När parker och andra grönområden planeras har vi arkitekter ofta en idé om hur området är tänkt att fungera, hur människorna ska orienterar sig, uppleva och använda parken. Vad vi inte vet är hur verkligheten sedan blir. Då det läggs mycket tid och pengar på att planera grönområden för människor skulle det vara intressant att veta hur de vi planerar för i slutändan upplever det. Arbetet är en vetenskaplig undersökning av hur människor upplever och uppfattar moderna parker. Arbetet utfördes i samarbete med Psykologiska Institutionen på Stockholms Universitet..

The aim of this Master?s Thesis is to study readers and authors of Harry Potter fan fiction, in order to answer the question of why they read and write fan fiction about Harry Potter, and which factors determine what kind of fan fiction stories they read. The empirical material consists of three qualitative interviews with fan fiction readers and authors, and a textual analysis of four internet forums for discussions about Harry Potter and fan fiction. The theoretical background is based on reception theory and reader-response criticism. The results show, that commitment to, and interest in, the source material is an important reason as to why the participants of the study read and write Harry Potter fan fiction.

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed..

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.

Syftet med uppsatsen har varit att undersöka hur mening kan skapas utifrån en upplevelse av den amerikanska konstnären Robert Irwins verk, Scrim Veil ? Black Rectangle ? Natural Light, Whitney Museum of American Art, New York, när det uppfördes på Whitney Museum 2013. Åtta recensioner bildar underlag för undersökningen där de partier som på något sätt hanterar hur recensenterna skapar mening av verket valts ut för närläsning. Metoden som använts för textselektion utgår från Mieke Bals koncept som Bal förklarar som ett alternativ till metod i sin bok Travelling Concepts. Uppsatsen tar teoretiskt spjärn mot Ludwig Wittgensteins begrepp språkspel och duckrabbit, (aspektväxling) som de beskrivits i Filosofiska undersökningar, publicerad 1953, samt gestalten som bildar figur-grund, en inom gestaltpsykologin utvecklad perceptionsteori.Uppsatsen visar på att mening har skapats av verket genom att det framträder, det förvandlar sig till en händelse, något som Rudolf Arnheim beskriver som An event in space, i sin bok Art and Visual Perception ? A Psychology of the Creative Eye från 1954.

Title: Change Communication within organizations ? How perceptions differ between managers and employees in an organizational changeAuthor: Emma Ender & Fanny TeschTutor: Anne-Marie MorhedPurpose: The purpose of this thesis was to study and compare different perceptions of change communication between managers and employees within two smaller organizations. We wanted to examine how the communication process within the change was carried out. We also aimed to compare the results with change communication models of Johansson & Heide (2008) and Lewin (1951), and also existing concepts, to see if our result differed from earlier research. Our key questions to answer were: How do managers communicate a change to the employees in two smaller companies? How do the managers think that the employees perceive the information about the change? How do the employees perceive the information about the change? How does change models from previous research correspond to, or differ from the change process?Method/Material: The material used in this thesis consists of a total of twelve interviews with both managers and employees at two small companies.Main results: The main results shows that communicating a change is complex, and that it is difficult to create models and theories for the phenomenon, as each change is unique.

The design of buildings is today considered to be crucial for obtaining sustainable development. Research concerning sustainable building is considered to be a Swedish area of strength and development projects as Hammarby Sjöstad and Bo01 are often pointed out as Swedish prime examples of sustainable building. Some still argue though, that that these projects should not be presented as sustainable, due to its incompetence to meet their objectives. This contradiction has attracted my curiosity. By doing this study I hope to gain understanding about the difficulties Bo01 and Hammarby Sjöstad are surrounded with and its significance for sustainable development.

This essay aims to higlight the perception of achievement among politicians and directors in one of Malmö´s district. The questions higlight the success factors for goal attainment and how to legitimize goals. The success factors that are important are clarity regarding both the organisation, leadership and communication. To achieve that a pioneering leader who can motivate and establish their employees is needed. It is also important to create realistic goals to achieve legitimated goals..

I föreliggande uppsats har jag undersökt några perceptoriska aspekter på röstens ålder. Dels testades hypotesen att vuxna människor kan uppskatta en vuxen rösts ålder på ±10 år med stimuli bestående av enstaka isolerade ord, och dels undersöktes om det fanns typiska och atypiska talare för sin ålder (dvs talare som lät lika gamla som de var respektive talare som lät betydligt äldre eller yngre än vad de var) genom att värdera lyssnare åldersuppskattningsförmåga för några utvalda talare..

This thesis is examining if the management, the managers and the employees have a differentpoint of view regarding the purpose and the expectations of a performance review. Additionally it is an assignment from the Swedish company Flexlink AB with the purpose of constructing a new template for their performance reviews. The assumption is that if you manage to create one template for performance reviews that meets the expectations at all levels of the organization, it will contribute to create a meaningful performance review.We decided to study this from an organizational cultural perspective, since the organizational culture plays a significant part in performance reviews. Performance reviews are systematic conversations between employees and managers related to planning, information exchange and developing the relationship. Previous research indicates that if employees are satisfied with their performance reviews, they prone to be more satisfied with their work situation and have a higher organizational commitment.

Introduction: Elderly people have much to gain when it comes to physical activity andresistance training. Ageing is a process that every human being has to go through. The mostimportant physical attributes changes, when it comes to handle everyday life and ailment thatusually occurs in the later stages of life. Physical activity and resistance training may help thecommon problem among the elderly, when it comes to cope with issues of pain and strenuouseveryday life that occurs under this ailment. Objective: To identify a senior citizen´sperception about physical activity and attitudes about resistance training.

Tourism and Hospitality Management.

In the last decades the Swedish labor market has been characterized by a stereotype perception on women?s role and position on the market. The perception speaks of the characteristics of female leadership as being less qualified causing the gaps between the two genders to transform into a gender segregated society. The historically slow progress has limited the career opportunities for women to reach top management. However the increasing discussions during the 21st century on how to reduce the gender differences in the labor market has made it more acceptable with women on higher positions.

I uppsatsen undersöker kompositören hur hon kan jobba med multisensoriska element somingredienser i ett längre musikaliskt stycke, skrivet för en mindre kammarensemble. I verkethar musikerna fått instruktioner om hur de ska röra sig samt instruktioner om handlingar deska utföra. Verket framfördes under en konsert och har dokumenterats med videokamera.I resultatdelen tar författaren del av musikernas åsikter kring projektet, diskuterar vad somfungerat bra och vad som fungerat mindre bra, samt reflekterar över projektet i sin helhet..

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..