och funktion som chef. Stödet har en stor relevans för ett bra chefskap. Just målgruppen mellanchefer besitter en komplex position då de är under ett högt tryck av krav, både från de undre och de övre nivåerna. Studiens syfte var att undersöka mellanchefers upplevda behov av stöd i deras funktion som mellanchef, samt om det är möjligt att urskilja likheter i deras uppfattningar av stöd på deras respektive arbetsplats. Studien tillämpade en kvalitativ metod där data samlades in genom semistrukturerade intervjuer.

This thesis examines the verification of the terms and conditions stated in contracts based on the Public Procurement Act. In March 2013 the Swedish state procurement commission released " Good Business - A Strategy for Sustainable Public Procurement " (SOU 2013:12), which found that the proportion of control and verification is relatively low. The thesis examine how verification is carried out and looks for an explanation to why verification is not more oftenly performed. To answer these questions two care studies, based on seven semi-structured interviews, is presented as the empirical material. Network theory has been used to analyse the empirical results, and aspects of commonly used theories such as contract management and "Markets and Hierarchies" by Williamson has also been taken into account.

Syftet med arbetet är att undersöka hur lärare resonerar kring hur de arbetar med formativ bedömning och individanpassad undervisning i matematikundervisningen i grundskolan. Vi har därför undersökt detta område närmare genom en empirisk enkätstudie. Vårt urval har bestått av respondenter som dagligen möter denna problematik och som har erfarenheter inom området d.v.s. grundskollärare. Hälften av respondenterna hävdade att de individanpassade matematikundervisningen i stor utsträckning, resterande i måttlig eller liten utsträckning. Gällande frågan om formativ bedömning svarade omkring hälften av respondenterna att implementeringen av formativ bedömning sker i stor utsträckning och resterande i liten eller måttlig utsträckning.

The aim of this essay is to explore the lived citizenship and its ideal. First, the form and expression of citizenship practice and ideal is explored through a qualitative interwiev study of ten citizens in the southern suburbs of Stockholm. The perception and expectations of the nature of citizenship, presented by the informants, is then compared to their citizen ideal, as well as to the ideal presented and promoted by the Swedish government. The point of departure is theory of democracy. The essay calls attention to an observed lack of empirical studies in the field of deliberative theory of democracy as well as studies that more broadly bring the theory down to empirical earth.

Through qualitative interviews with five teachers from three schools, two public schools within the same school management and a Waldorf school, the purpose of this study is to find out teachers' views on the phenomenon of life skills in the lower classes in school. What is the subject, how do teachers work with life skills, and should it be seen as a separate subject or integrated in all school subjects?The results show that the definition of life skills is a term with many interpretations. Two concepts that can be seen as the common denominators in the educators' views on the subject, however is, social and emotional skills. This is something that educators believe develop self-awareness and empathy in children and sees that as important as learning other subjects.

Sissinghurst är en vacker trädgårdsanläggning som ligger i grevskapet Kent i sydöstra Storbritannien.Syftet med detta arbete var att studera Sissinghursts historia, design och växtslag men även att undersöka vad som gör Sissinghurst till en typisk arts -and -craftsträdgård.Trädgården köptes på 1930-talet av skriftställaren och diplomaten Harold Nicolson och författarinnan Vita Sackville-West. En ordentlig upprustning gjordes av Sissinghurst och sedan skapade de tillsammans den mest berömda och besökta arts -and -craftsträdgården i England.Trädgården användes som om den hade varit ett hus. Övre gården utgör hallen där höjdpunkten är den purpurröda rabatten med blad som har en silvergrå nyans. Vita trädgården är matsalen som är det mest berömda trädgårdsrummet på Sissinghurst. Den innehåller bara vita blommor med ett inslag av ljust rosa.